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Marketing Strategies: Create Your 2012 Success Blueprint

Many people who want to create success for the New Year don’t realize that in order to do that, they need to have a blueprint for success. What does that mean specifically? It takes two things to create a blueprint for success. The first thing you have to have is a clear vision of what it is you want to create. The more powerful your vision and the more you can feel your vision, the stronger it is. So for example, if you want to make $500,000 in real estate in the year 2012, and you’d like to work 30 hours a week or less, and you’d like to work with your ideal clients, then create a mission statement to that effect.


Success Strategies: 4 Quick Ways to Be More Productive

If being connected 24/7 was supposed to make our lives easier, the business world didn’t get the memo. Most American professionals just can’t shake the end-of-the-day feeling that they didn’t get enough done. So day after day, they find themselves responding to work e-mail on their smartphones right up until their head hits the pillow. Sound familiar? There is good news, says Jason Womack: By implementing a few small changes, you can get more done in less time—which not only staves off burnout, but leaves more time for doing what you love.


Product Showcase: Showing Suite Creates Third-Party Affirmation

Mark Ossinger is a self-professed organizational nut. “I have an administrational gift,” jokes the senior broker for RE/MAX Metro and Eastside Brokers, who has been in the real estate industry for 23 years. His love for keeping organized is part of the reason why he’s a huge fan of Showing ...


Recruit Your Way to the Top

Essentially a sales manager's primary responsibility is to recruit, train and motivate his or her sales force to achieve peak performance. Of these three vitally important tasks, recruiting is the least understood and by far the most challenging. When you recruit the right person you will find that they're self-motivated and eager to train. On the other hand, if you hire someone that is not suited for the position, you'll experience low morale, high turnover and find yourself constantly in the training mode. While there's no perfect system that can guarantee you'll hire the right person every time, there are fundamental guidelines you must follow if you expect to recruit your way to the top!


Monday Morning Mobile: Meeting Consumer Expectations

Technology makes life simpler, faster, and more efficient. In a day with 24 hours, and potentially 16 or more of those spent awake, we have more opportunities to be engaged and online with co-workers, partners, vendors and clients we do business with.


FHA Announces Additional Steps to Limit Risk and Strengthen Finances

Recently, Acting Federal Housing Administration (FHA) Commissioner Carol J. Galante announced the latest in a series of steps to protect and strengthen the FHA’s Mutual Mortgage Insurance Fund, while enabling the agency to continue to fulfill its mission


Marketing Strategies: Stop Being So Hard on Yourself

When I coach real estate agents, I often hear the misconception that they need to be hard on themselves in order to succeed. When I ask about the origin of this belief, I often receive stories of being conditioned by well-meaning teachers and parents in a controlling and rigid way. Since we learn to treat ourselves the way we were treated, my clients are just carrying on the legacy because they don't know how else to motivate themselves.


Top 5 in Real Estate Network® Spotlights: Working with Buyers in Today’s Market

Do you know what’s on the minds of today’s homebuyers? In the following interview, RISMedia’s Lesley Geary catches up with Danielle Claroni of New England Land Company. Read on to learn about Claroni’s creative advertising methods and her key to success in real estate.


Broker Best Practices: Staying Ahead with Mobile Marketing and Technology

Josh McGrath, a Broker in Real Estate Central Cross Lanes, W. Va, knows a thing or two about embracing technology and incorporating it into a successful marketing strategy. Read on to find out his top method, as will as how he stays ahead of the competition


Selling Point: Sit Up Straight and Pay Attention

Several years ago, I read a fascinating article about a body language experiment that was conducted by a group of marketing students attending a major university. The experiment was designed to measure the impact, if any, of nonverbal communications on the learning process. They gathered a group of 100 student volunteers who agreed to participate in the experiment. Unbeknownst to the professor, half of the students were told to sit up straight, unfold their arms and keep their feet planted firmly on the floor. The other students were instructed to do just the opposite. They were asked to sit back in their chairs and relax with their arms folded and legs crossed. Each student was interviewed and tested immediately following the two-hour lecture and the results were quite impressive.


Broker Spotlight: Succeeding in the Consumer Era

“A big portion of any business is not just understanding what your market is, but what the market will give you,” says Ed Dolinksy, President of Coldwell Banker Hunter Realty. Read the following interview between Dolinsky and RISMedia’s Maria Patterson


Best Practices: Making You Look Even Better

Have you ever wondered what benefits you receive from enlisting in RISMedia’s RREIN program? Below, Patty Bender, vice president of operations with Century 21 Scheetz, let’s us in on how being a RREIN member has helped her business.


Marketing and Sales: 3 Rules for Social Media

Relatively speaking, social media in real estate is nascent. As a networking, communications and marketing channel, it can add serious value to your go-to-market and business development efforts.


News In MLS: Real Estate Digital to Develop New Consumer Portal

Regional Spotlight—Recently, Real Estate Digital (RED) announced it will be creating a new consumer-facing web portal for the Multiple Listing Service of Long Island, Inc. (MLSLI), one of the largest MLS organizations in the nation.


Continuing Education Courses Help REALTORS® Stay on Track

To provide its members with the tools and expertise to build their business and better serve clients, the National Association of REALTORS® and The CE Shop, Inc., have entered into a partnership to provide continuing education for REALTORS® taking online designation



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