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Coaching & Training Archive


Broker Best Practices: Growth through Education and Premier Service

Have you ever wondered how today’s top brokers are marketing these days? “Having a mobile-compatible site is essential, as more than 60 percent of our leads come from our mobile website,” says Matt Rand of Better Homes and Gardens Real Estate Rand Realty. Read on as RISMedia’s John Voket interviews ...


The NAR Power Broker Roundtable: Re-evaluating Operational Expenses: Is This the Time to Reinvest—and Where?

The Power Broker Roundtable is brought to you by the National Association of REALTORS® and Rei Mesa, NAR’s Special Liaison for Large Firm Relations. Watch for this column each month, where we address broker issues, concerns and milestones. ...


SMART Goals Keep You Focused

It's been said that people who don't have written goals end up working for people who do. The human mind is in many ways very similar to the software in your computer, in that it requires detailed programming to make ...


Closing Gifts Made Easy with Lowe’s Program for REALTORS®

Given today’s unsteady economic climate, consumers everywhere are aiming to cut corners and budget themselves more than ever before. The same goes for when it comes to buying and selling a home in the current housing market. But thanks to a partnership between Lowe’s and the National Association of REALTORS® ...


The ‘Grow or Die’ Lie: Why Everything You Think You Know about Business Growth Is Wrong

All growth is good. Bigger is better. All businesses must either “grow or die.” If you’re a small business owner, you might have been nodding along as you read those business mantras, agreeing wholeheartedly with each one. After all, it’s ...


How One Nugget Can Create a Lot More Business for You

It is not uncommon that I tell an audience that they can have the greatest strategies in the world but if they don’t understand what makes them tick they are still never going to function at their peak performance. While ...


7 Ways to Convert More Internet Leads

You spend a lot of time and effort on your social media campaign, your blog posts and your tweets. You invest a lot of money in sites that promise good leads. And yet, the conversion rates on the leads you ...


5 Ways to Stand Out from the Crowd

There are unique differences between the average and the exceptional. Today’s consumer has more choices and more options, as well as access to more information than ever before. The simple question today is: “What are YOU doing to STAND OUT?” ...


Body Language: The Truth about Lying

Some people can't tell a lie, others can't tell the truth and unfortunately, most people can't tell the difference. Can you tell when someone is pulling the wool over your eyes? Whether you're an attorney selecting a jury, a manager ...


The Rise of the New First Time Homebuyer

As posted on Better Homes and Gardens Real Estate Blog ...


Marketing Strategies: The Biggest Mistake Agents Make and How You Can Avoid It

One of the biggest mistakes an agent can make is restricting the flow of energy to their business with the following mindset: “The economy is so slow and I don't even know where my next sale is coming from.” ...


New Sites Build Brand Awareness and Create Relevant Marketing

Leveraging social media websites beyond Twitter, Facebook and LinkedIn is one way for a small business to further grow customer lists, increase website traffic and build brand awareness. ...


Are Your Presentations iPad Friendly? Why REALTORS Are Embracing Tablet Technology

With over 55 million units sold through the end of 2011, Apple’s iPad has quickly become one of the most successful consumer products in history. With its vast array of features, outstanding resolution and extreme portability, it’s not surprising that ...


Advanced Training and Its Value in Today’s Challenging Market

In a market where clients are more informed than ever before, today’s agents are expected to have the answers to any questions their buyer or seller may have—and quick. And while brokers are traditionally tasked with educating agents to meet the needs of clients, some are looking for additional resources ...


Leadership Lessons: Principles of Persuasion

Whether you are conducting a one-on-one interview, motivating your sales team or delivering a keynote address, your success as a leader is defined by your ability to persuade with clarity and passion. In fact, you might say that ...


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