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Coaching & Training Archive


Three Ways to Attract this Year’s Graduates to Your Brokerage

Hats off to the class of 2015! With graduation season upon us, let’s take a look at three ways to attract the next generation of professionals to your brokerage. ...


A Beginner’s Guide to Using Google Ads for Real Estate Lead Generation

One of the biggest things REALTORS® struggle with is finding profitable ways to generate leads online, and this is actually a pretty hard thing to accomplish. However, there are two types of ads that work in almost every real estate ...


Essentialism for Real Estate Pros

Success allows for opportunity and access. But oftentimes, the success we desire can actually derail us. Think back to when you first began your real estate career. Like most of us who started out, you probably didn’t have a lot of money, but ...


Three ‘Be’s’ for Connecting with More Clients

Whether it’s plastering photos of yourself on billboards, helping out at local charity events or even sponsoring a little league team, each agent has their own secret for connecting with clients. The key to creating a connection with new clients is to find ...


The .REALTOR Domain: Why It Really Does Matter

Last month at the REALTORS® Legislative Meetings & Trade Expo, NAR made the .REALTOR domain available to local and state REALTOR® associations as well as brokerages in the U.S. and Canada. This move followed the domain’s launch to NAR members this past October. ...


Money Doesn’t Always Talk Loudest when Selling Your Home

America has entered a new era of home selling. A survey of home sellers by Coldwell Banker Real Estate LLC found that since 2014, more than one in four sellers nationally sold their home in less than two weeks. Yet despite a preponderance of multiple bids and offers above asking price, ...


Are You Missing Opportunities with Foreign Buyers?

Recently, USA Today reported on the influx of foreign real estate buyers in Miami. Since I live in Miami I'm seeing this first hand. But it’s the same story in New York, Los Angeles, Houston, San Francisco, Vancouver, Toronto, ...


Leaving No Stone Unturned

To successfully close a real estate transaction, it's imperative you be thorough, diligent, and responsive. In the following interview, Cristina Carrion of Engel & Völkers New York City gives us a rundown on market trends, working with international clients, and remaining consistent and thorough. ...


Learn How to Crush It as a New Agent

Failure simply isn’t an option for Shay Hata, of Berkshire Hathaway HomeServices KoenigRubloff Realty Group. When she decided to pursue real estate full-time two years ago, she started out with no sphere in a new city with no previous experience selling homes. ...


3 More ‘Tried and True’ Lead Generation Techniques from Tom Ferry

Lead generation is arguably the most important facet in the real estate industry. An agent’s ability to convert prospects into clients and generate new leads could be the difference between a top-tier business and a struggling one. A solid lead generation ...


Ask the Expert: How Can You Help First-Time Homebuyer Tackle a Down Payment?

Today's “Ask the Expert” column features Dottie Sheppick, Affordable Housing and Strategic Relationships Executive with Bank of America. ...


Redefining Real Estate Success

“In real estate, we understand it’s all about 'local.' But it’s also all about 'global,'” says Dan Forsman, president and CEO of Berkshire Hathaway HomeServices Georgia Properties. Read the following interview to glean Forsman's top business strategies. ...


12 Tips for Negotiating Multiple Offers

Working with buyers in a growing market can be challenging but if you study and follow proven negotiation strategies you will put your buyers in a competitive situation and have a much better chance of closing the transaction. ...


Real Estate Rules: Trust Is Everything

The most treasured asset of any real estate organization is trust; the trust of its people, of others within the brokerage community and, above all, of consumers. At Coldwell Banker Real Estate, trust is one of five key core values which serve as ...


Raising the Bar to Propel Real Estate Professionals to the Next Level

No matter the industry, separating yourself from the competition is a critical component that can’t be overlooked. But for the 1.1 million members of the National Association of REALTORS® (NAR) vying for the attention of buyers and sellers on a day-by-day basis, standing out is about more than simply staying ...


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