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Coaching & Training Archive


How to Avoid Productivity Zappers

Do you ever feel like there aren’t enough hours in the day to accomplish all that needs to be done? As a professional that is paid based on performance, there is nothing more important than staying focused on the ...


Marketing Madness: Are You an Email Sommelier?

(eM+C)—The job title "sommelier" is hot. A recent Los Angeles Times article described the latest incarnation of this role being fulfilled by companies that serve as "music sommeliers" — that is, they're interior designers of the aural kind. Similar to the traditional sommelier, whose job is to serve ...


Some Will, Some Won’t, So What!

I can think of no other profession that's as closely associated with the term rejection as a career in sales. You might say that rejection is as natural to a salesperson as trail dust is to a chuck wagon cook... ...


Media Maven: Innovative Agent Boosts Client Connections with Pop-a-Note

By now, the majority of real estate professionals have realized that social media is a language that should be spoken fluently—not just in certain niche groups or generations. But being involved in social media and excelling at it are two ...


Key to Success: Just Do It!

The mega brand Nike is known worldwide for its catchy slogan “Just Do It!” I think this is partly because so many of us want to feel like we relate to this phrase and it in some way speaks to us, but my experience as a speaker and trainer tells ...


Brokers Invest in Their Future at Real Estate CEO Exchange

Grabbing the opportunity to discuss heavy-hitting subject matter and share strategic business development ideas for the future of the real estate industry, top brokers and real estate executives from across the nation have quickly signed on to attend RISMedia’s Real ...


Broker Spotlights: Serving Consumers with Professionalism

With the market on the move, it’s often hard to tell what consumers are most concerned about. “These days, everyone has access to a lot of information, but market conditions can change so quickly that buyers demand instant and constant communication with their agent,” says Steve Spencer, a broker/owner with ...


6 Online Best Practices all REALTORS® Should Follow

We are living in a hyper-connected world. From blogs to Twitter, today’s consumers know that they have the power to choose how and when they consume content. ...


Monday Morning Mobile: Give the People What They Want

Mobile of course! It is what we want, when we want it, in the most direct way possible. ...


The NAR Power Broker Roundtable: The Rally for Real Estate: Protecting the American Dream

The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Rei Mesa, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


Marketing Strategies: 5 Steps to becoming a Success Magnet

What would it mean for you to manifest the success you desire and the success you deserve? The following “5 Steps to becoming a Success Magnet” will give you a formula to manifest the success you desire and the success ...


Tablets: The Future of (Digital) Advertising

(eM+C)—It's the attack of the tablet. Selling at an incredible rate since the launch of the iPad in 2010, tablets are rapidly changing digital advertising. In fact, we're about to experience a new golden age of advertising. It's content (and ...


Must-Know Tips for Navigating the Housing Market

“Studies on homeownership prove that it enhances our lives in many ways, and among them is how we plant deeper stakes within the communities we call home,” notes John L. Heithaus, CMO of MRIS. “Since navigating the housing market has ...


How Much Should You Spend for Online Branding?

Planning and implementing online branding for your real estate company is complicated. You need to do it right and within budget, but do you know how to determine your Internet marketing ROI? ...


The Age of Innocence: Getting Back to Life’s Unlimited Possibilities

Recently I attended a church service that celebrated a group of high school graduates that were moving on to college. During the celebration each student’s credentials were read and they were required to write an essay about what they wanted ...


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