Welcome!




Expand Your Education with These Courses from
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
At Home with Diversity.
BPOs: The Agent's Role in the Valuation Process.
Bundle 2: CIPS Elective Courses (Non-US Version).
Bundle 3: CIPS Institute (US Version).

Coaching & Training Archive


A Model for Evaluating Facebook Pages and Competitive Analysis

(eM+C)—During a recent webinar from Covario, over 100 digital marketers were asked what the main goal of their Facebook page is. The results aren't surprising. In general, driving sales is the No. 1 priority of digital marketers’ social media programs. However, 45 percent of the respondents said driving engagement and ...


The Death of the Boss: The Beginning of the ‘New’ CEO

If your company is anything like mine, the last few years have been a challenge. Since so many of our company’s products and services have been developed for residential real estate, as your company goes, so goes ours. That allows ...


The Strangest Secret

In 1957, Earl Nightingale, speaker, author and co founder of the Nightingale-Conant Corporation, recorded his classic motivational record "The Strangest Secret." "The Strangest Secret" sold over one million copies and made history in the recording industry by being honored as ...


Content Marketing: The Link to Being a Good Neighbor

(eM+C)—I saw something online recently that said “content is marketing.” I found that interesting because I've never quite seen it put that way. The message is simplistic, but I think it really resonates. Why? Because in today’s business environment, whether B2C or B2B, local or global, it's all about how ...


Agents, It’s Time to Shrug Off the Golden Rule of Parenting: Being Fair

“Mom, you gave her a bigger piece of cake than me!” It’s a refrain we’ve been guilty of ourselves in our youth and have, if we’re parents, heard from our children. Moms and dads learn early on that they must, at all cost, “be fair.” If you’ve gotten into the ...


Google+: The Next Facebook?

After a year of rumors, teasers and hype, on June 28, 2011, Google launched its own social network to rival Facebook: Google+. While it’s hard to imagine that any social networking platform can rival the depth and breadth of Facebook, it’s wise to understand what Google+ is all about and ...


Opening Lines of Communication and Cultivating Feedback with Showing Suite

Five years ago, Seth Shapero—a REALTOR® with Long and Foster Real Estate, Inc., had finished showing a property when he received an interesting feedback request form. Intrigued and impressed, Shapero called the agent who had sent the form, and was introduced to the software that would aid his time management, ...


How to Build Trust and Rapport Quickly

If you're working hard, but aren't consistently generating enough sales, chances are it's a matter of trust! Suppose you could incorporate a few simple, yet highly effective ideas into your selling process and substantially increase your bottom line? One of the most critically important and yet frequently overlooked aspects of ...


Introducing the Unsung Heroes of SEO

(eM+C)—Search engine optimization can be complex, challenging and ever-changing. Fortunately, there are many SEO tools to help marketers get the job done. In fact, many of them are free. These tools can provide a wealth of valuable information that can be leveraged in many ways, from the most elaborate segmented ...


Weekly Video Tip: Webcam Marketing

One of the easiest ways to get into video marketing is often staring you right in the face. It’s your webcam! The video quality is usually quite acceptable, and you won’t have to worry about setting up expensive cameras, mics, and professional lighting. In fact, webcams are great for both ...


Social Media: How the Big Boys Play

You don’t have to tell Kevin Reilly, entertainment president of Fox Broadcasting Company, that social media is a good way to market new shows. He already knows. ...


Business Breakthrough: Better Employee Expense Management Would Benefit All

More than half (55%) of small business owners across the country says that “realizing cost savings” through better management of employee expenses “would most benefit” their business. Additionally, 40% said that better managing employee spending on business-related purchases would “give me greater peace of mind.” ...


Monday Morning Mobile: Location, Location, Location

On a recent visit to Chicago, my first time there, I was anxious to get a lay of the land. I had heard a lot about the city and its similarities to New York; so as a prideful New Yorker, I was eager to disprove those theories. However, before I ...


Marketing Strategies – How to Stay Positive in Today’s Market

So many real estate professionals today are wondering, “How can I stay positive in today's market?” Like any discriminating real estate professional, you realize the value of a positive mental attitude. Here are 8 ways that you can create and ...


Webinar Alert: 5 Steps to Tripling Your Online Lead Conversion

1parkplace CEO Steve Hundley will present an educational one-hour webinar workshop on the “5 Crucial Steps Needed to Triple Conversion of Broker and Team-Generated Leads.” ...


Our Latest News >>