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Coaching & Training Archive


Spotlight on Mobile: Leading to Tablets

Last week I had the opportunity to attend one of my favorite real estate events of the year; the Leading Real Estate (LeadingRE) Companies of the World Annual Conference. What makes this event different from others in my opinion is the level of engagement by the broker/owner or main decision ...


Google’s Top Four Search Engine Changes: Why Every Real Estate Agent Should Care

In 2012, online real estate marketing promises to be more challenging than ever before for real estate agents and brokers. This is largely due to the sheer number of competitors that have been, or are finally ...


Facebook’s Timeline for Brands: A Facebook Performance Opportunity

(eM+C)—Facebook recently announced the launch of Facebook Timeline for Brands, or new profile pages for brands on the social networking site. New features of brand pages include the following: ...


Product Showcase: Showing Suite Gives Real Estate Pros Tools to Work Smarter, Faster in Today’s Challenging Market

“Anyone who puts their home on the market today is serious about selling,” says Matt Cockerham. “They want to know what buyers are thinking and they want to know that I’m working to get them this information.” ...


Email Marketing: 3 Things to March Away with from the Madness

(eM+C)—With the NCAA tournament winding down and the Final Four set, I'm basking in what was a great field of teams all vying for the same thing — a championship. ...


Industry Insight: The Agent of the Future

Fierce competition within the current real estate market has proven that building a brand is an ongoing investment of time and energy. Strategic thinking and progressive ideas are just a few of the top qualities an agent of the future will possess. They are also the driving forces behind a ...


Prepping Your Agents for the Future of Real Estate

What is your key to staying profitable? For Kevin K. Kirkpatrick, President of Prudential Indiana Realty Group, the most important thing is keeping overhead down and working hard. For more of Kirkpatrick’s valuable industry insight, read the following interview, where he dishes out tech and social media tips with RISMedia’s ...


RREIN Broker Spotlights: A Reputation for Quality

Ken Crowley, the broker/owner of RE/MAX Realty Group, certainly knows how to build long-lasting relationships; his company recently celebrated their 25th anniversary. Read on as he chats with RISMedia’s Executive Editor, Maria Patterson, about building and sustaining relationships with clients, providing consumers with the information they need in the current ...


How Will the JOBS Act Affect Small Business?

The U.S. Senate passed the Jumpstart Our Business Startups Act (JOBS Act) on Thursday, ushering in a new era of investment regulation. Some are even calling the JOBS Act a small-business investment bill. In some ways it is, as many of the ...


Top 5 Network Spotlight: Using Technology to Maximum Advantage

Have you ever wondered how today’s top agents are utilizing technology? Wonder how social media can affect your marketing? Read on as RISMedia’s Lesley Geary interviews Fran Reali of Better Homes and Gardens Real Estate about using technology to maximize ...


RREIN Broker Spotlight: Turning a Vision into Reality

J. Rockcliff REALTORS® was recently named the No. 1 real estate company in the East Bay by the San Francisco Business Times. In the following interview. RISMedia’s Barbara Pronin chats with Jeff Sposito, the company’s president, about retaining top agents, ...


Harness the Power of Your Customers’ Testimonials

Do you routinely use customer testimonials to enhance your sales presentations and strengthen your marketing material? When it comes to effective marketing and business development, a glowing endorsement from a client is the gold standard. Using testimonials is a great ...


Content + Delivery = Power: How to Succeed in an Information-Driven Market

No matter what business you’re in, the role of information in influencing consumer decisions is nothing short of a major paradigm shift. But while we can all agree that providing consumers with relevant content is essential, not everyone may realize ...


Time Management: Are You Losing Money?

The person who coined the phrase "time is money," must have been a sales rep paid on commission. In the selling profession, the old cliché rings true; if you are not talking to a prospect or customer, you're unemployed! How ...


5 Ways to Increase Open House Traffic

A record-breaking, mild winter has kick-started the real estate market much earlier this year than the usual spring start. Mild temperatures are encouraging buyers to begin their search now, and smart sellers are taking advantage of this by pricing their homes accurately and using effective marketing tools. Here are a ...


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