Welcome!




Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
Expand your education through NAR's REALTOR® University: A Consumer Advocate Approach to Mortgages: Course 2.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
At Home with Diversity.

Coaching & Training Archive


Auctions: Selling on the Fast Track

As if real estate needed more hurdles, a tough credit market has made a monster of the already lengthy and sometimes nerve wracking financing subject. On a good day, the process can delay or derail a deal, to the agony of the seller, the buyer and their agents. ...


3 Effective Time-Management Tips

Time management is a struggle the majority of people face. As a real estate professional, you juggle multiple tasks, phone calls, emails and other to-do's on a daily basis. Making the most of your time and avoiding time-wasting activities is ...


Why Do Brokerages Avoid Proactive Change?

As we start to feel a little optimistic about things in 2012, we have some very serious issues to address in order to deliver the improved experience our agents and consumers expect: ...


Online Collaboration: The Next Step in Savvy Real Estate Technology

Real estate professionals today know that making smart use of technology is critical to their business today. Very early on, the real estate industry had felt the tremors of "disruption" by the Internet, and since then, no real estate professional has been able to be extremely successful without a deep ...


Advertising in Newspapers…Can It Still Work?

Anyone in the real estate profession in the earlier years of this century knew the importance of advertising constantly. That is, constantly in local newspapers and other print materials. Each week loan officers and real estate agents would struggle to ...


Growing through a Fresh Approach

Is your company growing? In the following interview, RISMedia’s Nick Caruso talks to Jeff Owens, president of Better Homes and Gardens® Real Estate Big Hill, about the top three elements behind his company’s successful growth. ...


Trust: Real Estate’s New Currency – Part 2

As I mentioned in last month’s column, restoring our credibility with today’s wary consumers requires building a relationship based on unshakeable trust. Trust has become our most significant form of currency in the new normal of today’s real estate market. ...


The NAR Power Broker Roundtable: Information Overload? Harnessing the Power of Relevant Content

The Power Broker Roundtable is brought to you by the National Association of Realtors® and Rei Mesa, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


Company Spotlight: Stay in Touch with Clients Today, Build Referral Business Tomorrow

As the day-to-day demands of real estate professionals continue to increase, staying in touch with clients—past and present—often gets put on the back burner. Marketing to your sphere of influence is not only a critical component to being successful, it also enables real estate professionals to generate referral business, which ...


Does Social Media Actually Work?

Be honest with me and yourself – have you ever been asked this question or have you ever asked yourself this question in some form or another? I bet that you have. We could probably agree that different people would have ...


The Art of Starting Over: How 7 Simple Words Can Save a Business Conversation Gone Wrong

Has this ever happened to you? You’re talking to a client, or perhaps your boss, and you realize the conversation has gotten off on absolutely the wrong foot. You may have learned new and unexpected information from the other person that renders everything you’ve said irrelevant. You may have walked ...


A ‘Tweet and Greet’ Approach to Bettering Your Business

By now, I'm sure we can all agree that Facebook is an invaluable tool to help establish new business and further promote to your sphere of influence. However, REALTORS® can't simply use Facebook as their only solution to their social ...


Modern Marketing: Do You Have a Social Media Management Plan?

The National Association of Realtors®’ Field Guide to Quick Real Estate Statistics reports that approximately 90.5 percent of REALTORS® use social media in one way or another. As that percentage grows, the need for brokers to manage their online reputation is a priority. ...


Finding the Sweet Spot of Email Frequency

(eM+C)—It's all about the sale. That's what's running through the back of your mind when developing and executing an email marketing program. Don't be fooled, however. Continually flooding inboxes with promotions isn't the way to win new customers. It could even take a bad turn and alienate existing relationships. ...


Are You Settling for Mediocrity?

I go running on a regular basis in order to keep up my cardio, and my two sons, ages 5 and 3, will usually stretch with me beforehand and then, many times, run around the house until I get back. Like ...


Our Latest News >>