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Coaching & Training Archive


The Real Estate Book Expands into New Territories

The Real Estate Book, one of the nation’s most established brands for marketing homes for sale, continues to expand into new areas. The advertising vehicle offers real estate agents the ability to market their listings through highly targeted local advertising plus wide out of market exposure via the Web. The ...


New Business Models Fuel Real Estate Recovery: Brokers Change Things up to Succeed in the New Normal

Real estate professionals who are succeeding in today’s recovering but still fragile market know that a different approach to doing business is critical for increasing revenue and turning a profit. From office space to compensation structures, today’s leading brokers have ...


Real Estate Lead Generation: Turning Online Visitors into Homebuyers

The Internet has transformed the way real estate professionals conduct business. It is now possible to use your website as a powerful lead generation system that can produce highly targeted prospects if worked correctly. ...


Nation’s Top Brokers Converge in New York City Tomorrow

Grabbing the opportunity to discuss heavy-hitting subject matter and share strategic business development ideas for the future of the real estate industry, top brokers and real estate executives from across the nation will meet in New York City tomorrow for ...


5 Ways You Might Be Losing Sales through Your Website

Although there are a lot of creative ways to make your website a lead-generation and lead-capturing machine, there are also some things you might be doing that could totally thwart your plan of attack. Certain website elements are imperative for any online success strategy, and without them, you could be ...


Look Out! Business Process Systems Are Everywhere You Look

Why don’t brokerages update their business process systems to create the exceptional real estate transactions consumers and agents are looking for? ...


Do Your Buyers Need Help with Their Credit Fitness?

Many homebuyers now and into the foreseeable future will face tight lending standards and the need to improve their credit score to get pre-qualified or pre-approved for mortgages. Be aware of the following steps your prospects can take for some ...


How to Train Cats and Salespeople

Which do you think would be harder to train, a cat or a salesperson? Seriously, which one would you pick? While it's true that cats have a well-deserved reputation for being independent, demanding and virtually impossible to train, the same ...


Brokers Focus on Photos to Sell Homes

(MCT)—Good pictures are crucial in marketing a home for sale. Just ask Clarissa and Mark Padilla, who were able to get a contract on their Sherman Oaks, Calif., condo unit in less than two weeks — and at a price ...


The ‘Moneyball’ Approach to Business Hiring

Great coaches take into consideration an athlete’s talent and heart when they’re building a team, but they consider group dynamics, too, says entrepreneur J. Allan McCarthy, an international scaling expert and author of Beyond Genius, Innovation & Luck: The ‘Rocket ...


Are You Relevant? How Brokers Can Keep Consumers

As real estate continues to recover, there is one essential question we must ask ourselves: How much does the consumer really need us? With the increasing popularity of web-based listing portals and virtual brokerage models, along with widespread access to ...


How to Thrive in Social Media Marketing

(eM+C)—Does your company take the lead on new social networks? For a lot of companies, new networks like Pinterest and Instagram seem unproven and risky. But companies who are able to get a jump on the biggest growing trends can outpace their competitors when it comes to reaching new customers ...


Succeeding as the Market Recovers: An Interview with Top 5 Members Michael Bjorkman and Nate Martinez

Regardless of where you’re located, the market has likely changed in the past several years. Luckily, it seems as though housing is now on the rebound. In the following interview, Michael Bjorkman of Keller Williams VIP Properties and Nate Martinez of RE/MAX Professionals talk about success strategies in a recovering ...


Would You Like Fries with That?

While you may not have recognized it, the last time you ordered from a fast food restaurant or went to the post office, there is a good chance you experienced some form of cross-selling or up selling. Cross-selling and up selling are well-established and highly effective marketing practices utilized by ...


Persistence and Hard Work Key Attributes to Success

We all wish success was born over night. But in order to grow your business, it takes persistence and hard work. Read on as Tony Geraci, broker/owner of CENTURY 21 Homestar tells us some of his biggest secrets to success. ...


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