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Coaching & Training Archive


Monday Morning Mobile: Small Businesses Still Haven’t ‘GoMo’ed’

How important is mobile? Important enough that it is literally changing the world daily; the way we interact, communicate, get our news and complete daily tasks such as banking or looking for a home. ...


Recharge Your Leadership Mojo: 8 Ways to Reignite Your Passion

It’s been a grueling five years. On the global stage we’ve seen bailouts, rampant unemployment, sluggish consumer confidence, declining home values, and rising prices. For those still lucky enough to be employed, all this doom and gloom has manifested as ...


IBM Survey Reveals Marketers Face Tech Dilemma in Reaching the Connected Consumer

IBM's new survey of the marketing industry finds that chief marketing officers (CMO) and chief information officers (CIO) must join forces in order to connect with today's consumer across new channels including mobile devices and social networks. Fully 60 percent ...


RREIN Broker Spotlights: The New Age of Real Estate

What are consumers most concerned with today? “There is still a lot of fear and uncertainty in the marketplace. That’s why it’s crucial that every consumer has the best information on which to base a buy or sell decision,” says ...


Agents: When Was Your Last Awkward Conversation?

It has been said that 80 percent of the problems and drama in our lives come from 20 percent of the people in our life. It has also been said that 80 percent of our results come from 20 percent ...


A 3-Step Mobile Marketing Strategy, Inspired by a Dentist

NAR PULSE—More and more consumers are using mobile devices to access the web, so having a strong mobile marketing strategy is a must for today’s agents. To help, REALTOR.com® is sharing 3 ways to build a powerful mobile marketing strategy, inspired by a dentist using text messages to stay in ...


4 Tips to Protect Your Brand’s Online Reputation

(eM+C)—Have you Googled your brand lately? Did you like the results you saw? Having negative search results appear in the top 10 results of Google can be very disconcerting for a brand. It affects the sales funnel from initial organic click to sale. There are two main phases of online ...


Six Powerful Prospecting Tips

Why is it that some sales reps consistently earn a six-figure annual income while other reps, putting in the same hours, selling the same products and trained by the same sales manager struggle each month financially to make ends meet? ...


Auctions: Selling on the Fast Track

As if real estate needed more hurdles, a tough credit market has made a monster of the already lengthy and sometimes nerve wracking financing subject. On a good day, the process can delay or derail a deal, to the agony of the seller, the buyer and their agents. ...


3 Effective Time-Management Tips

Time management is a struggle the majority of people face. As a real estate professional, you juggle multiple tasks, phone calls, emails and other to-do's on a daily basis. Making the most of your time and avoiding time-wasting activities is ...


Why Do Brokerages Avoid Proactive Change?

As we start to feel a little optimistic about things in 2012, we have some very serious issues to address in order to deliver the improved experience our agents and consumers expect: ...


Online Collaboration: The Next Step in Savvy Real Estate Technology

Real estate professionals today know that making smart use of technology is critical to their business today. Very early on, the real estate industry had felt the tremors of "disruption" by the Internet, and since then, no real estate professional has been able to be extremely successful without a deep ...


Advertising in Newspapers…Can It Still Work?

Anyone in the real estate profession in the earlier years of this century knew the importance of advertising constantly. That is, constantly in local newspapers and other print materials. Each week loan officers and real estate agents would struggle to ...


Growing through a Fresh Approach

Is your company growing? In the following interview, RISMedia’s Nick Caruso talks to Jeff Owens, president of Better Homes and Gardens® Real Estate Big Hill, about the top three elements behind his company’s successful growth. ...


Trust: Real Estate’s New Currency – Part 2

As I mentioned in last month’s column, restoring our credibility with today’s wary consumers requires building a relationship based on unshakeable trust. Trust has become our most significant form of currency in the new normal of today’s real estate market. ...


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