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Coaching & Training Archive


What Brand Do You Aspire to Be?

We all know the NAR stats: ...


Tips for Optimizing Third-Party Tags to Speed Up Your Website

(EMC)—While website performance is usually the purview of IT, marketing plays a major role in how fast a site loads. All the great online campaigns and social media plug-ins marketers put on their sites come at a price—each one contributes to slower site performance, largely due to tags. Tags are ...


4 Steps to Effective Lifecycle Email Marketing

(EMC)—Lifecycle messaging is a hot topic of conversation these days. It meets the fundamental needs of email marketers to be timely, relevant and efficient. However, many are deterred by the undertaking due to a commonly held belief that it will be complicated and tedious to implement. While it's true that ...


Real Estate Marketing Strategies: 7 Steps to Make It Easier for You to Be Resilient

Did you know that every successful professional has one thing in common? They all possess a strong level of emotional resilience. Were they born with it? No. In most cases they learned it as a skill necessary for survival in ...


Managing Your Online Reputation

According to the 2010 NAR Profile of Home Buyers and Sellers, for the last three years, about 90% of home buyers used the Internet in their home search. And while the survey suggests that buyers may begin their home search ...


7-Point Checklist for a Healthy Website

Even the healthiest websites should be refreshed, retooled and refocused from time to time so that they generate the maximum results you desire. Here is a checklist to work from to make sure your website is on track for success: ...


The Dos and Don’ts of Word-of-Mouth Marketing

(EMC)—Big Fuel, a full-service social media and branded content agency, and Zuberance, a social marketing company focused on brand advocates, recently co-hosted an interactive panel discussion in New York City titled How to Turn Word of Mouth and Social Media Into Sales. The panel featured top marketers from JetBlue, Microsoft, ...


Tip Your Communications into Overdrive

You hand them out frequently to relatives, clients and others. You receive them, good and bad. What are they? They’re tips, and we get and give them regularly. You can use targeted tips to bridge your communication efforts and quickly ...


5 Tips to Keep the Clients You Already Have

According to an independent survey, 84% of home buyers would use the same real estate agent in the future. Unfortunately, memories fade over time, and the number that actually use the same REALTOR® again is dramatically lower. If you want repeat business, you cannot afford to be forgotten. ...


Real Estate Marketing Strategies: Are Your Beliefs Subconsciously Pushing Success Away?

RISMEDIA, August 11, 2011—As you read these statements—all of which came from actual clients—do any of them sound familiar? If you grew up in this society then you undoubtedly were conditioned to have conflicting beliefs about success. ...


Mirror, Mirror on the Wall: Six Stand-Out Industry Contributors

RISMEDIA, August 10, 2011—I had no intention of making my original article, “MLSs Taking Control of your Destiny,”  a “series,” but after receiving tremendous feedback on it and hearing all of the discussion around it at a recent conference, ...


This Week’s Video Tip: Viewing Habits

RISMEDIA, August 9, 2011—Recently, NetFlix gently nudged their customers toward the inevitable. You can still choose between getting your movies through the mail, or by streaming online. However, if you want both, it’s going to cost you more. ...


Company Spotlight: Focusing on the Customer Experience Makes All the Difference

RISMEDIA, August 8, 2011—As many consumers would likely agree, a good or bad customer experience can change everything. This is a reality that Illinois-based Home Warranty of America (HWA) not only takes to heart, but actively implements into its everyday ...


Monday Morning Mobile: Recruit, Retain, Expand

Mobile Technology is changing the way the world operates, largely by providing Smartphone users the opportunity to visit a website directly from their fingertips. It is no secret that while consumers are getting much more demanding of the offerings websites provide on their mobile devices, REALTORS® have been responsive, and ...


Keeping Sellers in Tune with Reality

RISMEDIA, August 8, 2011—According to eight-year veteran real estate agent Justin Thayer, many of today’s agents are still hoping to find a time machine that will take them back to 2007. Until such an invention is created, however, succeeding in the current marketplace means competitive pricing. “This is a market ...


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