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Coaching & Training Archive


The Most Crucial Mistake You Can Make When Listings Are Low

When listings are low, competition for listings is high. Why do some agents thrive in this environment while others see their business dwindle? Many make a crucial mistake. ...


How, When and What of Social Media

Marketing your business online continues to evolve as more and more buyers turn to the web and social media sites for information prior to making a purchase or listing decision. With 88 percent of prospective clients using the ...


RREIN Broker Spotlight: Empowered by the People

Does your company employ a “people-first” philosophy? Your business might reap many benefits if it did. In the following interview, read how Rei Mesa, president and CEO of Prudential Florida Realty and Florida Real Estate Services, keeps his company successful by putting the people first. ...


Monday Morning Mobile: The Crown Jewel of Direct Marketing

Once upon a time, a single media campaign was distributed to the general public through mail, catalogs, and other forms of mass marketing. As consumer information became more accessible, companies began to re-align their marketing focus and budget to accomplish the ultimate goal of reaching the right audience, at the ...


Don’t Be Another Boring Advertiser: Inspire the Buzz through Word-of-Mouth Marketing – Part 1

A term that’s second nature to every real estate professional, “word of mouth” is officially defined as: “The passing of information from person to person; oral or written recommendation of a product or service from a satisfied customer to a prospective customer.” ...


Industry Advisor: What about You? Are You Satisfied?

• We have a successful business. ...


Accurate Estimates Bring Down Closing Costs

It might be harder to get a loan today, but it costs a little less to close one than it did a year ago because lenders are estimating closing costs better, according to the latest annual survey of closing costs by Bankrate. ...


In 2012, NAR Ups the Emphasis on Ethics

Ethics is always front and center for members of the National Association of REALTORS®, but this year, the emphasis on ethical practices is even greater. That’s because all REALTORS® must complete ethics training by December 31, 2012 to satisfy the REALTOR® Code of Ethics Training Requirement. Otherwise, they face the ...


Weekly Video Tip: Types of Mics – Part 2 (Wireless Lav Mics)

So using a shotgun mic is out of the question and you need an alternative. Well, we’ve got one. Lapel mics, also known as lavaliers or, more simply, “lavs”, clip onto your talent’s clothing providing a crisp feed of your dialog without a boom operator having to chase everyone around ...


Reading between the Lines: What Homebuyers Really Want

Sure, we all know the unspoken language of sellers. A garden apartment is actually a basement. A European kitchen is, well, miniscule. But what is the secret language of buyers? To be effective buyers’ agents, we need to also understand and decode buyers’ secret language. What do they really want? ...


7 Ways to Grow Your Business Now

Last week I called on my friend Jeff Lobb to provide what he thought were the 12 must have apps for real estate professionals. This week I want to talk about seven different ways to help you grow your business ...


Credit Union Merger Provides Greater Services for REALTORS®

On August 1, REALTORS® Federal Credit Union merged with Northwest Federal Credit Union to better serve its members. ...


Buying Audience vs. Premium Content: Beware of Magic Beans

(eM+C)—Here's a scary statistic for interactive ad buyers from a recent AdSafe Media/comScore study: On 70 percent of the sites analyzed, half of the online ads weren't visible for more than 10 seconds. AdSafe noted that advertisers and agencies have ...


The NAR Power Broker Roundtable: Search Engine Optimization: the Need, the Quest and the Payoff

The Power Broker Roundtable is brought to you by the National Association of Realtors® and Rei Mesa, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


New Home vs. Old Home – Which Home Is Best for Your Buyer?

The real estate market is full of a great variety of homes for potential buyers to choose from. One of the first decisions a potential buyer must consider is their preference for finding an existing home or building a new ...


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