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Coaching & Training Archive


Don’t Sell Me…Help Me!

There are some interesting things happening when it comes to doing business in the current environment. ...


6 Keys to Building a Short Sale-Targeted Website

Although real estate professionals understand the importance of having a website, there is a huge opportunity to develop a website more specific to a niche market. If you are working with the short sale market and speaking with distressed homeowners, ...


Real Estate Marketing Strategies: 5 Tips to Use Your Sphere of Influence to Double Your Income

I find that many of my clients avoid marketing when it comes to their sphere of influence. Yet statistics show that your sphere of influence can be the greatest source of referrals. Let’s look at how you can dig in ...


MLSs Taking Control of Destiny – a Plea, an Observation, a Call to Arms

RISMEDIA, July 21, 2011—Some 15 years ago, I read the book Control Your Own Destiny or Someone Else Will, a showcase of Jack Welch’s leadership and turnaround of GE. Like him or not, the book is full of anecdotes, leadership ...


QR Codes: What’s Your Strategy?

RISMEDIA, July 20, 2011—(EMC)—There is no doubt that you see QR codes everywhere these days—in ads, magazines, posters, etc. They offer exciting opportunities for delivering information quickly to people that are mobile. They also provide a quick and easy way ...


3 Tips to Rapidly Improve Google AdWords Traffic

RISMEDIA, July 20, 2011— Google AdWords is the dominating pay-per-click search engine on the Internet today. However, according to ROI Advisors, Inc., a Certified Google Partner Company, an advertiser who pays more doesn't necessarily have an advantage over others. Many factors come into play to level the playing field, the ...


Dealing with Sales Rejections: Some Will, Some Won’t, So What!

I can think of no other profession that's as closely associated with the term rejection as a career in sales. You might say that rejection is as natural to a salesperson as trail dust is to ...


The Value of Buyer Representation Agreements and How They Can Help You Build Business

RISMEDIA, July 18, 2011—Today’s real estate market requires an agent that continues to deliver the traditional customer service that brought them success during the boom years, while implementing new technologies and marketing strategies to stand out from the crowd. ...


Can Foreclosures Boost Your Business?

RISMEDIA, July 18, 2011—The National Association of REALTORS® (NAR)'s recent report shows that a typical REALTOR® had eight transactions in 2010. It is no secret that every real estate professional can use more business. Can foreclosures help boost your business volume? ...


Social Media Is Changing Your Search Results

RISMEDIA, July 18, 2011—The rules of search results are constantly changing—a testament to a highly dynamic industry, where there seems to be never-ending volatility in how search results are determined. Ken Wisnefski, founder and CEO of WebiMax, a high ranking ...


Real Estate Marketing Strategies: Tips for an Instant Attitude Adjustment

RISMEDIA, July 16, 2011—Wouldn't it be great to always be motivated to market your business? Imagine for a moment what it would feel like to know that you could instantly change your mindset to something positive and productive. ...


‘I Can’t Make Wednesday’s Training. Can You Move It to Thursday?’

RISMEDIA, July 16, 2011—Want a nickel for every time you’ve heard something like that? You put yourself out to offer critical, informative, well-designed, and well-presented training to either keep your agents productive or licensed, and can get only half of them to show up at any one time. ...


Real Estate Marking Strategies: Do You Have What It Takes to Succeed?

RISMEDIA, July 15, 2011—If you’re like most real estate professionals that I coach, you have asked yourself this question, “Do I have what it takes to succeed?” either on a conscious level or a subconscious level. ...


Getting Real Estate Leads with Live Chat

RISMEDIA, July 15, 2011—Driving traffic to your website is key for generating homebuyer and seller leads, but one major component of most real estate websites is often overlooked. Companies spend thousands each year driving more and more traffic to their websites in order to generate leads and rarely take the ...


The Perils of ‘Show-and-Tell’ Sales Presentations

RISMEDIA, July 14, 2011—One of the most critical, yet overlooked principles in the selling process, is the power of self-discovery through customer involvement. Regrettably, many salespeople use a "show and tell" presentation style and babble on hoping they might say ...


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