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Coaching & Training Archive


You’re in Real Estate…Are You Keeping It ‘Real?’

My friend CJ says that until the recent political season, the only people she ever “unfriended” on Facebook were real estate people. And she’s in real estate! ...


Weekly Video Tip: Old Movie Editing Technique

Until now, our mantra has been “Don’t overdo it. A little bit goes a long way. Use these effects sparingly.” Well, sometimes it’s ok to dump the whole bottle of seasoning on that steak and just enjoy it for what it is...an unhealthy meal that tastes absolutely delicious! Such is ...


Getting your Website in Lead Generation Mode

The secret to web marketing success is understanding that it’s a blend of website strategy, offline marketing and your social media. Here are 10 steps to make sure you do just that. ...


It’s Write a Business Plan Month: How to Include Your Marketing Strategy

December is National Write a Business Plan Month - so designated to encourage unhappy employees to become their own satisfied bosses. Whether your goal is to own your own business, become a consultant, a speaker or an author, you'll need to start with a business plan. ...


Brokers, Have You Married Your Offline Brand with Your Online Presence?

Nationwide, brokers are struggling to combine their traditional operating model with the new, fast-paced online environment where agents and consumers live. Despite our rapidly evolving online culture, most real estate brokerages remain offline. I would argue it’s mainly because brokers and ...


10 Fraud Blind Spots to Watch Out for in 2013

When you’re driving, you want to be sure you’re covering all your blind spots in order to stay safe on the road. Well the same goes for fraud. ...


How to Make Facebook Work for You

It’s become a huge debate in the real estate industry – what is the return on investment or ROI of social media? Can it really work to bring you new business and help to cultivate your current relationships in a way that can ultimately translate into transactions? ...


4 Ways to Embrace Omnichannel Marketing in 2013

With their holiday plans locked in, most chief marketing officers are turning their focus to 2013. At the center of their attention is omnichannel retailing, a phenomenon that for many brands is as compelling as it is confounding. ...


Going the Extra Mile to Provide Great Customer Service

“When better is possible, good is not enough,” says Shad Bogany of Better Homes and Gardens Real Estate Gary Greene. Read the following article to glean Bogany’s top tips on providing excellent customer service as well as staying ahead with technology and marketing. ...


Plan Now for Success in the New Year

A critical component to business success in the new year is gaining insight through reflection and analysis. In order to move forward in a strategic manner, it is important to pause and review what and who defined your success in 2012. Those details will offer insight into what pillars of ...


It’s Write a Business Plan Month: How to Include Your Marketing Strategy

December is National Write a Business Plan Month - so designated to encourage unhappy employees to become their own satisfied bosses. Whether your goal is to own your own business, become a consultant, a speaker or an author, you'll need to ...


Free, Live Webinar Today at 12 Noon ET: ‘The Secret to Converting Online Leads’

Ninety percent of today’s real estate consumers start their search online. But how do you capture and convert these leads into loyal clients? And why do some agents convert their leads while others fail? ...


The High Cost of Always Being ‘Right’

After years of coaching successful professionals in a variety of disciplines, I’ve come to see that when conflicts arise, many of us tend to care more about being ‘right’ than we do about finding the best course of action. ...


Don’t Settle for Good Enough

From luxury automobiles to high-tech electronics, the phrase "made in Japan" is synonymous with quality and reliability. The Japanese have a well-deserved reputation for their relentless pursuit of excellence, but it wasn't always that way. ...


End-of-Year ‘Must-Dos’ for Entrepreneurs and Small Business Owners

All year long you’ve been in frantic motion. You’ve put out fires, solved employee snafus and issues, juggled conflicting priorities, fielded exhausting back-to-back meetings, telephone calls, and endless emails. You have motivated yourself and others and kept blocking and tackling month after month by leading and managing your company toward ...


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