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Expand Your Education with These Courses from
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
Customer Relationship Building: Skills for Sales Success: Part Seven.
Bundle 1: CIPS Core Courses (Non-US Version).
Bundle 2: CIPS Elective Courses (US Version).
Bundle 3: CIPS Institute (US Version).

Coaching & Training Archive


Establishing a Solid Foundation through Education


“To stay competitive in today’s market, you have to have a social media presence,” says Jody Korman of RE/MAX Commonwealth. In the following interview, Korman reflect on her 10 years in real estate, and discusses the importance of everything from technology to home staging and education. ...


RREIN Broker Spotlight: A Reputation for Excellence

Retaining top-producing agents is a necessity for any successful real estate company. Below, Rich Cosner, co-owner and president or Prudential California Realty gives us his secrets for excellent retention, technology know-how, and overall success in the real estate business. ...


RREIN Broker Spotlights: 50 Years of Success

Today’s agents must be masters of adaptability, keeping up not only with the shifting market, but with advancing technology and a more informed consumer. “One of the challenges that brokers will continue to face is the fact that there are so many places for consumers to get information,” says Joe ...


So It’s Your Client’s Birthday…What Are You Doing about It?

This week I celebrated another birthday and was overwhelmed with not only the number of responses I received on sites like Facebook and Twitter, but also the specific comments that people wrote. It was really amazing to see how connected so many of us can be in such a big ...


Weekly Video Tip: Advanced Lighting Concept – Neutral Density Filters

The first video of our Advanced Lighting series taught you how to slap some gels on your lights and keep your color temperature in check. This time around you’ll be slapping even more gels on your lights to keep their intensity in check. Jeez, these lights sure take some policing ...


Marketing Strategies: Are You a Salesperson or Are You a Service Person?

When you are doing your real estate business, do you feel more like a "salesperson" or more like a “service person”? What do you think the difference is for your business? Do you think it makes any difference at all? ...


Monday Morning Mobile: The Money’s in Mobile

I have made the point over the past couple months that our mobile devices have taken over as the primary consumer search tool for most of us and will take over for the rest of us in the near future. Yes, many still have a desktop computer which we use ...


Why You Should Be Paying Attention to Global

Do you think there aren’t global buyers in your area? I’ll bet there are. You likely don’t have to look hard—just with a different perspective. ...


Educating Buyers and Fostering Good Will

Today’s market brings a plethora of new challenges to both the real estate business professional and the buyer. “The mortgage process has changed and many buyers are not prepared for the process of obtaining a mortgage loan. Buyers also face competition with cash buyers,” says Bessie Conway, the broker/owner of ...


Weekly Video Tip: Pre-Production: Set the Bar in Creative Meetings

I know you’re going to hate me, but today, we’re going to make you metaphorically eat your vegetables and have creative meetings. ...


So Here Is What I Learned at This Year’s REALTORS Conference & Expo

This past week I was fortunate enough to attend this year’s REALTORS® Conference & Expo in Orlando. In fact, not only did I attend but was also lucky enough to speak to communications directors from around the country on one ...


The Mobile Consumer Mentality

What do homebuyers and retail consumers have in common? They probably have quite a bit in common, however, if they have similar mobile searching behavior, that’s good news for the real estate industry! ...


Understanding the Shift to Social Media and Mobile Marketing

The three keys to successful real estate marketing are identifying, targeting and reaching the right type of prospects. Once agents identify who they want to talk to, they must figure out how to best reach their target audience. In today’s ...


Creating a ‘WOW’ Customer Experience Every Time

In an industry where the average consumer does not buy a home on a daily, weekly or even monthly basis, creating a memorable experience is a must. ...


Recruit Your Way to the Top

Essentially, a sales manager's primary responsibility is to recruit, train and motivate his or her sales force to achieve peak performance. Of these three vitally important management tasks, recruiting is the least understood and by far the most challenging. ...


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