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Coaching & Training Archive


Don’t Let Focusing on Lead Generation Torpedo Your Branding, Part 2

(eM+C)—While the tough global economy has served to torpedo branding efforts at many organizations, the sometimes sticky relationship between sales teams and marketers can also torpedo a company’s lead generation efforts. If you still need more ammo to achieve your ...


Monday Morning Mobile: CBS Chooses Text Over QR

Just recently we discussed how SMS/text messaging was the old faithful of the mobile industry. While there is so much hype surrounding QR and apps (for good reason), one shouldn’t overlook the benefits that an SMS campaign can bring to the table. Perhaps CBS read that article because they have ...


5 Tips for Extending Your SEM Dollars in Uncertain Financial Times

(eM+C)—With the U.S. credit rating downgrade and the ensuing global market fluctuation, it’s a murky time for money. While this uncertainty will reverberate through some companies’ online marketing budgets, there are strategic actions you can take to maintain a valuable and efficient search engine marketing program—all while spending less. Here ...


Secrets to a Powerful Web Strategy

A key to developing an effective marketing strategy is hearing first-hand what successful REALTORS® are doing to close more business from the Web. I recently spoke with real estate broker Shane White (www.ShaneTWhiteTeam.com) about how he has gone ...


Marketing Strategies: Powerful Steps to Increase Your Income Now

If you find yourself wanting to be more proactive or have trouble taking action, then following these steps will give you the boost you’re looking for. ...


Keeping Contracts on the Right Track

Most professionals in the real estate industry accept that recovery will continue to be up and down from month to month—sometimes even day to day. You understand that prices and sales will likely be skipping along the bottom for the next year or two before housing is back on a ...


4 Tips for Marketing your iPhone or iPad App

(eM+C)—In the early days of Apple’s iOS App Store, dozens of developers experienced a gold rush of success as iPhone users raced to download new releases from a small catalog of only a few hundred apps. Some of the best-selling apps even made a few developers into millionaires within mere ...


Company Profile: Moving Customer Service in the Right Direction

Mortgage lenders across the country have faced unprecedented challenges in recent years. From helping homeowners avoid foreclosure to showing buyers some of the best bargains in decades, lenders have sought to keep customer service levels high through it all. At ...


The Magic of Positive Thinking

Yes, there is magic in positive thinking! In aviation, the word attitude means the angle at which the plane meets the wind, whether the wings are level with the horizon, and whether it is climbing or descending. The pilot who ...


The Character-Driven Company: 5 Simple Rules

It’s certainly a tense time in business. The uncertain economy has many business leaders constantly poring over the financials, crunching the budget, and nixing every possible unnecessary expense. Unfortunately, says Dave Anderson, financial problems aren’t the only ones your company ...


Social Entertainment: The New Marketing Frontier on Facebook

(EMC)—Companies are now spending billions of dollars annually on social media to create brand awareness and lead generation. A significant percentage of this money will be spent on Facebook, with the goal of increasing a brand’s fan base through either Facebook page applications or Facebook ads. The number of Facebook ...


Power-Up Your Likeability Button

Hopefully, by now we all can agree that social media has given consumers the most powerful voice they have ever had. And it’s universally accepted that word of mouth has always been considered the very best form of advertising. ...


The New Real Estate Media – It’s You

The media world has changed in a very fundamental way in the past five years. In the old paradigm, the gatekeepers held the keys to the kingdom. Publishers and editors in print, program directors in radio, and producers on television ...


VScreen Provides Turnkey Video Solutions

Real estate professionals invest a lot of time, effort and money into marketing themselves, “but when it comes to video, it’s not all about you,” says Stephen Schweickart, co-founder and CEO of VScreen, an Internet video services provider within the real estate industry. In fact, the numbers paint a pretty ...


7 Ways to Rethink Your Approach to the Daily Grind

In a perfect world, “work” and “home” would balance out neatly. We’d work from 8 to 5 each day, take an hour-long lunch, and then come home and spend uninterrupted time with our families. But for those of us here ...