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Coaching & Training Archive


Stemming the Tide of Data Misappropriation – Who’s Using Your Information?

Editor's Note: Today’s lead story was first reported in RISMedia’s Power Broker Report, last month. Many of the industry’s leading brokerage owners recently have expressed concern over the misappropriation of the data their brokerage firms painstakingly collect to enable their organizations ...


Top 4 Real Estate Success Principles that Every Agent Must Follow

Disclosure: I believe you must be passionate in order to be successful. I want to help you find your passion and realize the opportunity and potential that is inside of you! ...


Marketing Strategies: 3 Essential Steps to Working Smarter, Not Harder

Most of us were raised by parents who had depression era scarcity beliefs about money and working harder. ...


How to Spot Business Opportunity in Tomorrow’s Economy

Take a moment to consider some of today’s largest, most recognizable companies—“Some of them may not be around after the next several years,” says G. Michael Maddock, CEO of Maddock Douglas, which advises Fortune 100 players like GE and Wal-Mart. ...


3 Core Elements of a Successful Lead Gen Strategy

When it comes to real estate, it’s all about closing your next deal. Successful real estate professionals work day and night to ensure that their lead generation strategy is paving the way to greater conversions. ...


Real Estate Rules: Know Your Regulations

It’s a REALTOR®’s nightmare: after closing, it becomes apparent that local zoning regulations won’t let your client complete the home renovation of her dreams. The reality is, REALTORS® are obligated to know municipal regulations concerning real estate and stay on top ...


Why Leads Get Lost and Some Help from realtor.com®

Realtor.com® administers thousands of buyer and seller lead generation programs. For us to continue to do so, we need the brokers and their agents who receive these leads to be able to convert them to sale. Agents want to get back not only their investment they make with us – ...


5 Resolutions for Your Business

Almost on a daily basis, news reports detail the marketplace factors that can affect businesses large and small. No matter what the potentially game-changing info coming out of Washington, D.C., or China, though, there are winning strategies that not only endure ...


Know Your Brand and Protect It

(MCT)—You are a brand. Just like Coke or Nike or Starbucks. ...


Your Best Marketing Tool Is Still the Most Basic One

New concepts are constantly emerging in marketing. We’ve seen the rise of “green marketing” — appealing to people’s environmental concerns by emphasizing recycled packaging and the like. And mobile marketing, finding new ways to get the attention of potential customers clutching hand-held devices. ...


Women in Business: 3 Ways to Set Yourself Apart from the Competition

A record number of women are Fortune 500 CEOs. ...


How to Handle an Angry Client

(MCT)—Something has gone wrong with one of your clients. One of your employees has made a mistake or maybe you were the one who messed up. Either way, you have a hopping-mad person on your hands and a sinking feeling in ...


Branding Consistency: Color Is Key

In the real estate business, color is key when creating customer communications across all platforms. Consistent color branding imparts a professional and memorable brand impression that resonates with your prospects. Xerox research reveals that color improves brand recognition by up to 80% ...


Be an MVP by Registering for SRES® Designation by March 31st

NAR PULSE—Register between March 16-31 for NAR’s Seniors Real Estate Specialist® Designation Online Course through REALTOR® University School of Professional Development and Continuing Education and NAR’s MVP program awards a $35 Amazon gift card. This designation helps you and your agents better address the needs of home buyers and sellers ...


Tips That Will Immediately Help You Win More Listings and Convert More Buyers – Part 2

In Part 1 of “Winning Listings and Converting Buyers” we discussed some keys to generate qualified leads by integrating your offline and online marketing initiatives. This article focuses on the conversion of those leads. It is ...


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