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Coaching & Training Archive


How to Warm Up a Cold Prospect

Successful salespeople understand that making the sale has much more to do with developing trust and rapport than it does with issues of lowest price, highest quality or the largest company. Unfortunately, far too many salespeople unintentionally sabotage their chances ...


NAR Will Work Magic for You at the Annual Expo

As a broker, you work magic every day. You and I know that the way you successfully juggle your responsibilities may look like supernatural powers—but a lot of it is built on the solid foundation of your skills, education and knowledge, much of which NAR offers brokers like you 24/7. ...


Recruit, Ramp, Reward and Retain

Sometimes less is more. What I mean by that is that simple business principles, such as the Four R’s, may seem like simple concepts, but they can bring significant, far-reaching rewards when effectively implemented. ...


Change Can Ensure You Survive and Thrive in Today’s New Normal

Replacing bricks and mortar with virtual space is no longer a new concept. It’s a tactic born during the recent downturn because it simply made economic sense. But it’s a strategy today that is gaining favor for a variety of ...


Business Building: A Little Creativity on Social Media Can Go a Long Way

I’ve long believed in the power of social media to help people defy geographic and cultural boundaries to make lasting connections and build strong relationships. And this holds true whether social media is used for personal or professional reasons—or even a combination. ...


Top 5 in Real Estate Network® Spotlights: Redefining Service

To be on the top of your business game in real estate, you have to maintain productive. Melinda Estride of Long and Foster Real Estate, Inc, shares her top tips for productivity in the interview below. “I take care of my “to-dos” and calls every Monday from 8 a.m. to ...


Marketing Strategies: 7 Things You Need to Know to Double Your Income

Are you feeling confused in today's marketplace? ...


4 Ways to Market Better Via Facebook

(eM+C)—Facebook is the most popular social media platform, with 955 million active users. For this reason, many companies are trying to tap into the natural reserve of potential consumers the social media site has to offer. However, in order to reach this audience, marketers have to adopt particular strategies. Here ...


How Real Estate Leaders are Maximizing REALTOR Benefits® Partner Solutions

What do brokers think of the partner offerings in the National Association of REALTORS® (NAR’s) REALTOR Benefits® Program? We asked three REALTORS® from around the country to comment on the partners and products that are helping them succeed. ...


Participate in REALTOR® Spirit Day

The first-ever REALTOR® Spirit Day will be held on Friday, Nov. 9 during the 2012 REALTORS® Conference & Expo in Orlando. Bring your REALTOR® T-shirt or other apparel with the REALTOR® logo on it to wear that day and encourage your attending agents to do the same. New “Spirit Glo” ...


Family First? Achieving Success May Sometimes Mean Saying No

I am writing this article in an airport in West Virginia on my way home after speaking at a West Virginia Association of Realtors® event. I am right in the middle of what I call “convention season,” the months of September and October, during which time I will keynote over ...


Price, Value and Cost: the Complicated Components of a Home’s Worth

Proper research is essential for homebuyers. Not only should you be familiar with the steps in a real estate transaction, you should also know what your physical and financial needs are. ...


Building a Company with Honesty and Integrity

“We’re enduring a bit of a double whammy with not knowing if we’re in or out of a recession while heading into the election season,” says Mike Huff, Broker/Owner of Prudential Anderson Properties, when asked what today’s consumers are most concerned with.” I think people are nervous about the economy ...


Monday Morning Mobile: Who’s Smarter?

The smartphone market continues to reach milestones both here and abroad. As of March 2012, over 50 percent of all U.S. mobile subscribers now owned a smartphone, according to Nielsen. A new report published by HIS indicates that global smartphone adoption will reach 54 percent by the end of 2013; ...


Technology Enhances Winning Formula

When it comes to giving consumers what they want, a consumer-centric website and open lines of communication are undoubtedly at the top of any prospective buyer or seller’s list. Find out what Chuck and Chad Ochsner and Greg Smith, partners, RE/MAX Alliance are doing with their website to help create ...


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