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Coaching & Training Archive


Marketing Strategies: How to Be at the Top of Your Game

Think about the meaning of the phrase, “at the top of your game.” What does it mean to you? Does it bring up images of success? Can you picture yourself in the future being successful and maintaining a balanced life? ...


4 Tips for Marketing your iPhone or iPad App

(eM+C)—In the early days of Apple’s iOS App Store, dozens of developers experienced a gold rush of success as iPhone users raced to download new releases from a small catalog of only a few hundred apps. Some of the best-selling apps even made a few developers into millionaires within mere ...


5 Ways to Boost Your Online Marketing with REsource Real Estate Content

RISMedia’s REsource real estate licensed content solution offers access to an archive of thousands of real estate-focused articles and videos of interest to both consumers (B2C) and business professionals (B2B) via RISMedia’s vast content library. ...


Key to Making Money in Today’s Market? Change and Adapt – but How?

Almost every day a REALTOR® will ask, “How can I make more money in today’s market?” Regardless of where you live, the answer is the same. You must embrace change and adapt as quickly as possible. ...


As the New Year Approaches, Define Success in Your Terms

I love answering questions from agents, and they tend to take on a different tone in the fall months. People become more apt to ask big-picture questions because they’re thinking about a fresh start in the New Year. “What can ...


Marketing Strategies: Procrastination and the Fear of Failure

Did you know that 9 out of 10 business owners suffer from procrastination at some time in their career? Most of the time they are puzzled by this pattern, and often stay stuck in procrastination for weeks, months and sometimes ...


Real Estate Marketing Summit Announces Power-Packed Lineup, RISMedia Discount

Attention all brokers, sales managers, marketing directors and top-producing agents. The second-annual Real Estate Marketing Summit 2011 (REMS 2011) is a two-day event that offers 20 exclusive workshops presented by 20 top industry leaders who will share their proven systems with more than 500 attendees. ...


Warning: Your Sales Techniques May Be Under Fire

“Real estate agent arrested for closing buyers on the purchase of a bigger home. Accusations of use of dialog, closing techniques, persuasion, inducement, and manipulation were made.” ...


Monday Morning Mobile: They’re Getting Closer

The closer we get to our mobile devices – the closer they get to us. Who you ask? Everyone and anyone who wants to sell us something, generate mind share, or impact our buying decisions. In technologies past, such as the traditional Internet, that would have been a bad thing; ...


6 Effective (and Affordable) Ways to Improve Morale and Motivation

If you’re like most Americans, you just celebrated the Thanksgiving holiday with your loved ones. Chances are, you probably participated in the annual ritual of listing the things for which you’re grateful. For most of us, that includes our family, ...


Engage Your Prospect’s Learning Style

The successful outcome of your next sales presentation will be determined largely by your ability to do two things very well; develop rapport with your prospect and adapt your sales message to engage his or her preferred "learning style." The ...


Life in Mobile: Old Faithful

Mixed in with the hundreds of news articles I received this week was one that especially caught my eye: Retailers shouldn’t ignore text messaging when crafting m-commerce strategies. The reason it stood out is because I fail to remember the last time we spoke about our good ol’ friend, SMS, ...


A Client-Based Sales Approach for Agents

Today’s real estate agent faces daunting challenges. It’s more important than ever that real estate agents deliver value to consumers who have a negative view of real estate due to the real estate bust and are also empowered with a range of real estate information available on the World Wide ...


From Renter to Homeowner: HSA Home Warranty provides peace of mind to R.E.N.T. participants

Realty Embracing New Technology, or R.E.N.T. (myrentus.com), is leading the way to homeownership by providing a turn-key solution for success in the evolving real estate market via an efficient and proven rental process. Brian Herron and Meghan Ferguson, two of the principals responsible for establishing R.E.N.T., believe that in the ...


Blueprint for 100 Deals Part 5: Social (& Not So Social) Marketing

The marketing tools available to REALTORS® have changed considerably since the early days of door-knocking, open houses, sending out flyers, even delivering pumpkins in October. We’re now in the era of Web 2.0 and beyond, with Internet and social marketing ...


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