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The Wonder of Widgets: Keep Buyers and Sellers Coming Back to Your Site

When you visit Homes.com, there are a myriad number of ways the site can help you and your real estate company grow, be it the informative articles, helpful blogs or thought-provoking webinars. ...


Why ‘Local’ Is Back: LeadingRE – The Global Behind Local

Look around, and the rising consumer preference for “local” is apparent in just about every market segment. Diners flock to pedestrian areas with home-grown restaurant options, seeking a unique flavor not offered in a chain restaurant. Millennials gravitate toward craft beers from ...


5 Ways to Improve Social Media Productivity

(MCT)—Technology consultant Rebekah Lundberg talked to the Dallas Morning News about five tools to increase social media productivity. Lundberg is the U.S. marketing manager for global digital marketing and technology firm Valtech. ...


Home Warranties Lead to Faster Sales, Higher Sales Prices

According to a recent home sales study conducted by American Home Shield, the nation’s leading provider of home warranties, homes sold with one of the company’s home protection plans spend an average of almost 11 fewer days on the market and sell at a sales price that is an average ...


The Great Debate

The success of the open house remains part of the “great debate” among real estate professionals, but do they work? From my perspective, with more than 10 years of real estate experience as an agent and now a director of learning for ...


iPad Video 101: Using Your iPad as an All-in-One Solution

Real estate professionals are missing a golden opportunity by not making use of the video possibilities on their iPads, according to licensed real estate broker Michael Krisa, a freelance Internet marketing consultant. He praised the importance of using iPads to ...


Don’t Count Out the Baby Boomers

Baby Boomers fueled an unprecedented housing expansion that created the American suburbs as we know them. ...


Ask the Expert: How Can You Prepare Clients for Home Inspection?

Today's “Ask the Expert” column features Jay Gregg, the Director of Marketing with Pillar To Post. ...


Achieving Success: Act Now!

“My dreams are worthless, my plans are dust, my goals are impossible. All are of no value unless they are followed by action. I will act now.” Og Mandino, “The Greatest Salesman in the World.” ...


Keeping Up with Technology

Technology can be over-whelming. Staying on top of the latest tools to benefit you, your agents and your clients is a never-ending challenge. Sometimes an innovation brings real benefit, while other times the latest and greatest turns out to be just another ...


REALTORS® Federal Credit Union Helps REALTORS® Manage Business and Grow

Whether running a sole proprietorship, small business, partnership or corporation, members of the National Association of REALTORS® (NAR) are managing and growing their businesses with the help of the REALTORS® Federal Credit Union, a Division of Northwest Federal Credit Union. As a not-for-profit cooperative financial institution, owned and operated by ...


Ask the Expert: How Can Agents and Builders Educate Buyers Together?

Today's “Ask the Expert” column features Andrew Leff, National Builder and Renovation Executive with Bank of America. ...


Building Momentum in an Active Market

In the following interview, Michael Davar, Regional Manager of OC & IE with Realty ONE Group in Irvine, Calif., gives us the inside scoop on fully utilizing an active market. ...


Three Unconventional Advertising Strategies for Real Estate Professionals

The best way to grow your business is with a consistent marketing strategy that includes both online and offline tactics. Just because you started blogging or using Facebook doesn’t mean you should forget about door knocking and walking your farm. Chances are ...


Smart Times Ahead

Recent reports forecast that smart home automation will turn into a $19 trillion industry in the ensuing years, led by Google’s recent $3.2 billion investment of Nest Labs, creators of smart thermostats and smoke detectors (Los Angeles Times). ...


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