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Coaching & Training Archive


Growing through a Fresh Approach

Is your company growing? In the following interview, RISMedia’s Nick Caruso talks to Jeff Owens, president of Better Homes and Gardens® Real Estate Big Hill, about the top three elements behind his company’s successful growth. ...


Weekly Video Tip: Storyboarding

If you think of some of the best videos you’ve seen—whether it’s one of the Harry Potter series, or a Super Bowl commercial that was so entertaining and captivating you just HAD to watch it again—you may not realize how much planning actually went into the concepts. While I hate ...


Trust: Real Estate’s New Currency – Part 2

As I mentioned in last month’s column, restoring our credibility with today’s wary consumers requires building a relationship based on unshakeable trust. Trust has become our most significant form of currency in the new normal of today’s real estate market. ...


The NAR Power Broker Roundtable: Information Overload? Harnessing the Power of Relevant Content

The Power Broker Roundtable is brought to you by the National Association of Realtors® and Rei Mesa, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


Company Spotlight: Stay in Touch with Clients Today, Build Referral Business Tomorrow

As the day-to-day demands of real estate professionals continue to increase, staying in touch with clients—past and present—often gets put on the back burner. Marketing to your sphere of influence is not only a critical component to being successful, it also enables real estate professionals to generate referral business, which ...


Does Social Media Actually Work?

Be honest with me and yourself – have you ever been asked this question or have you ever asked yourself this question in some form or another? I bet that you have. We could probably agree that different people would ...


The Art of Starting Over: How 7 Simple Words Can Save a Business Conversation Gone Wrong

Has this ever happened to you? You’re talking to a client, or perhaps your boss, and you realize the conversation has gotten off on absolutely the wrong foot. You may have learned new and unexpected information from the other person that renders everything you’ve said irrelevant. You may have walked ...


A ‘Tweet and Greet’ Approach to Bettering Your Business

By now, I'm sure we can all agree that Facebook is an invaluable tool to help establish new business and further promote to your sphere of influence. However, REALTORS® can't simply use Facebook as their only solution to their social ...


Modern Marketing: Do You Have a Social Media Management Plan?

The National Association of Realtors®’ Field Guide to Quick Real Estate Statistics reports that approximately 90.5 percent of REALTORS® use social media in one way or another. As that percentage grows, the need for brokers to manage their online reputation is a priority. ...


Weekly Video Tip: Zoom Rules

There are two instances when using zoom can really enhance your video: when you can’t get close to your subject, or when you shouldn’t get close to your subject. Yes, that extreme close up of an alligator stalking its prey may add to your storyline–but we hold no responsibility if ...


Finding the Sweet Spot of Email Frequency

(eM+C)—It's all about the sale. That's what's running through the back of your mind when developing and executing an email marketing program. Don't be fooled, however. Continually flooding inboxes with promotions isn't the way to win new customers. It could even take a bad turn and alienate existing relationships. ...


Are You Settling for Mediocrity?

I go running on a regular basis in order to keep up my cardio, and my two sons, ages 5 and 3, will usually stretch with me beforehand and then, many times, run around the house until I get back. ...


Industry Insight: Tips for Selling in Today’s Luxury Real Estate Market

There are many encouraging signs that point to a luxury real estate market that is making steady strides toward recovery. Nationwide, we are seeing a trend where inventories are lowering, listings are turning over quicker and more buyers are opting to pay cash. These positive signs make the luxury market ...


Morning Mobile: Same Internet, New Device

Many of the recent Morning Mobile posts have focused on topics related to mobile web. Not only how fast mobile web adoption is growing as well as how much money mobile web is generating as a commerce tool. What the mobile industry as a whole has accomplished since 2007, just ...


E&O War Stories: Loyalty and Honesty Go Hand-in-Hand

Victor O. Schinnerer's "War Stories" are actual claims from company files with the names and some details changed for confidentiality. Here, read about a foreign buyer who sued his agent after his legal residency status resulted in his mortgage company canceling his contract. ...