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Coaching & Training Archive


Buying Audience vs. Premium Content: Beware of Magic Beans

(eM+C)—Here's a scary statistic for interactive ad buyers from a recent AdSafe Media/comScore study: On 70 percent of the sites analyzed, half of the online ads weren't visible for more than 10 seconds. AdSafe noted that advertisers and agencies have ...


The NAR Power Broker Roundtable: Search Engine Optimization: the Need, the Quest and the Payoff

The Power Broker Roundtable is brought to you by the National Association of Realtors® and Rei Mesa, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


New Home vs. Old Home – Which Home Is Best for Your Buyer?

The real estate market is full of a great variety of homes for potential buyers to choose from. One of the first decisions a potential buyer must consider is their preference for finding an existing home or building a new ...


DocuSign and zipLogix Extend Commitment to Help Real Estate Professionals Close Deals Faster

DocuSign recently announced an extended commitment with zipLogix to help real estate professionals close transactions faster and serve their clients with the industry’s leading eSignature solution and real estate forms software. As part of the agreement, zipLogix has named DocuSign as their preferred eSignature solution. ...


5 Ways to Create Sustainability in Your Business

I recently had the opportunity to attend an event focused on the topic of sustainability. It was interesting to see how companies from different industries, as well as companies of different sizes—from large, global leaders to enterprising up-starts—integrate sustainability into ...


Firefighters, Doctors and REALTORS®

A few years ago, Harris Interactive, one of the world’s leading market research firms, conducted a consumer survey that real estate professionals would do well to seriously consider. The survey asked consumers to rate various occupations on the relative prestige that each occupation held for them. The results—particularly if you ...


DocuSign and zipLogix Extend Commitment to Help Real Estate Professionals Close Deals Faster

DocuSign recently announced an extended commitment with zipLogix to help real estate professionals close transactions faster and serve their clients with the industry’s leading eSignature solution and real estate forms software. As part of the agreement, zipLogix has named DocuSign as their preferred eSignature solution. ...


Recharge Your Leadership Mojo: 8 Ways to Reignite Your Passion

It’s been a grueling five years. On the global stage, we’ve seen bailouts, rampant unemployment, sluggish consumer confidence, declining home values and rising prices. For those still lucky enough to be employed, all this doom and gloom has manifested as ...


Marketing Strategies: 7 Ways ‘Perfectionism’ Stops You from Success

Have you ever wondered if perfectionism is a help or hindrance on the road to success? ...


Email Made Easy: Saving Time and Money with Lowe’s Program for REALTORS®

To keep up in today’s business world, simplifying everyday tasks is crucially important in order to maximize productivity. This couldn’t be truer in the modern world of real estate. The ability to streamline the workday can make all the difference for real estate professionals, and with Lowe’s Program for REALTORS® ...


Weekly Video Tip: Green Screen or Blue Screen – Does It Really Matter which One You Use?

So you watched some behind the scenes footage from a Hollywood blockbuster and you noticed the gigantic blue or green walls they film against. You may already know that they do this so they can easily remove the color in post production and superimpose the characters onto a different backdrop, ...


A Solution to Close Deals on the Go

Cartavi™, a mobile document-management platform for the real estate industry, recently announced the release of an update to its app for the Apple® iPad® that includes integration with DocuSign®, the global standard for eSignature®. ...


Time for Summer Break or Summer School?

It’s summertime, and my hope is that you’re in the middle of a busy selling season. ...


Positive Self Talk: The Strangest Secret

In 1957, Earl Nightingale, speaker, author and co founder of the Nightingale-Conant Corporation, recorded his classic motivational record "The Strangest Secret." "The Strangest Secret" sold over one million copies and made history in the recording industry by being honored as ...


CEO Exchange: Break the Mold to Break New Ground in the Real Estate Recovery

Things may be getting better, but things have changed for good. Real estate professionals who are succeeding in today’s recovering but still fragile market know that a different approach to doing business is critical for increasing revenue and turning a ...