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Customer Relationship Building: Skills for Sales Success: Part Seven.
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Coaching & Training Archive


Real Estate Rules: Trust Is Everything

The most treasured asset of any real estate organization is trust; the trust of its people, of others within the brokerage community and, above all, of consumers. At Coldwell Banker Real Estate, trust is one of five key core values which serve as ...


Raising the Bar to Propel Real Estate Professionals to the Next Level

No matter the industry, separating yourself from the competition is a critical component that can’t be overlooked. But for the 1.1 million members of the National Association of REALTORS® (NAR) vying for the attention of buyers and sellers on a day-by-day basis, standing out is about more than simply staying ...


When the Price Is Right: RPR’s AVM Gives REALTORS® a Powerful Tool

Realtors Property Resource® (RPR®) provides robust data on more than 166 million parcels of property in the United States and is a trusted website and mobile platform that enables REALTORS® to obtain critical and timely information, and produce rich and attractive reports for their clients. Upping the ante on this ...


The Rich and the Rest: Tom Ferry’s Lead Generation Tips

As CEO of Your Coach, an international coaching and training company, Tom Ferry has been helping real estate professionals grow a prosperous business for more than 25 years. The renowned speaker and best-selling author of Life! By Design, Ferry has ...


Five Social Media Tricks to Sell More Real Estate

Countless real estate agents have transformed struggling businesses into extremely successful ones through marketing, including social media. Effective users of social media often stumble into success by accident, and they may not be able to describe exactly how they did it. ...


Building Success through Affiliated Agents

In the following interview, Joe Brogan President and CFO of CENTURY 21 Veterans in Levittown, Pa. talks about building success, staying flexible and closing deals in a complicated market. ...


Diverse Specialties Draw Wider Client Base

When looking to widen your company's reach, it can be smart to team up with agents who specialize in a variety of niche markets. In the following interview, Cara Pierce of Fonville Morisey Realty discusses how her team stays on top of their game in North Carolina by tightening their ...


Se Habla Español? Technology Can Solve the Language Barrier

Spanish-speaking homebuyers comprise one of the fastest-growing, yet underserved markets, in the U.S. Last year alone, Hispanic households grew by 320,000, and Hispanics accounted for 40% of all U.S. household growth. According to the Urban Institute, ...


Fueling Growth via Online Leads

Expanding your real estate company takes time, dedication, and focus. In the following interview, Vicki Eisel Starinsky Owner/REALTOR® with EXIT Today Realty in Columbus, Ohio, discusses breaking new grounds and fueling company growth. ...


Global Sales: Don’t Let Rising Dollar Slow You Down

In July, the National Association of REALTORS® will release its 2015 Profile of International Home Buying Activity. This annual report is very much worth your attention, especially if you work along the coasts, in a college town or in any market popular with ...


The Unique Challenge to Give an Experience of a Lifetime

Thanks to ERA Real Estate, the sweet smell of summer just got sweeter for hundreds of children living with neuromuscular disease. ...


Ask the Expert: What Are the Differences and Similarities in Today’s Foreign Buyers?

Today's “Ask the Expert” column features Cindy Fauth, Global Marketing Manager with National Association of REALTORS®. ...


To Succeed, Stay Positive and Open to Change

In order to move forward, you need to be open to change. In the following interview, Drew May, President and Broker of Leading Edge Real Estate in Evans, Ga., discusses client engagement and what it takes to stay successful in this ever-changing ...


Standing Out in a Competitive Real Estate Market

From creating a high-profile website to taking a good hard look at hour-by-hour workflow planning and battling agent burnout, the 2014 HomeFinder.com Agent Makeover Sweepstakes Presented by PNC Mortgage winners are bursting with renewed energy. ...


Why You’ll Need Text to Reach Millennials

There are 77 million reasons why real estate professionals should integrate text into your lead generation strategy. That’s the size of the U.S. Millennial marketplace, those born between the early 1980s and early 2000s, yielding an annual purchasing power estimated at $1.3 trillion. ...


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