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Coaching & Training Archive


Ask the Expert: Why Should You Prepare Your Clients for Homeownership?

Today's “Ask the Expert” column features Matt Vernon, Home Loans Sales Executive for Bank of America. ...


How to Talk to Your Sellers about a Price Adjustment

When you met with your sellers during the listing appointment, you agreed on a listing price for the home, feeling that it was priced competitively with the neighborhood. However, after a few months on the market, the home isn’t selling and interest ...


A Collaborative Approach to Continued Growth: ERA Key Realty Services

ERA Key Realty Services is a family company—“and proud of it,” says company president Bruce Taylor. “And by family company, we mean our extended family—all our agents, our staff and the communities we serve.” The 13-office firm, led by Taylor, his wife, Cheryl, his son, Jeff, and his partners, Mike ...


The ABCs of Lead Management

Most agents tell me that their most urgent business concern is the need for more leads. With all the incredible lead generation sources both online and offline, I simply don’t buy it. Our coaches are taught to lead each session with revenue. ...


Top 5 Tips to Successful Franchising

Real estate franchising is everywhere. Brokers are faced with a lot of choices, models, and value propositions, which often leads to a lot of confusion. ...


How to Succeed in the New Era of Real Estate

Today’s consumers are a different breed from the consumers of the past. Potential buyers and sellers are savvier, know more about the real estate market and, thanks to the Internet, have access to a wealth of information. According to the National Association of ...


7 Deadly Sins: Social Media Mistakes Agents Make

Social media is a powerful tool for real estate professionals in many ways. It allows you to find and engage with real people in your market, gives you a free source of advertising and can be great for referrals. But like anything ...


Tips for Superior Summer Home Staging

Gearing up for a busy summer selling season? You may want to take another look at your staging process. Staged homes sell 78 percent faster than non-staged homes, so it's important to do your due diligence if you want to succeed. The ...


Ask the Expert: How Can I Market to Retirees Settling Abroad?

This “Ask the Expert” column features Cindy Fauth, a Global Marketing Manager with National Association of REALTORS®. ...


How to Use Social Media the RIGHT Way – Part 2

People’s attention is shifting and shifting fast. People no longer take the time to look at billboards or direct mail. Therefore, to attract the eyeballs and ears of potential clients, you have to take matters into your own hands, and social media ...


How You Can Increase Your Press Coverage

They say there’s no such thing as bad publicity, and while that probably doesn’t apply to real estate, there’s no doubt some good publicity can go a long way. The more visible you are in your community, the more potential clients will ...


What It Takes to Be Number One

I get asked this question at least once a week at events and on coaching calls: “What does it take to be No. 1?” As we strive for excellence in our business and in our lives, the road to becoming No. 1 ...


Adding Value to Real Estate Transactions through Relationship Building

For real estate professionals Gifford and Trish Dudley, a husband and wife team with Coldwell Banker Residential Brokerage in Highlands Ranch, Colo., success begins with building solid relationships. Never underestimating the value of a good relationship, the Dudleys note that the most ...


The Buyer Interview: 10 Questions Agents Should Ask

Buyers aren’t the only ones who should be asking questions during the buyer interview. There are a plethora of articles (like this one) designed to help clients find the right agent, but there aren’t very many that tell agents what they should be asking buyers. ...


Redefining the Marketplace

Scott Askew, president of Engel & Völkers Intown Atlanta, knows the ins and outs of the real estate industry. With over 35 years of experience behind him, Askew is working hard to redefine the marketplace. Read the following interview for his sage advice, from   working with appraisers to dealing with ...


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