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Coaching & Training Archive


Maximizing Digital Marketing Dollars

(eM+C)—A major issue that’s top of mind right now for a lot of marketing professionals is how to predict their budget for 2012. Determining what technology will be affordable is challenging. According to a recent study by Digital Asset Management News, 68 percent of marketers say that up to 30 ...


The Four Cornerstones of Superior Customer Service

The heart of any company can be found beating inside the walls of its customer service department. Providing superior customer service after the sale is a smart business decision that pays long-term dividends. All the money a company spends ...


Real Estate Marketing Summit Goes Worldwide

This week, the Real Estate Marketing Summit is returning to the exemplary location of the Hotel del Coronado in San Diego, Calif., where hundreds of participants have registered to arrive on Wednesday, December 14th, 2011. Thousands, throughout the world, however, have now been provided with the rare opportunity to attend ...


The 5 Rules of QR Codes

When used correctly, QR, or Quick Response codes, are exactly that—instant, direct and an extremely efficient means of delivering content to a potential consumer. QR codes definitely have the “cool” factor. Unfortunately, for many companies, the use of QR codes ...


Study Examines Impact of Social Networks on Strategic Default

Unemployment and other factors have caused many homeowners to involuntarily default on their mortgages. At the same time, falling home prices, the possibility of being underwater for many years and advice from certain influencers, or “mavens,” may have encouraged others to simply stop paying, with deleterious consequences in some markets, ...


Attention Agents: Differentiate Yourself with ABR®

According to data from the 2010 NAR Member Profile, the median income of REALTORS® with at least one designation was nearly $22,000 more than the income of those with no designation. And in a market where differentiation is key, many agents are earning the prestigious Accredited Buyer’s Representative (ABR®) designation ...


Extreme Online Marketing for Realtors – Real Estate Marketing Summit Just 7 Days Away

Real Estate Marketing Summit 2011 (REMS) is in the process of making the final preparations for this year’s event, being held Dec. 14-15 at the Hotel del Coronado in San Diego. Highly successful in its inaugural year, REMS 2010 was highly successful and this year is anticipated to be even ...


RREIN Broker Strategies: Helping Buyers Seek and Secure Financing in a Challenging Lending Environment

As the housing market inches its way back toward recovery, increasingly tightening lending standards are preventing many potential buyers from securing the financing necessary to make a home purchase. Although lending has become the latest industry challenge, brokers across the country are taking action and stepping up to educate consumers ...


Real Estate Marketing Technology of the Future in Focus at REMS 2011 Next Week

Real estate brokers and teams alike will gather next week to learn and take away immediately actionable items at this year’s Real Estate Marketing Summit 2011 being held Dec. 14-15 at the historic Hotel del Coronado in San Diego. ...


Marketing Messaging: Are You Positioned to Seize the Opportunity?

A few weeks back, Jerry Richardson, owner of the Carolina Panthers of the NFL, showed up at the parking lot where we were tailgating before the game. A group quickly formed around him to talk and get autographs. I looked ...


Develop the Habit of Going the Extra Mile

There are only two ways to beat the competition; lower your price or increase the quality and quantity of service you provide to your customers. One of the biggest reasons most salespeople fail to succeed is because they view customer ...


Monday Morning Mobile: ‘Tis the Season to Be Mobile

This year’s holiday season is primed to be the most mobile yet and this is a trend that is sure to continue for years to come. As tradition has it, the Monday after Thanksgiving is normally referred to as ‘Cyber ...


Exploring a Well-Rounded Marketing Approach: The Personal Marketing Company

Thinking outside the box, tailoring your marketing materials to the audience you’re trying to reach and staying away from a cookie-cutter approach are just a few of the ways Associate Broker Bob Blauers with RE/MAX Hometown Choice is working to stay ahead of his competition. ...


Marketing Strategies: How to Be at the Top of Your Game

Think about the meaning of the phrase, “at the top of your game.” What does it mean to you? Does it bring up images of success? Can you picture yourself in the future being successful and maintaining a balanced life? ...


4 Tips for Marketing your iPhone or iPad App

(eM+C)—In the early days of Apple’s iOS App Store, dozens of developers experienced a gold rush of success as iPhone users raced to download new releases from a small catalog of only a few hundred apps. Some of the best-selling apps even made a few developers into millionaires within mere ...


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