Why is social marketing important to your business and agents? Imagine if every client you ever had was in a room – a room with not only you, but all of their friends. The truth is, this room exists, yet in the digital sense.
I have learned that if I look at an idea, thought or phrase every day, there is a good chance I will internalize its essence and make it part of me. This is no great revelation, as evidenced by the market for motivational quotes
We do it all in real estate! So let’s take a look at these three branding components and how they integrate into a branding strategy.
The month of March is typically associated with March Madness, the term used to describe the NCAA College Basketball tournament. However, this year, March Madness not only applied to sporting events but to mobile
U.S. businesses spend billions of dollars generating sales leads only to lose more than 70 percent of them simply because they don’t make contact quickly enough, according to one study.
The Internet has undoubtedly changed the way consumers operate, but thanks to smartphones and the wave of mobile optimization, the real estate industry has never stopped progressing with its technology.
Have you ever bought a product or hired a company and said, “May I have lousy service, please? I’d like to be frustrated by the experience of doing business with you.” Doubtful.
We’ve all experienced lousy service – whether that’s due to long lines at the checkout, a botched order at a restaurant, over promises that were under delivered, or just a crummy attitude. Certainly nothing you’d ask for.
However, “good” service should be an expectation. And, depending on the product and the price, you have higher and lower definitions of “good.” For example, you do not have the same expectation at a fast food restaurant as you would a fine dining establishment. You pay more and expect more. You pay less and expect less. A real estate transaction is a pretty high priced item, so the expectation
NAR PULSE—Visit the member Guide to customize the tools and information you value most including your 2013 membership card. Personalize your card by choosing a custom background, add up to six of your designations
Brint Wahlberg, ABR, ePRO, GRI, was among the first REALTORS® in the nation to witness the 2009 unveiling of Realtors Property Resource®’s (RPR®) first-generation of Web-based information services.
Last month the Search Marketing Expo (SMX West) was held in San Jose, California and brought together folks from varying industries and job duties to discuss all topics related
The multiple roles that a real estate professional performs on a daily basis have remained, for the most part, unchanged over the years. What has changed is how information
Let’s say you’re a residential real estate professional with seven listings and are extremely busy. So busy that you’re considering outsourcing the showing scheduling process so you can focus on all the things you want to do to market your listings.
With all that on your plate, you may feel like you don’t have time even to research the various appointment center services available, so you may go with what someone else in your office uses. That can be a winning strategy–a referral from someone you know.
The biggest mistake that most real estate agents make in dealing with their clients and colleagues is that they are unconsciously committed to "people pleasing." The signs to watch out for will clearly show you whether you are
If there’s one thing Americans have learned from the financial crisis of 2008, it’s that they do not want to lose their money – again – especially for folks of a certain age, says financial advisor Philip Rousseaux, a member of the esteemed
I asked an interesting question on facebook recently that generated a lot of response. My question was, “What is something that you will do today that your future self will thank you for?”