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Coaching & Training Archive


How Short Sales Can Be the Top Clique in Real Estate

RISMedia, June 7, 2011—As time goes on, the landscape of our real estate industry is beginning to look more and more like a high school campus. We have cliques, and whichever one is on top at the time looks down ...


Rand On Real Estate: The Pros and Cons of Investing in Phoenix

RISMedia, June 7, 2011— 77WABC Radio in New York is featuring “Rand on Real Estate,” a talk show hosted by OwnAmerica CEO Greg Rand that focuses on building wealth in the greatest asset class known to mankind—American housing. In this segment, Rand takes a call from a homeowner ...


Building a Level of Trust through Education

RISMedia, June 7, 2011—Having received his real estate license shortly after he turned 18 and entering the real estate industry right out of college, Chad Rogers, a real estate agent in Beverly Hills, Calif. is dedicated to educating buyers and sellers on the realities of today’s market. “Now more than ...


The Business of Growing: The Top Nine Challenges of Growing an Entrepreneurial Business and How to Tackle Them

RISMedia, June 7, 2011—For many, achieving the American Dream means taking control of their destiny, quitting their 9 to 5, and opening the doors to their very own business. These brave entrepreneurial souls have shaped American enterprise, and today, they’re ...


Your Real Estate Social Media Mantra: ‘Give and Gain’

RISMedia, June 6, 2011—Make this your transformational mantra for engagement in social media. This means not just characters in tweets, but real actions and sharing with others—whether it’s your knowledge, cool tools or any other valuable information you can share. ...


Low-Cost Marketing Strategies

RISMedia, June 6, 2011—Everyone loves the idea of streamlining their marketing with low- and no-cost ideas that can leverage what they are doing in their business. Here are six tips that can help you maximize what you have available to you and at the same time, spread your marketing message ...


Traditional Real Estate Agents or High-Tech Realty…which Way to Go?

RISMEDIA, June 2, 2011—One of the most common topics I am asked to speak on is the team structure vs. individual agent vs. models of the future. Although I feel that a team structure is not the only way to ...


Leaning on Lenders

RISMEDIA, June 2, 2011—We’re now at the beginning of the summer selling season and it is easy to get caught up working with buyers, showing homes and even negotiating offers. The challenge is to make sure the work we are doing has the greatest return on our time investment and ...


Weekly Video Tip: Branding

Ever wonder why businesses use online video? That was a survey question recently posed by PermissionTV.com, and the results may surprise you. By far, the number one reason—cited by over 70 percent of respondents—was increasing brand awareness. ...


Real Estate Marketing Strategies – Does Your ‘People Pleaser’ Pattern Get in the Way?

RISMedia, May 28 2011—Do you find yourself avoiding certain types of clients? Do you find yourself unable to speak the truth to sellers when their properties are overpriced? If you’re like most real estate professionals, your “people pleaser” pattern ...


Sponsor Spotlight: Buffini & Company Sponsors RISMedia’s ‘Achieve!’ Conference

RISMEDIA, May 24, 2011--Buffini & Company is honored to be a sponsor at RISMedia’s marketing and opportunity conference, Achieve!, opening in Rye, N.Y. , yesterday and continuing through today, May 25. ...


The Do’s and Don’ts of Online Cross-Cultural Conversations

RISMEDIA, May 24, 2011—Knowing where to meet potential buyers and sellers online is only half the battle. Once you’ve identified the social networks that fit your global objectives, the next challenge is tapping into the business-building potential of these networks ...


Realtors Property Resource Provides Free, Comprehensive Property Database for REALTORS

RISMEDIA, May 24, 2011—In this fast-paced, technology-based world, a major challenge is meeting the information needs of technology-empowered consumers who do extensive research, sometimes months before starting the process of buying or selling a property. The Realtors Property Resource™ (RPR™) is an exclusive benefit for NATIONAL ASSOCIATION OF REALTORS® (NAR) ...


Weekly Video Tip: Storyboarding

RISMEDIA, May 24, 2011—Every video starts with a handful of ideas. Those ideas need to be organized in order to produce something your audience will actually understand. ...


Technology: Friend or Foe?

RISMEDIA, May 24, 2011—I know this question is odd coming from me, the CEO of one of the most successful technology companies in our industry. However, I’m also an experienced real estate professional and want to point out what I ...