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Monday Morning Mobile: 2012 Mobile Wrap Up

The holidays have come and gone and the New Year is upon us. Looking back on 2012, there is no question that “mobile” was a hot topic. While a lot went on in the mobile landscape throughout the year, all of which is certainly worth reviewing, there were a couple ...


Staying on Our Toes in 2013

Over the course of my career, I’ve learned that we need to continually ask ourselves: What can I do better in the future? In the wake of a successful year, or a less-than-stellar period, you can’t rest on your laurels. The market is changing; our customers are changing; and we, ...


Make 2013 the Year of Partnership

Welcome, 2013! For those of us in real estate, it’s refreshing to see so many positive market indicators after a couple years of facing down challenging conditions. As a nation and in my hometown of Chicago, the real estate recovery seems on track. ...


Marketing Strategies: 5 Things You Need for a Break-Out Year

Let me ask you a couple questions: ...


Home-Selling Strategies: Going Mobile

For a career that requires constant adapting, traveling, meetings and research, mobile technology has become critical for real estate professionals everywhere. But it’s how you use it that determines whether or not this technology can help you succeed at what you do. ...


Your New Part-Time Profession: Content Marketer

Are you aware you got promoted this year? ...


Ramping up Data Privacy and Security

From Social Security numbers to credit card information, as the amount of data a brokerage generates and collects increases, so does the organizational risk of data breaches. ...


Become a Confident, Knowledgeable Short Sale Agent

REOs are not as prevalent as they once were due to the increasing popularity of short sales. With the inventory of traditional sales much lower than it has been in the past, short sales are here to stay. ...


You’re in Real Estate…Are You Keeping It ‘Real?’

My friend CJ says that until the recent political season, the only people she ever “unfriended” on Facebook were real estate people. And she’s in real estate! ...


Weekly Video Tip: Old Movie Editing Technique

Until now, our mantra has been “Don’t overdo it. A little bit goes a long way. Use these effects sparingly.” Well, sometimes it’s ok to dump the whole bottle of seasoning on that steak and just enjoy it for what it is...an unhealthy meal that tastes absolutely delicious! Such is ...


Getting your Website in Lead Generation Mode

The secret to web marketing success is understanding that it’s a blend of website strategy, offline marketing and your social media. Here are 10 steps to make sure you do just that. ...


It’s Write a Business Plan Month: How to Include Your Marketing Strategy

December is National Write a Business Plan Month - so designated to encourage unhappy employees to become their own satisfied bosses. Whether your goal is to own your own business, become a consultant, a speaker or an author, you'll need to start with a business plan. ...


Brokers, Have You Married Your Offline Brand with Your Online Presence?

Nationwide, brokers are struggling to combine their traditional operating model with the new, fast-paced online environment where agents and consumers live. Despite our rapidly evolving online culture, most real estate brokerages remain offline. I would argue it’s mainly because brokers and ...


10 Fraud Blind Spots to Watch Out for in 2013

When you’re driving, you want to be sure you’re covering all your blind spots in order to stay safe on the road. Well the same goes for fraud. ...


How to Make Facebook Work for You

It’s become a huge debate in the real estate industry – what is the return on investment or ROI of social media? Can it really work to bring you new business and help to cultivate your current relationships in a way that can ultimately translate into transactions? ...


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