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Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
Business Creation - Prospecting: Skills for Sales Success: Part Three.
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
BPOs: The Agent's Role in the Valuation Process.
Bundle 3: CIPS Institute (Non-US Version).

Coaching & Training Archive


Monday Morning Mobile: The Money’s in Mobile

I have made the point over the past couple months that our mobile devices have taken over as the primary consumer search tool for most of us and will take over for the rest of us in the near future. Yes, many still have a desktop computer which we use ...


Why You Should Be Paying Attention to Global

Do you think there aren’t global buyers in your area? I’ll bet there are. You likely don’t have to look hard—just with a different perspective. ...


Educating Buyers and Fostering Good Will

Today’s market brings a plethora of new challenges to both the real estate business professional and the buyer. “The mortgage process has changed and many buyers are not prepared for the process of obtaining a mortgage loan. Buyers also face competition with cash buyers,” says Bessie Conway, the broker/owner of ...


So Here Is What I Learned at This Year’s REALTORS Conference & Expo

This past week I was fortunate enough to attend this year’s REALTORS® Conference & Expo in Orlando. In fact, not only did I attend but was also lucky enough to speak to communications directors from around the country on one ...


The Mobile Consumer Mentality

What do homebuyers and retail consumers have in common? They probably have quite a bit in common, however, if they have similar mobile searching behavior, that’s good news for the real estate industry! ...


Understanding the Shift to Social Media and Mobile Marketing

The three keys to successful real estate marketing are identifying, targeting and reaching the right type of prospects. Once agents identify who they want to talk to, they must figure out how to best reach their target audience. In today’s ...


Creating a ‘WOW’ Customer Experience Every Time

In an industry where the average consumer does not buy a home on a daily, weekly or even monthly basis, creating a memorable experience is a must. ...


Recruit Your Way to the Top

Essentially, a sales manager's primary responsibility is to recruit, train and motivate his or her sales force to achieve peak performance. Of these three vitally important management tasks, recruiting is the least understood and by far the most challenging. ...


Are You Recognizing the Trends in Your Market?

If you want to kick up your lead generation, one of the key elements is to be dialed into what’s happening in your market. Five years ago, many of us were focused on working niche markets like new homes, but ...


New Legislation and the Customer Experience: How One Impacts the Other

On July 21, 2011, The Consumer Financial Protection Bureau (CFPB) began its work enforcing the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010. ...


Auto-Formatting Sites Great for Desktops, Better for Mobile

With more than one billion people worldwide using smartphones and tablets, real estate agents and brokers are finding homebuyers and sellers won’t settle for limited mobile websites: they require a full Web experience, regardless of screen size. ...


Are You a Bridge Builder?

Over the years, I have been fortunate to have had many people come into my life and take the time to mentor and guide me along my career path. Mentors, like bridge builders, help people go from where they are ...


Upcoming Webinar: 7 Steps to Launching an Interfusion Marketing Strategy in Under 30 Days

Pro Step Marketing announced recently that it will host a free webinar to assist REALTORS® in understanding how to better integrate their marketing efforts across websites, print and social media channels. The webinar is scheduled for Wednesday, November 14 from 1:00-2:30 p.m. (EST). ...


10 Steps to Becoming a Successful Real Estate Agent

Working in real estate requires hard work and dedication, but the rewards are plenty. Real estate offers excellent income potential, flexible work hours and freedom to set your own pace. But working in this field is like anything else. You need the right education, training and drive to compete with ...


Anyone Been through a Storm Lately?

As Hurricane Sandy ripped through my area of coastal Connecticut last week, I watched as houses were flooded and many were left without power for what would be several days. I thought about the connection between this event and an ...


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