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Effective Presentation Skills for Sales Professionals: Skills for Sales Success: Part Five.
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Coaching & Training Archive


Tag Listings, Find Buyers

Are you like the vast majority of top agents who are looking for the magic formula for capturing and converting more quality Internet buyer leads? Eureka! I think I’ve found it! It’s called tag-based listings. ...


Prospecting: Doing It Badly

Over the past 35 years, I have seen some fantastic improvements in our industry, such as new technology, great training and incredible new products. However, I have NEVER seen a time when our industry did “it” well. ...


Marketing Strategies: How to Attract Your Ideal Client

Wouldn’t it be nice to know that you had the power to attract only those clients that you really love to work with? Imagine the joy and satisfaction you’d feel getting up in the morning knowing that your day would ...


Feedback: Some People Can’t Handle the Truth

Are you the type of individual who values sincere feedback and welcomes constructive criticism from customers, associates, and family members? Sometimes getting feedback can be an unpleasant experience, especially when it hasn't been requested! Without timely feedback, it's utterly impossible ...


Weekly Video Tip: What Is a Match Cut?

Alright, welcome to the second video in our “shooting for the edit” series that will teach you some tips and tricks on how making your editor (in this case probably yourself) happy by getting the right shots so everything fits together like a glove in the edit. Let’s dive into ...


Self Sabotage: Is Your Mobile Plan Ruining Your Business?

As smartphones have transitioned from luxury to necessity, a proactive mobile marketing plan—from SEO to QR codes—is no longer merely a business boon. It’s critical to your company’s success. Now that adopting a mobile strategy is dire for staying relevant, we are forced to look at the alternative; those who ...


Challenge Yourself to Achieve Your Max

October is a meaningful month. It means the start of the fourth quarter, the next season, change. To me, it also represents hope, triumph and tribute in the fight against breast cancer, because it’s Breast Cancer Awareness Month. As a breast cancer survivor, I look forward to the extra reminder ...


RISMedia’s 2012 Real Estate CEO Exchange: A Forward Look at Making 2013 Your Shake-Out and Break-Out Year

If there was an overriding theme to RISMedia’s 2012 Real Estate CEO Exchange, which brought a cross section of the real estate industry’s top movers and shakers to New York City’s Yale Club in early September, it was that 2013 will be the year for brokers to take back the ...


Industry Advisor: It’s Time to Get Social

Facebook, LinkedIn, Twitter, Pinterest, Google+…blah, blah, BLAH! ...


The Path Forward: Remaining Relevant in a Rapidly Changing Real Estate Environment

Smart phones have replaced laptops as the mobile professional’s primary sales tool. Apps associated with at least one consumer service company display digital home listings with a link to the nearest agent. REALTORS® are increasingly being rated on popular consumer ...


Mobile Marketing Best Practices Driven by Consumer Insights

Marketers are constantly searching for new innovations in the mobile space to improve the results of their campaigns. Mobile successes begin with the same marketing fundamentals you apply to other channels, but understanding your customers’ behaviors and how they use mobile devices is crucial to success in the mobile channel. ...


Life in Mobile: Google Changes Equal Broker Opportunity

In September, I had the good fortune to attend RISMedia’s Real Estate CEO Exchange and, as always, their team, led by John Featherston, put together an absolutely phenomenal event. From start to finish, the day-and-a-half-long agenda kept all those in ...


Savings All Around: Incorporating Lowe’s Program for REALTORS® into Every Transaction

In today’s marketplace, real estate agents must be forward-thinking and savvy in order to be successful. By incorporating the Lowe’s Program for REALTORS® into each and every real estate transaction, REALTORS® have a time- and money-saving tool that can raise efficiency and help them better serve any client. ...


Weekly Video Tip: What Is Eyeline Matching?

Today I want to introduce the first of a few videos that will cover what we call “shooting for the edit.” “But Stephen, aren’t you always shooting for the edit?” I’m glad you asked. Yes, technically if you’re shooting footage with the intention of editing then you could say you’re ...


Mobilize Your Workforce: 8 Need-to-Have Apps for Your Buyer’s Reps

Gone are the glory days when real estate companies had exclusive access to listing data; people communicated by actually speaking on the phone and facsimiles were considered high tech. Today, nearly everyone has a smartphone, a Twitter feed and a mobile lifestyle. Help your team maximize their productivity with these ...


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