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TOP 5 Spotlight: Covering All the Bases

Jan Atchley ...


7 Marketing Strategies to Maximize the Holidays

Are you wondering how to survive this holiday season? Do you get caught up in the fast pace to the point of stress and exhaustion? What if, this year, you could create exactly what you want? How about transforming stress into joy? How about making more money, instead of digging yourself into a hole? This article offers seven tips to help you thrive this holiday season, financially, emotionally, and energetically.


How to Dig Deeper for Real Customer Satisfaction

A traveler attempting to book a ticket by phone became frustrated after choosing from a menu of endless options then waiting on hold for 20 minutes before eventually being transferred twice, the second time to a dial tone! When she called back, the first live person she connected with


Marketing Matters: Reaching Clients on a Personal Level

There is more than one way to brand yourself, and for First Team® Real Estate, a traditional marketing plan just wouldn’t do. For the company, recently named the favorite real estate firm in the Orange County Register’s 2011 “Best of Orange County” readers poll,


Stop Procrastinating; Do It Now!

Whether it's filing your taxes on time, paying your bills, cleaning out the garage, or getting out of bed to exercise, everyone tends to procrastinate once in a while. It has been said that Robinson Crusoe is the only person to have all of his work done by Friday. Are you the type of person who tackles projects head on and gets tasks done right away, or do you tend to procrastinate and put things off? The habit of procrastination is an attractive form of self-sabotage and is the grave in which opportunity is buried. Procrastination can take a toll on all aspects of your life and has a significant impact on your mental and physical health. The habit of procrastination brings with it a whole host of overwhelming, negative emotions such as increased stress, anxiety, guilt, fear, worry, depression, and low self-esteem.


Simple Steps to Your Best 2012 Business Plan, Part 3

Real estate agents are people, too. You have personal lives. You have emotional ups and downs in addition to financial ups and downs. The following simple steps ensure that your 2012 Business Plan works for your business and your life.


Video Titling for Search Results

Producing the world’s best video doesn’t mean a whole lot if people aren’t watching. Granted, if you’re incredibly talented and lucky, you may come up with something so irresistible it spreads virally by social media, sharing, and word of mouth. If not, something called key words are probably your best bet.


RREIN Broker Spotlight: Information Powered

Below, RISMedia Columnist Barbara Pronin interviews Doug Nelson of HJN Team Real Estate in South Dakota about what makes their firm stand out, how they keep up with technology, and what it takes to succeed in today’s market.


Simple Steps to Your Best 2012 Business Plan, Part 2

Real estate agents are people, too. You have personal lives. You have emotional ups and downs in addition to financial ups and downs. The following steps, continued from part 1, ensure that your 2012 Business Plan works for your business and your life.


Cool Heads Always Prevail: How to Filter out Noise from Substance and Come out a Winner after a Trade Show

Sound, lights, action! The show is on and you’re out to get the best bang for your buck. After all, you’ve dedicated considerable resources for travel, lodging and other expenses to attend one of the most important industry conferences of the year. You should be able to draw as much value from your investment as possible. For many, overwhelming “noise” at conferences can easily turn the “action” part of the equation into a “freeze” scenario. A deer-in-headlights-type situation.


How to Start Optimizing Your Website Today

(eM+C)—You think you have a great website, but do you? If you're not testing and targeting, you're likely not making the most of your online presence. Research shows that many companies still aren't testing, and as a result are losing ground to competitors who are.


What Are You Doing to Create Consumer Confidence and Stay Relevant?

Consumer confidence in our industry has plummeted and brokerages of all sizes are having a hard time maintaining their relevance. We need help, and we need it now. So what can the real estate industry learn from Apple and Steve Jobs’ tremendous impact on other industries? Lots, if we pay attention to what he did. - He gave consumers an engaging way to acquire products that were completely different and changed the way things had been done before. - He created must-have products that were streamlined, engaging and simple to use.


Simple Steps to Your Best 2012 Business Plan, Part 1

Real estate agents are people, too. You have personal lives. You have emotional ups and downs in addition to financial ups and downs. Following my system of 16 steps, the first five of which are outlined in Part 1, will ensure that your 2012 business plan works for your business and your life.


Company Spotlight: How Goomzee’s Mobile Tech Platform Is Generating Interest among Today’s Buyers

In today’s competitive real estate market, it’s more important than ever for real estate professionals to think outside the box when it comes to connecting with potential buyers. The days of sticking a simple For Sale sign in the front yard are long gone, as today’s buyers are looking for an agent


Maximizing Digital Marketing Dollars

(eM+C)—A major issue that’s top of mind right now for a lot of marketing professionals is how to predict their budget for 2012. Determining what technology will be affordable is challenging. According to a recent study by Digital Asset Management News, 68 percent of marketers say that up to 30 percent



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