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How Many Can You Name?

For the purpose of this column, I’m going to focus on the “big” networks—Facebook, Twitter, YouTube, Google+, Instagram, Pinterest, foursquare, LinkedIn and flickr. ...


Soldiering through Home Buying: A Primer for Working with the Military

As a veteran, I know all too well that the old adage of military life—home is where Uncle Sam sends you—is hardly an exaggeration. Active duty military families move, on average, every two to three years. America’s service members and military families, who are already under tremendous strain due to ...


Does Your Workplace Meet These Three Powerful Human Needs?

You want to grow your business and you’re pretty clear on what you need from your employees. Hard work. Efficiency. Innovation. Motivation. Results. But what do your employees need from you? If you’re thinking in practical terms—a steady paycheck, a quiet workspace, more training—you’re wrong. Well, at least you’re only ...


Broker Webinar: Creating a Customer for Life: How Do You Stay in Touch with Consumers after the Sale?

PCMS Consulting, a real estate business management services company, will be hosting a free broker webinar Thursday that will focus on how to become the go-to source of information that will encourage repeat business and referrals. ...


The NAR Power Broker Roundtable: Top Producers: How They Stay at the Top of Their Game

The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Jeff Barnett, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


Update, Create, Share: Easy Content Marketing for Real Estate

Content marketing is a marketing technique that uses relevant and valuable unique content to attract potential customers. By creating and sharing content that real estate consumers want access to – like first time buyer guides, market updates, and ‘how to’ videos – you give the consumer a reason to see ...


From Lead Capture to Client – Optimizing Your Open House

As open houses continue to play an integral role in the home-buying process, real estate professionals are doing themselves—and prospective buyers—a disservice if open houses aren’t part of their plan. However, as any real estate professional can attest, not every open house visitor converts to a sale, and it is ...


No Trust or Rapport? No Sale or Referrals.

Have you ever had a sale that didn’t close and you weren’t sure why? Chances are you lost the sale because you didn’t establish sufficient trust and rapport with your prospect. Once you have developed trust and rapport, you’ve actually got the ...


Is Data Scraping Taking Money from Brokers’ Pockets? Realtor.com’s Curt Beardsley Says, ‘Yes’

Data scraping and misuse of listing data that belongs to brokers are growing concerns. Many scrapers (or others who receive the data legitimately but use it in ways that violates its licenses) are actively reselling listing data for various uses not ...


Monday Morning Mobile: Understanding Mobile Behavior to Win Local

By now I think we can all agree on the following: The sheer size of the mobile demographic makes it one that requires our attention as businesses; the mobile consumer is substantially different from the desktop consumer; and the better we understand the mobile consumer the better we can convert ...


Realtor.com® First to Add School Search in Significant Update to Mobile App

Realtor.com®, a leader in online real estate operated by Move, Inc., has announced a substantial update to its realtor.com® mobile app for iOS and Android. In addition to being the first to allow home buyers to target listings based on schools and districts through its new school search ...


Realtor.com® Follows up on Nationwide Open House Weekend

In preparation for the beginning of the most trafficked months for open houses, realtor.com® has initiated systems for brokers and their agents to maximize their open house efforts. ...


The 8-Step LinkedIn Marketing Plan

Branding is something that we as professionals need to take very seriously on an individual level. It’s essential to develop a unique and personal “professional brand” that communicates the value you have to offer to prospective clients. This is where LinkedIn excels. It allows you to take control of the ...


People Buy from People

The salesman greeted me with a friendly smile as I approached the shiny SUV on the showroom floor. “That’s a pretty one, isn’t it?” he asked. ...


Is Your Leadership Hurting the Bottom Line?

What can business leaders and managers learn from watching the earnings of publicly traded companies? ...


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