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Bundle 3: CIPS Institute (US Version).

Coaching & Training Archive


Three Compelling Reasons Why Your Buyers Should Buy…Now

For years, we’ve been touting the buyer’s market concept to prospective clients, citing everything from high inventory levels to hard-to-pass-up deals on short sales and REOs. But here in the midst of the busy summer season, the tables appear to be ...


7 Basics for Building Business with Real Estate Videos

Innovations in technology along, with our ever increasing on-the-go lifestyle, have shifted real estate marketing away from traditional practices toward an online approach with more visual stimulation including video. Among all of the online tactics used by marketers, videos ...


Creating Content That Drives Business

Everybody wants to participate in the newly evolving world of social business. You’ve been told how important it is to your future success. I’ll bet you’ve even set up your accounts and taken your first steps to getting started on all the ...


Time to Retool Your Factory and Invest in the Future

Two recent business trips have inspired me to make this analogy, which I think is very appropriate given today’s industry and economic environment. One was a visit to the state-of-the-art BMW factory in Greenville, S.C., and the other was my attendance at an industry conference where I moderated two panels ...


How Top Companies are Elevating Loyalty, Productivity and Innovation

When a successful formula is discovered in the business world, it’s copied and becomes part of standard operating procedure throughout entire industries. ...


7 Twitter Mistakes Small Businesses Should Avoid

There are many Twitter mistakes that small business owners should be wary about making. Some are more obvious than others. ...


How to Help Your Client When Their Short Sale Isn’t Short

The term “short sale” is a bit of an oxymoron considering the often arduous task of actually completing one. A short sale occurs most often when the homeowner has a financial hardship, and so a lender agrees ...


Weekly Video Tip: Sin City Effect

Boy, have I got one nifty editing technique for you. It's a little advanced, and you might not use it everyday, but it’s a great trick to have up your sleeve—it’s the Sin City Technique or as some of you might know it … the Pleasantville. ...


Ask the Expert: Making the Most of Realtor.com

Today's Ask the Expert column features Frederick Herot, Vice President of B2B Marketing for realtor.com® and Top Producer. ...


Turning Prospects into Customers…for the Long-run

As media reports continue to confirm on an almost daily basis, things are on the rise for real estate. With 2013 panning out to be a big year of recovery, agents across the nation are seeing a significant upswing in business as buyers and sellers get off the sidelines and ...


Tips to Optimize Your Real Estate Website for Mobile Users

As more and more consumers turn to their mobile devices when researching real estate, brokers and agents across the U.S. are searching for the best approach or the best way to optimize their presence on the smaller screen. ...


Who is Representing Your Buyers?

When I started selling real estate many years ago, I would often write offers and then have my buyers wait in the car while I went inside the home and met with the sellers and their agent. If there was a ...


Pin It, Tweet It, Put It on Your Wall – Social Media Tips for Real Estate

As of October 2012, Facebook reached 1 billion monthly active users. LinkedIn® has 175 million professionals worldwide, including all Fortune 500 companies. Twitter users generate an average of 400 million tweets each day. And, according to the 2013 National Association of ...


Just How Valuable Is Your Listing Data? Are You Getting Your Money’s Worth?

With the success of major real estate search portals in attracting consumers, comes a certain amount of dissatisfaction around their business models and use of the data they receive from industry sources—MLSs, brokers and agents. The real estate industry is awakening ...


NAR Video Spotlight, Part 2: A Pathway to Professional Conduct

Editor’s Note: This is Part 2 of a 3-part video series from the NATIONAL ASSOCIATION OF REALTORS® that aims to refresh and educate members about important aspects of being a REALTOR®. ...


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