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A Consumer Advocate Approach to Real Estate: Course 1.
Expand your education through NAR's REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
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Bundle 1: CIPS Core Course (US Version).

Coaching & Training Archive


Establishing a Solid Foundation through Education


“To stay competitive in today’s market, you have to have a social media presence,” says Jody Korman of RE/MAX Commonwealth. In the following interview, Korman reflect on her 10 years in real estate, and discusses the importance of everything from technology to home staging and education. ...


RREIN Broker Spotlight: A Reputation for Excellence

Retaining top-producing agents is a necessity for any successful real estate company. Below, Rich Cosner, co-owner and president or Prudential California Realty gives us his secrets for excellent retention, technology know-how, and overall success in the real estate business. ...


RREIN Broker Spotlights: 50 Years of Success

Today’s agents must be masters of adaptability, keeping up not only with the shifting market, but with advancing technology and a more informed consumer. “One of the challenges that brokers will continue to face is the fact that there are so many places for consumers to get information,” says Joe ...


So It’s Your Client’s Birthday…What Are You Doing about It?

This week I celebrated another birthday and was overwhelmed with not only the number of responses I received on sites like Facebook and Twitter, but also the specific comments that people wrote. It was really amazing to see how connected so many of us can be in such a big ...


Marketing Strategies: Are You a Salesperson or Are You a Service Person?

When you are doing your real estate business, do you feel more like a "salesperson" or more like a “service person”? What do you think the difference is for your business? Do you think it makes any difference at all? ...


Monday Morning Mobile: The Money’s in Mobile

I have made the point over the past couple months that our mobile devices have taken over as the primary consumer search tool for most of us and will take over for the rest of us in the near future. Yes, many still have a desktop computer which we use ...


Why You Should Be Paying Attention to Global

Do you think there aren’t global buyers in your area? I’ll bet there are. You likely don’t have to look hard—just with a different perspective. ...


Educating Buyers and Fostering Good Will

Today’s market brings a plethora of new challenges to both the real estate business professional and the buyer. “The mortgage process has changed and many buyers are not prepared for the process of obtaining a mortgage loan. Buyers also face competition with cash buyers,” says Bessie Conway, the broker/owner of ...


So Here Is What I Learned at This Year’s REALTORS Conference & Expo

This past week I was fortunate enough to attend this year’s REALTORS® Conference & Expo in Orlando. In fact, not only did I attend but was also lucky enough to speak to communications directors from around the country on one ...


The Mobile Consumer Mentality

What do homebuyers and retail consumers have in common? They probably have quite a bit in common, however, if they have similar mobile searching behavior, that’s good news for the real estate industry! ...


Understanding the Shift to Social Media and Mobile Marketing

The three keys to successful real estate marketing are identifying, targeting and reaching the right type of prospects. Once agents identify who they want to talk to, they must figure out how to best reach their target audience. In today’s ...


Creating a ‘WOW’ Customer Experience Every Time

In an industry where the average consumer does not buy a home on a daily, weekly or even monthly basis, creating a memorable experience is a must. ...


Recruit Your Way to the Top

Essentially, a sales manager's primary responsibility is to recruit, train and motivate his or her sales force to achieve peak performance. Of these three vitally important management tasks, recruiting is the least understood and by far the most challenging. ...


Are You Recognizing the Trends in Your Market?

If you want to kick up your lead generation, one of the key elements is to be dialed into what’s happening in your market. Five years ago, many of us were focused on working niche markets like new homes, but ...


New Legislation and the Customer Experience: How One Impacts the Other

On July 21, 2011, The Consumer Financial Protection Bureau (CFPB) began its work enforcing the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010. ...


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