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Coaching & Training Archive


A ‘Tweet and Greet’ Approach to Bettering Your Business

By now, I'm sure we can all agree that Facebook is an invaluable tool to help establish new business and further promote to your sphere of influence. However, REALTORS® can't simply use Facebook as their only solution to their social ...


Modern Marketing: Do You Have a Social Media Management Plan?

The National Association of Realtors®’ Field Guide to Quick Real Estate Statistics reports that approximately 90.5 percent of REALTORS® use social media in one way or another. As that percentage grows, the need for brokers to manage their online reputation is a priority. ...


Finding the Sweet Spot of Email Frequency

(eM+C)—It's all about the sale. That's what's running through the back of your mind when developing and executing an email marketing program. Don't be fooled, however. Continually flooding inboxes with promotions isn't the way to win new customers. It could even take a bad turn and alienate existing relationships. ...


Are You Settling for Mediocrity?

I go running on a regular basis in order to keep up my cardio, and my two sons, ages 5 and 3, will usually stretch with me beforehand and then, many times, run around the house until I get back. ...


Industry Insight: Tips for Selling in Today’s Luxury Real Estate Market

There are many encouraging signs that point to a luxury real estate market that is making steady strides toward recovery. Nationwide, we are seeing a trend where inventories are lowering, listings are turning over quicker and more buyers are opting to pay cash. These positive signs make the luxury market ...


Morning Mobile: Same Internet, New Device

Many of the recent Morning Mobile posts have focused on topics related to mobile web. Not only how fast mobile web adoption is growing as well as how much money mobile web is generating as a commerce tool. What the mobile industry as a whole has accomplished since 2007, just ...


E&O War Stories: Loyalty and Honesty Go Hand-in-Hand

Victor O. Schinnerer's "War Stories" are actual claims from company files with the names and some details changed for confidentiality. Here, read about a foreign buyer who sued his agent after his legal residency status resulted in his mortgage company canceling his contract. ...


Niche Marketing for Real Estate Agents: Finding Your Target Audience

Angel is a barber. He works with three other barbers in a local shop. They’re all very good at their job, but folks line up for Angel. He’s got a cadre of dedicated fans who wait longer, passing up the other trio of highly competent barbers just so they can ...


Marketing Messaging: 7 Ways to Maximize the New Facebook Timeline

Like it or not, you may have noticed that your Facebook profile has been replaced with the new timeline layout. While it takes time to adapt to change, it’s important to remember that with change comes opportunity to brand your business, generate leads and also engage people on a whole ...


RREIN Broker Spotlights: Leading the Way in New York

With an ever changing marketplace, successful real estate agents know they need to adapt swiftly, or risk getting left behind. In the following interview, RISMedia’s Barbara Pronin interviews Jim Long and Ken Raymond of Coldwell Banker Prime Properties about keeping up with the market, differentiating their company from the competition, ...


SMART Goals Keep You Focused

It’s been said that people who don’t have written goals end up working for people who do. The human mind is, in many ways, very similar to the software in your computer in that it requires detailed programming to make ...


Poke, Buzz, Tweet…but Don’t Forget to Meet!

In my humble opinion, social media is a beautiful vehicle for staying front of mind with consumers and keeping in touch with the people you care about. The problem is, so many agents think they can stop prospecting because social ...


Business Building: Don’t Be Confused by Conflicting Reports—Focus on the Consensus

Housing headlines have led to a lot of head scratching over the past several months. Are prices going up or not? Are sales increasing or not? Has the market reached the bottom or not? ...


Broker Best Practices: Shaping the Future of Real Estate

Not all business models are built the same. John Gall, the president of Nextage Property Solutions, built a unique model in which agents share in each other’s success, therefore providing themselves a more stable income stream. Read on as RISMedia’s ...


Home Price Update: Pace of Decline Moderates

Data through March 2012, released today by S&P Indices for its S&P/Case-Shiller Home Price Indices, the leading measure of U.S. home prices, showed that all three headline composites ended the first quarter of 2012 at new post-crisis lows. The national composite fell by 2.0 percent in the first quarter of ...


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