Welcome!




Expand Your Education with These Courses from
Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
Business Creation - Prospecting: Skills for Sales Success: Part Three.
The Psychology of Consultative Selling: Skills for Sales Success: Part Four.
At Home with Diversity.
Bundle 2: CIPS Elective Courses (Non-US Version).

Coaching & Training Archive


7-Point Checklist for a Healthy Website

Even the healthiest websites should be refreshed, retooled and refocused from time to time so that they generate the maximum results you desire. Here is a checklist to work from to make sure your website is on track for success: ...


The Dos and Don’ts of Word-of-Mouth Marketing

(EMC)—Big Fuel, a full-service social media and branded content agency, and Zuberance, a social marketing company focused on brand advocates, recently co-hosted an interactive panel discussion in New York City titled How to Turn Word of Mouth and Social Media Into Sales. The panel featured top marketers from JetBlue, Microsoft, ...


Tip Your Communications into Overdrive

You hand them out frequently to relatives, clients and others. You receive them, good and bad. What are they? They’re tips, and we get and give them regularly. You can use targeted tips to bridge your communication efforts and quickly ...


5 Tips to Keep the Clients You Already Have

According to an independent survey, 84% of home buyers would use the same real estate agent in the future. Unfortunately, memories fade over time, and the number that actually use the same REALTOR® again is dramatically lower. If you want repeat business, you cannot afford to be forgotten. ...


Real Estate Marketing Strategies: Are Your Beliefs Subconsciously Pushing Success Away?

RISMEDIA, August 11, 2011—As you read these statements—all of which came from actual clients—do any of them sound familiar? If you grew up in this society then you undoubtedly were conditioned to have conflicting beliefs about success. ...


Mirror, Mirror on the Wall: Six Stand-Out Industry Contributors

RISMEDIA, August 10, 2011—I had no intention of making my original article, “MLSs Taking Control of your Destiny,”  a “series,” but after receiving tremendous feedback on it and hearing all of the discussion around it at a recent conference, ...


This Week’s Video Tip: Viewing Habits

RISMEDIA, August 9, 2011—Recently, NetFlix gently nudged their customers toward the inevitable. You can still choose between getting your movies through the mail, or by streaming online. However, if you want both, it’s going to cost you more. ...


Company Spotlight: Focusing on the Customer Experience Makes All the Difference

RISMEDIA, August 8, 2011—As many consumers would likely agree, a good or bad customer experience can change everything. This is a reality that Illinois-based Home Warranty of America (HWA) not only takes to heart, but actively implements into its everyday ...


Monday Morning Mobile: Recruit, Retain, Expand

Mobile Technology is changing the way the world operates, largely by providing Smartphone users the opportunity to visit a website directly from their fingertips. It is no secret that while consumers are getting much more demanding of the offerings websites provide on their mobile devices, REALTORS® have been responsive, and ...


Keeping Sellers in Tune with Reality

RISMEDIA, August 8, 2011—According to eight-year veteran real estate agent Justin Thayer, many of today’s agents are still hoping to find a time machine that will take them back to 2007. Until such an invention is created, however, succeeding in the current marketplace means competitive pricing. “This is a market ...


Next On NAHREP Radio: Ethics Are Key to Building REO Business

RISMEDIA, August 8, 2011—Transparency is the watchword in today’s real estate market, and ethics are about more than meeting compliance requirements. Asset Managers Michael Hermosillo, Precision Asset Management; Don Maxwell, 24 Asset Management and Margo McKay-Broughton of First Preston Management will appear on the August 9 NAHREP Radio show to ...


3 Keys to Getting Landing Page Conversions

RISMEDIA, August 8, 2011—Think of the work it takes converting a visitor on your website to a client as similar to baking a batch of perfect, award-winning chocolate chip cookies. For your award-winning cookies, you need to first identify all of the right ingredients, then gather, measure and mix those ...


The Contact Manager Dilemma

RISMEDIA, August 6, 2011—As real estate professionals, one of our most valuable assets is our database—and one of most important things we do as agents and brokers is to build and maintain that database. It is critical, therefore, to utilize ...


Tablet Trend Report Outlines 10 Best Practices for Marketers

RISMEDIA, August 6, 2011—Consumers worldwide have been quick to embrace the concept of a tablet computer. As brands start to explore how best to reach people via this nascent medium, JWT, a marketing communications brand, outlines best practices for marketing on the tablet. ...


Real Estate Marketing Strategies: Overcome the 7 Ways ‘Perfectionism’ Can Stop You from Success

RISMEDIA, August 5, 2011—Are you a perfectionist? Do you know someone who is? Have you ever wondered if perfectionism is a help or hindrance on the road to success? ...


Our Latest News >>