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BPOs: The Agent’s Role in the Valuation Process.
Time Management: Skills for Sales Success: Part Two.
Customer Relationship Building: Skills for Sales Success: Part Seven.
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
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Coaching & Training Archive


REBAC Report: A Global Opportunity

With annual sales of more than $82 billion, international buyers who are interested in purchasing properties in the U.S. provide a tremendous opportunity for brokers and agents looking to expand their business this year. And with the recent addition of more than 1 million international listings on REALTOR.com® and advanced ...


Sharing Information and Success: Educating Agents and Consumers with Lowe’s Program for REALTORS®

In the progressive real estate climate that we are currently in, staying on top of news and industry trends is crucial in order to secure new business and maintain success. With Lowe’s Program for REALTORS®, REALTORS® are empowered with the latest in real estate news, while also armed with a ...


Marketing Strategies: Do You Need to Be Lucky to Succeed?

While helping a client release her self-limiting beliefs, she brought up the old belief that she has to be lucky to succeed. ...


5 Leverage Points to Close More Sales

As the first quarter of 2012 draws to a close, you may be thinking to yourself, “Gosh, I gotta step this up! I am not on target for the goal that I set to improve my sales volume this year.” ...


How to Target Your Audience Like a Politician

(eM+C)—The political campaign season is in full swing and this year we'll see politicians make ample use of Facebook, Twitter, blogs, and display and text ads to drum up support. Unlike traditional mass media vehicles, communicating key issues to a diverse constituent base requires more customization than ever before. With ...


Turning Home Shoppers into Cash Buyers

We’ve all seen it before: An eager homebuyer is prequalified for mortgage financing, only to be turned down once credit and income issues are revealed during the origination process. That’s the problem with a typical prequalification. While the lender may ask about the borrower’s income and credit history, there may ...


Selling to the Four Temperament Styles

Have you ever wondered why you seem to hit it off right away with some customers, while with others it's more like oil and water? That's because we respond intuitively to the natural chemistry, or lack thereof, between temperament styles. ...


Real Estate Agents “Go Digital” to Reach Consumers

While consumers are rapidly moving to digital channels to find a home today, real estate agents—many of whom historically lagged moving to new marketing technologies—are catching up, reaching buyers and sellers through these new channels with more digitally based marketing tools than ever before, according to new data released by ...


I’m In Real Estate and I Love This Business!

Real estate is always changing; it is challenging and it is fun. Having the right attitude could be the difference between success and failure this year. We are often faced with opportunities to help people. They come to us as trusted advisors and the way we respond to even the ...


Marketing Strategies: Easy Ways to Turn a Scarcity Mindset into a Prosperity Mindset

What do you do when you notice a gap between where you are and where you want to be? If you’re like most people, you probably dwell on what isn’t happening. You might start saying things to yourself like: ...


Weekly Video Tip: Sidebar Content

The next time you’re about to shoot a video, thinking outside the box can give you a lot more bang for the buck. On network TV news, they’re called sidebars. In everyday life, they involve looking for stories within stories. For example, filming the picnic at the family reunion takes ...


What Are You Selling?

When I ask sales reps to boil down the entire "selling process" into a one word answer, I get a wide variety of interesting responses such as service, education, or consulting. Seldom do I get the answer that I'm expecting ...


How to Tell When Your Seller Means Business

Being in real estate has always required a certain level of hand-holding and diplomacy. Yet today, more than ever, those of us who work with sellers are putting our counseling skills to the test, due to consumer confidence that’s taken ...


100 REALTOR® Associations Are Making It Easy to Connect with REALTORS® on Facebook

Representing over 200,000 REALTORS®, REALTOR® Associations throughout the United States have stepped up their Facebook initiatives by making it simple for consumers to find, learn about and connect with their members through their own association pages on Facebook. ...


Let’s Shake on It

The handshake gesture has been used by many cultures over the years and is depicted in Greek carving dating from the 5th century BC. The handshake is traditionally used by people around the planet as a gesture of greeting, departure, ...