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Coaching & Training Archive


Life in Mobile: Google Changes Equal Broker Opportunity

In September, I had the good fortune to attend RISMedia’s Real Estate CEO Exchange and, as always, their team, led by John Featherston, put together an absolutely phenomenal event. From start to finish, the day-and-a-half-long agenda kept all those in ...


Savings All Around: Incorporating Lowe’s Program for REALTORS® into Every Transaction

In today’s marketplace, real estate agents must be forward-thinking and savvy in order to be successful. By incorporating the Lowe’s Program for REALTORS® into each and every real estate transaction, REALTORS® have a time- and money-saving tool that can raise efficiency and help them better serve any client. ...


Mobilize Your Workforce: 8 Need-to-Have Apps for Your Buyer’s Reps

Gone are the glory days when real estate companies had exclusive access to listing data; people communicated by actually speaking on the phone and facsimiles were considered high tech. Today, nearly everyone has a smartphone, a Twitter feed and a mobile lifestyle. Help your team maximize their productivity with these ...


Top 4 Ways to Boost Visibility of Your Personal Brand

As a real estate professional, creating a strong personal brand will allow you to stand out among the competition. However, gaining a voice in an often oversaturated market can be easier said than done. ...


Understanding RPR: How to Leverage Realtors Property Resource® (RPR) to Create Market Advantage

Over the past two years, I have been leading the Broker Outreach Initiative at Realtors Property Resource® (RPR®). During that time, I have spoken with hundreds of real estate professionals in order to present RPR’s value proposition to REALTORS®, as well as the specific benefits to brokers and managers. As ...


Is Your Website Providing Real Answers and Credibility?

When your prospects visit your website, they are often confused and are searching for information that can help them make a real estate decision. Every day, they are bombarded with contrary information about whether it's a good time to buy ...


Basel, QM and QRM: Could New Rules Derail the Housing Recovery?

The pending rulemakings for the Qualified Mortgage (QM) and Qualified Residential Mortgage (QRM) rules mandated by the Dodd-Frank Act and the Federal Reserve’s recently proposed Basel III international capital standards have the potential to severely restrict already tight credit and ...


Utilize Social Media to Research the Competition

Whether you run a large corporate real estate firm or you’re a local agent, social media is a tremendous resource to learn more about your competition and your customers. Use the various social media channels that you’re a part of to your benefit by making contacts and building relationships. Social ...


CEO Exchange Snapshot: RISMedia Releases Post-Event Video

RISMedia’s CEO Exchange held last month at the prestigious Yale Club in New York City brought together a powerhouse slate of industry leaders representing brokerage firms from across the nation, major franchise brands, real estate and association executives, leading mortgage ...


Top 5 Mistakes You Should Avoid in Internet Marketing

(eM+C)—According to a recent report published by Bing, the total amount of content available online totals nearly 1 trillion pages! That averages out to about 150 pages for every person alive today. With nearly 97 percent of consumers using the ...


Tips for Creating Championship Teams in Business

Great coaches take into consideration an athlete’s talent and heart when they’re building a team, but they consider group dynamics, too, says entrepreneur J. Allan McCarthy, an international scaling expert and author of Beyond Genius, Innovation & Luck: The ‘Rocket Science’ of Building High-Performance Corporations. ...


MVP: Earn Apple Gift Card and eBrochures

NAR PULSE—Thanks to the MVP Program, register for NAR’s Green Designation Three-Course Bundle at REALTOR® University by October 15, and earn two great rewards. While supplies last, registrants will receive a $35 Apple Gift Card, and all registrants will receive the Seller's Brochure Bundle Download which features 2 eProducts--the Getting ...


The NAR Power Broker Roundtable: Politics Aside: The Bipartisan Effort to Promote Homeownership No Matter Who is Elected in November

The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Rei Mesa, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


How to Warm Up a Cold Prospect

Successful salespeople understand that making the sale has much more to do with developing trust and rapport than it does with issues of lowest price, highest quality or the largest company. Unfortunately, far too many salespeople unintentionally sabotage their chances ...


NAR Will Work Magic for You at the Annual Expo

As a broker, you work magic every day. You and I know that the way you successfully juggle your responsibilities may look like supernatural powers—but a lot of it is built on the solid foundation of your skills, education and knowledge, much of which NAR offers brokers like you 24/7. ...


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