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Expand Your Education with These Courses from
A Consumer Advocate Approach to Real Estate: Course 1.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
Accredited Buyer's Representative.
Bundle 1: CIPS Core Course (US Version).
Bundle 3: CIPS Institute (US Version).

Coaching & Training Archive


Generate More Leads with Video Marketing

As the real estate market continues to recover and agents flood into the market, competition for high-quality listings and clients can be fierce. Video marketing is a way to stand out from the pack. ...


Personality Types That Make the Best Agents

Many people were surprised when Forbes reported that, according to a Career Bliss survey, real estate agents have the “happiest job in America.” With a happiness index of 4.26 out of 5 points, real estate agents “are more than satisfied” with their job because they ...


Recruiting and Retaining Millennial Agents and Customers

Millennials—people born in the 1980s to 1990s, and currently in their 20s—are now coming into their own. Many are paying off student debt, saving to buy a home and beginning families. Over the next two decades, they will shape the country’s workforce and will be the real estate industry’s most ...


Recruit, Ramp, Reward, Retain

Brokers and team leaders have always struggled with the 4 Rs of building a great company: Recruit, Ramp, Reward and Retain. ...


Team Accountability: Harsh or Helpful?

Every turn of the calendar, people make New Year’s resolutions. Every election, politicians say that government leaders need to be held accountable. And every year organizations tell their leaders, “We need to hold our people to their words and actions.” Yet—just like ...


NAR Power Broker Roundtable—The Political Climate: A Look at Current Legislation and Its Impact on Real Estate

Editor's note: On April 14, 2015, the U.S House of Representatives passed H.R. 685, “The Mortgage Choice Act” by a vote of 287-140. The Power Broker Roundtable is brought to you by the National Association of REALTORS®. Watch for this column each month. ...


The Empty Nest: A Place, a State of Mind—and an Opportunity

Ah, the empty nest—that tranquil, far-off place harried parents dream about. An idyllic state where the kids are grown and on their own, couples reacquaint, and long-deferred leisure fills hours once claimed by domestic obligation. Whether or not reality fulfills those dreamy expectations, ...


4 Tips for Smart Negotiations

Negotiation is about settling differences to reach an agreement, and every part of the home-buying process is about doing precisely this. Your agents practice this skill when they convert prospects into clients, help buyers prioritize needs while touring homes, ...


Company Spotlight: Home Warranties a No-brainer in Today’s Real Estate Market

Home warranties come in all shapes and sizes, but for real estate professional Bonnie Loya with Coldwell Banker Real Estate Services in McMurray, Penn., they all have one thing in common: they go a long way toward keeping the real estate transaction together. ...


Generating Business: Keep It Simple

The other day I was meeting with a group of new agents. They had lots of questions, as new agents always do. Some asked what is the best way to get buyers. Others asked how to get listings. Another group wanted to know what one thing they should do to ...


Grooming Agents for Success in a Fast-Changing Real Estate Market

If agents are going to be successful in today’s rapidly changing market, the more training and tools they have at their fingertips, the better. Those that can hit the ground running with the skills they need are more likely to be able to build business. Real estate firms are paying ...


How to Get Your Genius Noticed in a Crowded Internet

It seems like everyone has a real estate blog these days, as many real estate agents have joined the blogosphere over the last few years. ActiveRain has grown to over 250,000 bloggers, Zillow, Realtor.com, Homes.com and many other major real ...


SEO Basics Can Increase Relocation Department Online Visibility

Your direct relationships with corporate clients and RMCs are valuable business sources - but it’s no secret that prospects often initiate searches for new products and services online. Without a good SEO strategy in your marketing plan, you could lose potential ...


Three More Tips for Top-Tier Lead Generation, Part 2

Leads are the lifeblood of the real estate industry. An agent’s ability to convert prospects to clients and generate new leads could be the difference between excelling in their career or falling behind. A solid lead generation program can help you increase ...


A Fool’s Guide to Networking: It’s Not Like It Used to Be

Years ago, social networking meant attending business events at places like the Rotary Club, Lions Club or even the Business Network International (BNI). We attended these events to network face-to-face. What was really great about it was that everyone seemed to know ...


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