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Coaching & Training Archive


Monday Morning Mobile: Google Changes Equal Broker Opportunity

Last week, I had the good fortune to attend RISMedia’s Real Estate CEO Exchange and, as always, their team, led by John Featherston, put together an absolutely phenomenal event. From start to finish, the day-and-a-half-long agenda kept all those in attendance fully engaged offering countless insights and take-aways from industry ...


Inspire the Buzz through Word-of-Mouth Marketing, Part II: Who Are Your Messengers?

As we discussed in last month’s column, word-of-mouth marketing is perhaps the most valuable way to get your message across and build business. Why? Because it happens naturally and, therefore, creates unquestionable credibility for you, your firm and the services you offer. ...


Homes Selling More Quickly, Time on Market Down with Tighter Supplies

A new measure shows the typical amount of time it takes to sell a home is shrinking, and for traditional sellers is now in the range of historic norms for a balanced market, well below the cyclical peak reached in 2009, according to the National Association of REALTORS®. ...


What the Future Holds for Brokers: CEO Exchange Panel Reveals How to Remain Relevant in the New Age of Real Estate

With the increasing popularity of Web-based listing portals and virtual brokerage models, along with widespread access to information, what role will organized real estate play in the future of home buying and selling? How much does the consumer really need ...


The Real Estate Book Expands into New Territories

The Real Estate Book, one of the nation’s most established brands for marketing homes for sale, continues to expand into new areas. The advertising vehicle offers real estate agents the ability to market their listings through highly targeted local advertising plus wide out of market exposure via the Web. The ...


New Business Models Fuel Real Estate Recovery: Brokers Change Things up to Succeed in the New Normal

Real estate professionals who are succeeding in today’s recovering but still fragile market know that a different approach to doing business is critical for increasing revenue and turning a profit. From office space to compensation structures, today’s leading brokers have ...


Weekly Video Tip: Editing Technique – The L Cut

Today, in partnership with ReelSEO, I’m going to tell you about the L-Cut, an editing technique you can easily apply today that will help you smooth out your cuts so that someone might actually enjoy watching your video. ...


Real Estate Lead Generation: Turning Online Visitors into Homebuyers

The Internet has transformed the way real estate professionals conduct business. It is now possible to use your website as a powerful lead generation system that can produce highly targeted prospects if worked correctly. ...


Nation’s Top Brokers Converge in New York City Tomorrow

Grabbing the opportunity to discuss heavy-hitting subject matter and share strategic business development ideas for the future of the real estate industry, top brokers and real estate executives from across the nation will meet in New York City tomorrow for ...


5 Ways You Might Be Losing Sales through Your Website

Although there are a lot of creative ways to make your website a lead-generation and lead-capturing machine, there are also some things you might be doing that could totally thwart your plan of attack. Certain website elements are imperative for any online success strategy, and without them, you could be ...


Look Out! Business Process Systems Are Everywhere You Look

Why don’t brokerages update their business process systems to create the exceptional real estate transactions consumers and agents are looking for? ...


Do Your Buyers Need Help with Their Credit Fitness?

Many homebuyers now and into the foreseeable future will face tight lending standards and the need to improve their credit score to get pre-qualified or pre-approved for mortgages. Be aware of the following steps your prospects can take for some ...


How to Train Cats and Salespeople

Which do you think would be harder to train, a cat or a salesperson? Seriously, which one would you pick? While it's true that cats have a well-deserved reputation for being independent, demanding and virtually impossible to train, the same ...


Brokers Focus on Photos to Sell Homes

(MCT)—Good pictures are crucial in marketing a home for sale. Just ask Clarissa and Mark Padilla, who were able to get a contract on their Sherman Oaks, Calif., condo unit in less than two weeks — and at a price ...


Weekly Video Tip: Advanced Lighting Concepts Part 1, Color Temperature

Want to bring lights on your shoot? Want to shoot like a professional? Then you have to know a little something about color temperature. You can’t just plug in your camera and expect it to know what you’re doing. You need to make sure it knows the temperature of light ...