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At Home with Diversity.
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Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
BPOs: The Agent’s Role in the Valuation Process.

Coaching & Training Archive


Simple Steps to Your Best 2012 Business Plan, Part 3

Real estate agents are people, too. You have personal lives. You have emotional ups and downs in addition to financial ups and downs. The following simple steps ensure that your 2012 Business Plan works for your business and your life. In case you missed them, catch up on Part ...


Video Titling for Search Results

Producing the world’s best video doesn’t mean a whole lot if people aren’t watching. Granted, if you’re incredibly talented and lucky, you may come up with something so irresistible it spreads virally by social media, sharing, and word of mouth. If not, something called key words are probably your best ...


RREIN Broker Spotlight: Information Powered

Below, RISMedia Columnist Barbara Pronin interviews Doug Nelson of HJN Team Real Estate in South Dakota about what makes their firm stand out, how they keep up with technology, and what it takes to succeed in today’s market. ...


Simple Steps to Your Best 2012 Business Plan, Part 2

Real estate agents are people, too. You have personal lives. You have emotional ups and downs in addition to financial ups and downs. The following steps, continued from part 1, ensure that your 2012 Business Plan works for your business and your life. ...


Cool Heads Always Prevail: How to Filter out Noise from Substance and Come out a Winner after a Trade Show

Sound, lights, action! The show is on and you’re out to get the best bang for your buck. After all, you’ve dedicated considerable resources for travel, lodging and other expenses to attend one of the most important industry conferences of ...


How to Start Optimizing Your Website Today

(eM+C)—You think you have a great website, but do you? If you're not testing and targeting, you're likely not making the most of your online presence. Research shows that many companies still aren't testing, and as a result are losing ground to competitors who are. ...


What Are You Doing to Create Consumer Confidence and Stay Relevant?

Consumer confidence in our industry has plummeted and brokerages of all sizes are having a hard time maintaining their relevance. We need help, and we need it now. So what can the real estate industry learn from Apple and Steve ...


Simple Steps to Your Best 2012 Business Plan, Part 1

Real estate agents are people, too. You have personal lives. You have emotional ups and downs in addition to financial ups and downs. Following my system of 16 steps, the first five of which are outlined in Part 1, will ensure that your 2012 business plan works for your business ...


Company Spotlight: How Goomzee’s Mobile Tech Platform Is Generating Interest among Today’s Buyers

In today’s competitive real estate market, it’s more important than ever for real estate professionals to think outside the box when it comes to connecting with potential buyers. The days of sticking a simple For Sale sign in the front yard are long gone, as today’s buyers are looking for ...


Maximizing Digital Marketing Dollars

(eM+C)—A major issue that’s top of mind right now for a lot of marketing professionals is how to predict their budget for 2012. Determining what technology will be affordable is challenging. According to a recent study by Digital Asset Management News, 68 percent of marketers say that up to 30 ...


The Four Cornerstones of Superior Customer Service

The heart of any company can be found beating inside the walls of its customer service department. Providing superior customer service after the sale is a smart business decision that pays long-term dividends. All the money a company spends ...


Real Estate Marketing Summit Goes Worldwide

This week, the Real Estate Marketing Summit is returning to the exemplary location of the Hotel del Coronado in San Diego, Calif., where hundreds of participants have registered to arrive on Wednesday, December 14th, 2011. Thousands, throughout the world, however, have now been provided with the rare opportunity to attend ...


The 5 Rules of QR Codes

When used correctly, QR, or Quick Response codes, are exactly that—instant, direct and an extremely efficient means of delivering content to a potential consumer. QR codes definitely have the “cool” factor. Unfortunately, for many companies, the use of QR codes ...


Study Examines Impact of Social Networks on Strategic Default

Unemployment and other factors have caused many homeowners to involuntarily default on their mortgages. At the same time, falling home prices, the possibility of being underwater for many years and advice from certain influencers, or “mavens,” may have encouraged others to simply stop paying, with deleterious consequences in some markets, ...


Attention Agents: Differentiate Yourself with ABR®

According to data from the 2010 NAR Member Profile, the median income of REALTORS® with at least one designation was nearly $22,000 more than the income of those with no designation. And in a market where differentiation is key, many agents are earning the prestigious Accredited Buyer’s Representative (ABR®) designation ...