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Coaching & Training Archive


Why You’ll Need Text to Reach Millennials

There are 77 million reasons why real estate professionals should integrate text into your lead generation strategy. That’s the size of the U.S. Millennial marketplace, those born between the early 1980s and early 2000s, yielding an annual purchasing power estimated at $1.3 trillion. ...


Help Your Clients Find the Right General Contractor

You know how important it is to encourage buyers to envision a home's potential and sellers to recognize the drawbacks of an outdated house. But what if your clients are ready to make updates now? Are you ready with advice that can help ...


3 Secrets to Generating Buyer Leads via SEO and Social Media

REALTORS® need to be marketing online more than ever, but what are you actually supposed to do?  What tactics produce results? The frustration for many REALTORS® is that the typical online lead generation tactics big brands use simply don't work on a local ...


Webinar—Take Sales to a New Level: How to Captivate Move-Up, Upscale & International Buyers & Sellers

With recovery moving forward, there’s no time like the present to set your sights higher. In the next installment of RISMedia’s Agent Webinar Series, “Take Sales to a New Level: How to Captivate Move-Up, Upscale & International Buyers & Sellers,” sponsored by Quicken ...


Generate More Leads with Video Marketing

As the real estate market continues to recover and agents flood into the market, competition for high-quality listings and clients can be fierce. Video marketing is a way to stand out from the pack. ...


Personality Types That Make the Best Agents

Many people were surprised when Forbes reported that, according to a Career Bliss survey, real estate agents have the “happiest job in America.” With a happiness index of 4.26 out of 5 points, real estate agents “are more than satisfied” with their job because they ...


Recruiting and Retaining Millennial Agents and Customers

Millennials—people born in the 1980s to 1990s, and currently in their 20s—are now coming into their own. Many are paying off student debt, saving to buy a home and beginning families. Over the next two decades, they will shape the country’s workforce and will be the real estate industry’s most ...


Recruit, Ramp, Reward, Retain

Brokers and team leaders have always struggled with the 4 Rs of building a great company: Recruit, Ramp, Reward and Retain. ...


Team Accountability: Harsh or Helpful?

Every turn of the calendar, people make New Year’s resolutions. Every election, politicians say that government leaders need to be held accountable. And every year organizations tell their leaders, “We need to hold our people to their words and actions.” Yet—just like ...


NAR Power Broker Roundtable—The Political Climate: A Look at Current Legislation and Its Impact on Real Estate

Editor's note: On April 14, 2015, the U.S House of Representatives passed H.R. 685, “The Mortgage Choice Act” by a vote of 287-140. The Power Broker Roundtable is brought to you by the National Association of REALTORS®. Watch for this column each month. ...


The Empty Nest: A Place, a State of Mind—and an Opportunity

Ah, the empty nest—that tranquil, far-off place harried parents dream about. An idyllic state where the kids are grown and on their own, couples reacquaint, and long-deferred leisure fills hours once claimed by domestic obligation. Whether or not reality fulfills those dreamy expectations, ...


4 Tips for Smart Negotiations

Negotiation is about settling differences to reach an agreement, and every part of the home-buying process is about doing precisely this. Your agents practice this skill when they convert prospects into clients, help buyers prioritize needs while touring homes, ...


Company Spotlight: Home Warranties a No-brainer in Today’s Real Estate Market

Home warranties come in all shapes and sizes, but for real estate professional Bonnie Loya with Coldwell Banker Real Estate Services in McMurray, Penn., they all have one thing in common: they go a long way toward keeping the real estate transaction together. ...


Generating Business: Keep It Simple

The other day I was meeting with a group of new agents. They had lots of questions, as new agents always do. Some asked what is the best way to get buyers. Others asked how to get listings. Another group wanted to know what one thing they should do to ...


Grooming Agents for Success in a Fast-Changing Real Estate Market

If agents are going to be successful in today’s rapidly changing market, the more training and tools they have at their fingertips, the better. Those that can hit the ground running with the skills they need are more likely to be able to build business. Real estate firms are paying ...


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