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Expand Your Education with These Courses from
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
Bundle 1: CIPS Core Courses (Non-US Version).
Bundle 2: CIPS Elective Courses (US Version).
Bundle 3: CIPS Institute (Non-US Version).

Coaching & Training Archive


Understanding the Shift to Social Media and Mobile Marketing

The three keys to successful real estate marketing are identifying, targeting and reaching the right type of prospects. Once agents identify who they want to talk to, they must figure out how to best reach their target audience. In today’s ...


Creating a ‘WOW’ Customer Experience Every Time

In an industry where the average consumer does not buy a home on a daily, weekly or even monthly basis, creating a memorable experience is a must. ...


Recruit Your Way to the Top

Essentially, a sales manager's primary responsibility is to recruit, train and motivate his or her sales force to achieve peak performance. Of these three vitally important management tasks, recruiting is the least understood and by far the most challenging. ...


Are You Recognizing the Trends in Your Market?

If you want to kick up your lead generation, one of the key elements is to be dialed into what’s happening in your market. Five years ago, many of us were focused on working niche markets like new homes, but ...


New Legislation and the Customer Experience: How One Impacts the Other

On July 21, 2011, The Consumer Financial Protection Bureau (CFPB) began its work enforcing the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010. ...


Auto-Formatting Sites Great for Desktops, Better for Mobile

With more than one billion people worldwide using smartphones and tablets, real estate agents and brokers are finding homebuyers and sellers won’t settle for limited mobile websites: they require a full Web experience, regardless of screen size. ...


Are You a Bridge Builder?

Over the years, I have been fortunate to have had many people come into my life and take the time to mentor and guide me along my career path. Mentors, like bridge builders, help people go from where they are ...


Weekly Video Tip: Advanced Editing with Split Screens

If you’ve been keeping up with our entire editing series, than you’re an editing wizard already. But we’re going to help expand your toolbox with this fun technique called split screen. Or picture in picture. Or video overlaying. Or any one of a dozen other names for this idea. The ...


Upcoming Webinar: 7 Steps to Launching an Interfusion Marketing Strategy in Under 30 Days

Pro Step Marketing announced recently that it will host a free webinar to assist REALTORS® in understanding how to better integrate their marketing efforts across websites, print and social media channels. The webinar is scheduled for Wednesday, November 14 from 1:00-2:30 p.m. (EST). ...


10 Steps to Becoming a Successful Real Estate Agent

Working in real estate requires hard work and dedication, but the rewards are plenty. Real estate offers excellent income potential, flexible work hours and freedom to set your own pace. But working in this field is like anything else. You need the right education, training and drive to compete with ...


Anyone Been through a Storm Lately?

As Hurricane Sandy ripped through my area of coastal Connecticut last week, I watched as houses were flooded and many were left without power for what would be several days. I thought about the connection between this event and an ...


Five Powerful Customer Service Tips to Help You Go the Extra Mile

The most successful companies and the highest paid salespeople place great value on developing lifetime relationships with their customers and actively look for opportunities to render service above and beyond their customers' expectations. In today's competitive marketplace, your customers are ...


Selling a Real Estate Business Is Complex

Selling a real estate business requires a diligent, focused effort to paint a clear picture for prospective buyers. If you’re interested in learning how to sell a real estate business, you will need to focus on consolidating information into a prospectus that shows what is actually happening in your business: ...


Re-Boot Your Technology with New Offers in the REALTOR Benefits® Program

This is the perfect time to re-think and re-boot the technology you and your agents use every day—and NAR’s REALTOR Benefits® Program is the first place to look to save big with members-only offers. Recently, NAR added another top-tier technology company to the Program. ...


Selling to the Four Temperament Styles

Have you ever wondered why you seem to hit it off right away with some people, while with others it's more like oil and water? A person's temperament style not only determines his or her energy level, behavioral traits, body language patterns, and buying style, but it also influences compatibility ...


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