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Becoming a Successful Sales Professional: Skills for Sales Success: Part One.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
BPOs: The Agent's Role in the Valuation Process.
Bundle 1: CIPS Core Course (US Version).
Bundle 3: CIPS Institute (US Version).

Coaching & Training Archive


Fresh Ideas to Build Buyer Business

Each year, the Real Estate Buyer’s Agent Council (REBAC) conducts a survey to gauge member satisfaction and stay ahead of the current tips and trends related to buyer representation. This year’s survey showed us that from text messaging to mobile websites, today’s agents are incorporating the latest technology to reach ...


Monday Morning Mobile: Are You “Optimized” for Mobile

Being that the mobile technology landscape is progressing at a pace that rivals the New York minute, I make it a point to try and get as much ”mobile news” as possible on a daily basis to stay on top of things. Recently, I updated my profile with the MMA ...


Sell Properties Faster with Furniture Rental

A slow economy combined with stricter lending regulations has caused a surplus of homes in the housing market. With many homes sitting on the market for an extended period of time, it is difficult to get your listing noticed. How can you highlight the best features of a home while ...


Retention is a Problem That Won’t Go Away

What are the critical factors that contribute to the retention of top producing salespeople? Why are some sales managers able to consistently recruit and retain quality salespeople, while other managers have a revolving door? Excessive personnel turnover is not only ...


Selling By Serving

When we think about using video in real estate applications, the main focus is often on home video tours. Or if we’re really creative, maybe an interview with the homeowner, or an agent profile. While there’s nothing wrong with that approach, maybe it’s time to think outside the box. ...


Get More Sales at Your Next Open House

According to NAR’s 2010 “Profile of Home Buyers and Sellers,” almost 50% of buyers used open houses as a key part of their home search. ...


What Brand Do You Aspire to Be?

We all know the NAR stats: ...


Tips for Optimizing Third-Party Tags to Speed Up Your Website

(EMC)—While website performance is usually the purview of IT, marketing plays a major role in how fast a site loads. All the great online campaigns and social media plug-ins marketers put on their sites come at a price—each one contributes to slower site performance, largely due to tags. Tags are ...


4 Steps to Effective Lifecycle Email Marketing

(EMC)—Lifecycle messaging is a hot topic of conversation these days. It meets the fundamental needs of email marketers to be timely, relevant and efficient. However, many are deterred by the undertaking due to a commonly held belief that it will be complicated and tedious to implement. While it's true that ...


Real Estate Marketing Strategies: 7 Steps to Make It Easier for You to Be Resilient

Did you know that every successful professional has one thing in common? They all possess a strong level of emotional resilience. Were they born with it? No. In most cases they learned it as a skill necessary for survival in ...


Managing Your Online Reputation

According to the 2010 NAR Profile of Home Buyers and Sellers, for the last three years, about 90% of home buyers used the Internet in their home search. And while the survey suggests that buyers may begin their home search ...


7-Point Checklist for a Healthy Website

Even the healthiest websites should be refreshed, retooled and refocused from time to time so that they generate the maximum results you desire. Here is a checklist to work from to make sure your website is on track for success: ...


The Dos and Don’ts of Word-of-Mouth Marketing

(EMC)—Big Fuel, a full-service social media and branded content agency, and Zuberance, a social marketing company focused on brand advocates, recently co-hosted an interactive panel discussion in New York City titled How to Turn Word of Mouth and Social Media Into Sales. The panel featured top marketers from JetBlue, Microsoft, ...


Tip Your Communications into Overdrive

You hand them out frequently to relatives, clients and others. You receive them, good and bad. What are they? They’re tips, and we get and give them regularly. You can use targeted tips to bridge your communication efforts and quickly ...


5 Tips to Keep the Clients You Already Have

According to an independent survey, 84% of home buyers would use the same real estate agent in the future. Unfortunately, memories fade over time, and the number that actually use the same REALTOR® again is dramatically lower. If you want repeat business, you cannot afford to be forgotten. ...


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