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Coaching & Training Archive


Ask the Expert: Making the Most of Realtor.com

Today's Ask the Expert column features Frederick Herot, Vice President of B2B Marketing for realtor.com® and Top Producer. ...


Turning Prospects into Customers…for the Long-run

As media reports continue to confirm on an almost daily basis, things are on the rise for real estate. With 2013 panning out to be a big year of recovery, agents across the nation are seeing a significant upswing in business as buyers and sellers get off the sidelines and ...


Tips to Optimize Your Real Estate Website for Mobile Users

As more and more consumers turn to their mobile devices when researching real estate, brokers and agents across the U.S. are searching for the best approach or the best way to optimize their presence on the smaller screen. ...


Who is Representing Your Buyers?

When I started selling real estate many years ago, I would often write offers and then have my buyers wait in the car while I went inside the home and met with the sellers and their agent. If there was a ...


Pin It, Tweet It, Put It on Your Wall – Social Media Tips for Real Estate

As of October 2012, Facebook reached 1 billion monthly active users. LinkedIn® has 175 million professionals worldwide, including all Fortune 500 companies. Twitter users generate an average of 400 million tweets each day. And, according to the 2013 National Association of ...


Just How Valuable Is Your Listing Data? Are You Getting Your Money’s Worth?

With the success of major real estate search portals in attracting consumers, comes a certain amount of dissatisfaction around their business models and use of the data they receive from industry sources—MLSs, brokers and agents. The real estate industry is awakening ...


NAR Video Spotlight, Part 2: A Pathway to Professional Conduct

Editor’s Note: This is Part 2 of a 3-part video series from the NATIONAL ASSOCIATION OF REALTORS® that aims to refresh and educate members about important aspects of being a REALTOR®. ...


4 ‘Aha’ Truths for a Changing Corporate Landscape

Technology is moving much faster than many of our institutions – while it continues to change the way people interact with businesses, many corporate leaders are still operating as if it didn’t exist, says thought leader Mitchell Levy. ...


Steer Clients Away from Urban Real Estate Myths

Spanning the years of my experiences with sellers and buyers I have heard common misconceptions that are repeated in every sector of the country. These statements of “fact” are understandable but do not hold true. I do understand why they are ...


Real Estate Best Practice: Policies and Procedures for Handling Multiple Offers

The residential real estate markets of 2013 are churning a lot of emotions for home buyers and sellers alike. Whether a buyer loses a house in a multiple offer situation or a seller loses the highest or best offer due to a buyer withdrawing, the emotional fury is unpleasant and ...


A Results-Driven Relationship: How Citibank’s Premier Lending Desk Expands Business for Real Estate Firms

Today’s real estate agents have a lot on their plates. Sure, the market is recovering, but recovery has brought with it a whole new set of challenges, from developing new revenue streams to battling inventory shortfall. Unfortunately, in the midst of ...


10 Reasons Why Real Estate Professionals Should Be on Google+

Google+ continues to establish itself as one of the top social media platforms, especially in the world of real estate. In fact, according to Forbes magazine, Google+ is the second largest social network with 343 million active users. While ...


Staying Connected When the Office Has Wheels

How do you manage a business when most of your business takes place outside of the office? For many real estate professionals, their car serves as their office. The daily functions required to run a business, including client communication and job planning, take place outside their office. Real estate professionals ...


Weekly Video Tip: Making Videos…on Your Phone

Today we're going to talk about making videos for your business using the camera that's probably in your pocket at this very moment - you guessed it, your cell phone! ...


6 Unique Wants of Younger Buyers

We already know that today's breed of buyers is unlike the generation that came before. Tech savvy and always on the go, Millennial buyers—a blanket term that includes Gen Y and the Echoboomers—have different expectations when it comes to buying a ...


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