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Coaching & Training Archive


Realtor.com® Follows up on Nationwide Open House Weekend

In preparation for the beginning of the most trafficked months for open houses, realtor.com® has initiated systems for brokers and their agents to maximize their open house efforts. ...


The 8-Step LinkedIn Marketing Plan

Branding is something that we as professionals need to take very seriously on an individual level. It’s essential to develop a unique and personal “professional brand” that communicates the value you have to offer to prospective clients. This is where LinkedIn excels. It allows you to take control of the ...


People Buy from People

The salesman greeted me with a friendly smile as I approached the shiny SUV on the showroom floor. “That’s a pretty one, isn’t it?” he asked. ...


Is Your Leadership Hurting the Bottom Line?

What can business leaders and managers learn from watching the earnings of publicly traded companies? ...


Pop-a-Note: Sparking a Connection, Forging Client Relationships

Marketing mavens have long been saying that when it comes to making personal connections with clients, you shouldn’t be reaching out solely from a business angle. ...


Creating a Simpler, Secure Workflow: Xerox Technology Supports Cloud Services, Custom Apps, BYOD and More

Xerox recently introduced ConnectKey™, a software system embedded in Xerox multifunction printers (MFPs) and a set of solutions that respond to an increasingly mobile workforce and the need for more advanced IT security across connected devices. ...


Beyond Referrals

Last month we discussed how changes in the corporate mobility industry may herald new business opportunities for brokerage-based relocation departments. Traditionally, relocation directors focused on buyer and seller referral revenue, but with fewer corporate transfers and increased renter populations, it ...


Avoid These Real Estate Advertising Slogans

In the season premier of “Mad Men,” Creative Director Peggy Olsen uses a technique learned from Don Draper to help form ad copy for a client. She writes a letter as if she is a consumer recommending the product to a ...


Why Social, Why Now?

Why is social marketing important to your business and agents? Imagine if every client you ever had was in a room – a room with not only you, but all of their friends. The truth is, this room exists, yet in the digital sense. When you connect with a current ...


Motivate Yourself to Success

I have learned that if I look at an idea, thought or phrase every day, there is a good chance I will internalize its essence and make it part of me. This is no great revelation, as evidenced by the market for motivational quotes in fancy frames found in offices ...


Short Sales Are More Important than Ever to Market’s Recovery

There’s been a lot of talk in Washington about budget balancing and government spending cuts following the fiscal cliff deal that lawmakers passed in January. Consumers might not realize there were several positive benefits concerning real estate—the extension of tax deductions for mortgage insurance premiums, home mortgage interest and certain ...


Product Branding, Service Branding and Personality Branding

We do it all in real estate! So let’s take a look at these three branding components and how they integrate into a branding strategy. ...


Monday Morning Mobile: Mobile Madness

The month of March is typically associated with March Madness, the term used to describe the NCAA College Basketball tournament. However, this year, March Madness not only applied to sporting events but to mobile as well; the technology wave that continues to explode at astronomic levels. ...


Maximizing Your Online Reputation – Part 2: Get Your Name Out There

Editor’s Note: This is the second of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this ...


Lost Sales Leads: 4 Common Problems and How to Correct Them

U.S. businesses spend billions of dollars generating sales leads only to lose more than 70 percent of them simply because they don’t make contact quickly enough, according to one study. ...


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