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Coaching & Training Archive


Prospecting: Doing It Badly

Over the past 35 years, I have seen some fantastic improvements in our industry, such as new technology, great training and incredible new products. However, I have NEVER seen a time when our industry did “it” well. ...


Marketing Strategies: How to Attract Your Ideal Client

Wouldn’t it be nice to know that you had the power to attract only those clients that you really love to work with? Imagine the joy and satisfaction you’d feel getting up in the morning knowing that your day would ...


Feedback: Some People Can’t Handle the Truth

Are you the type of individual who values sincere feedback and welcomes constructive criticism from customers, associates, and family members? Sometimes getting feedback can be an unpleasant experience, especially when it hasn't been requested! Without timely feedback, it's utterly impossible ...


Self Sabotage: Is Your Mobile Plan Ruining Your Business?

As smartphones have transitioned from luxury to necessity, a proactive mobile marketing plan—from SEO to QR codes—is no longer merely a business boon. It’s critical to your company’s success. Now that adopting a mobile strategy is dire for staying relevant, we are forced to look at the alternative; those who ...


Challenge Yourself to Achieve Your Max

October is a meaningful month. It means the start of the fourth quarter, the next season, change. To me, it also represents hope, triumph and tribute in the fight against breast cancer, because it’s Breast Cancer Awareness Month. As a breast cancer survivor, I look forward to the extra reminder ...


RISMedia’s 2012 Real Estate CEO Exchange: A Forward Look at Making 2013 Your Shake-Out and Break-Out Year

If there was an overriding theme to RISMedia’s 2012 Real Estate CEO Exchange, which brought a cross section of the real estate industry’s top movers and shakers to New York City’s Yale Club in early September, it was that 2013 will be the year for brokers to take back the ...


Industry Advisor: It’s Time to Get Social

Facebook, LinkedIn, Twitter, Pinterest, Google+…blah, blah, BLAH! ...


The Path Forward: Remaining Relevant in a Rapidly Changing Real Estate Environment

Smart phones have replaced laptops as the mobile professional’s primary sales tool. Apps associated with at least one consumer service company display digital home listings with a link to the nearest agent. REALTORS® are increasingly being rated on popular consumer ...


Mobile Marketing Best Practices Driven by Consumer Insights

Marketers are constantly searching for new innovations in the mobile space to improve the results of their campaigns. Mobile successes begin with the same marketing fundamentals you apply to other channels, but understanding your customers’ behaviors and how they use mobile devices is crucial to success in the mobile channel. ...


Life in Mobile: Google Changes Equal Broker Opportunity

In September, I had the good fortune to attend RISMedia’s Real Estate CEO Exchange and, as always, their team, led by John Featherston, put together an absolutely phenomenal event. From start to finish, the day-and-a-half-long agenda kept all those in ...


Savings All Around: Incorporating Lowe’s Program for REALTORS® into Every Transaction

In today’s marketplace, real estate agents must be forward-thinking and savvy in order to be successful. By incorporating the Lowe’s Program for REALTORS® into each and every real estate transaction, REALTORS® have a time- and money-saving tool that can raise efficiency and help them better serve any client. ...


Mobilize Your Workforce: 8 Need-to-Have Apps for Your Buyer’s Reps

Gone are the glory days when real estate companies had exclusive access to listing data; people communicated by actually speaking on the phone and facsimiles were considered high tech. Today, nearly everyone has a smartphone, a Twitter feed and a mobile lifestyle. Help your team maximize their productivity with these ...


Top 4 Ways to Boost Visibility of Your Personal Brand

As a real estate professional, creating a strong personal brand will allow you to stand out among the competition. However, gaining a voice in an often oversaturated market can be easier said than done. ...


Understanding RPR: How to Leverage Realtors Property Resource® (RPR) to Create Market Advantage

Over the past two years, I have been leading the Broker Outreach Initiative at Realtors Property Resource® (RPR®). During that time, I have spoken with hundreds of real estate professionals in order to present RPR’s value proposition to REALTORS®, as well as the specific benefits to brokers and managers. As ...


Is Your Website Providing Real Answers and Credibility?

When your prospects visit your website, they are often confused and are searching for information that can help them make a real estate decision. Every day, they are bombarded with contrary information about whether it's a good time to buy ...


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