Coaching | RISMedia

Develop the Habit of Going the Extra Mile

There are only two ways to beat the competition; lower your price or increase the quality and quantity of service you provide to your customers. One of the biggest reasons most salespeople fail to succeed is because they view customer service requests as unpaid, administrative burdens rather than golden opportunities. By going the extra mile, you will stand out from the crowd because most salespeople are unwilling to even go the first mile let alone the extra mile. Consumer surveys underscore the fact that customers don’t mind paying a higher price for a product if they’re satisfied with the service they receive after the sale.

Exploring a Well-Rounded Marketing Approach: The Personal Marketing Company

Thinking outside the box, tailoring your marketing materials to the audience you’re trying to reach and staying away from a cookie-cutter approach are just a few of the ways Associate Broker Bob Blauers with RE/MAX Hometown Choice is working to stay ahead of his competition. ...

Marketing Strategies: How to Be at the Top of Your Game

Think about the meaning of the phrase, “at the top of your game.” What does it mean to you? Does it bring up images of success? Can you picture yourself in the future being successful and maintaining a balanced life? If this picture is fuzzy, here are some common mistakes that you can avoid. Mistake No. 1 Lack of clarity. So many people I know tell me that they want to be more successful. When I asked him specifically what do they mean by "more successful,” they often do not have an answer.

4 Tips for Marketing your iPhone or iPad App

(eM+C)—In the early days of Apple’s iOS App Store, dozens of developers experienced a gold rush of success as iPhone users raced to download new releases from a small catalog of only a few hundred apps. Some of the best-selling apps even made a few developers into millionaires within mere months.

5 Ways to Boost Your Online Marketing with REsource Real Estate Content

RISMedia’s REsource real estate licensed content solution offers access to an archive of thousands of real estate-focused articles and videos of interest to both consumers (B2C) and business professionals (B2B) via RISMedia’s vast content library.

Key to Making Money in Today’s Market? Change and Adapt – but How?

Almost every day a REALTOR® will ask, “How can I make more money in today’s market?” Regardless of where you live, the answer is the same. You must embrace change and adapt as quickly as possible.

As the New Year Approaches, Define Success in Your Terms

I love answering questions from agents, and they tend to take on a different tone in the fall months. People become more apt to ask big-picture questions because they’re thinking about a fresh start in the New Year. “What can I do to be more successful?” is a question I hear a lot.

Marketing Strategies: Procrastination and the Fear of Failure

Did you know that 9 out of 10 business owners suffer from procrastination at some time in their career? Most of the time they are puzzled by this pattern, and often stay stuck in procrastination for weeks, months and sometimes years not understanding what is going on. Having been a business coach for success-minded professionals for over 15 years, I have found that it's easy to release the habit of procrastination and get to action once you know what is going on. I was working with a client recently, and during the coaching process she became aware that the procrastination was a kind of protection for her.

Real Estate Marketing Summit Announces Power-Packed Lineup, RISMedia Discount

Attention all brokers, sales managers, marketing directors and top-producing agents. The second-annual Real Estate Marketing Summit 2011 (REMS 2011) is a two-day event that offers 20 exclusive workshops presented by 20 top industry leaders who will share their proven systems

Warning: Your Sales Techniques May Be Under Fire

“Real estate agent arrested for closing buyers on the purchase of a bigger home. Accusations of use of dialog, closing techniques, persuasion, inducement, and manipulation were made.” Can you imagine that headlining the evening news? Well what I uncovered recently may make this “headline” not so far-fetched. Early last year, Eileen Taus, director of education for the Westchester Putman Association of REALTORS®, asked if my most popular class, “Things Just Don’t Gotta Get Better, YOU DO!™,” could be submitted for continuing education (CE) credits.

Monday Morning Mobile: They’re Getting Closer

The closer we get to our mobile devices – the closer they get to us. Who you ask? Everyone and anyone who wants to sell us something, generate mind share, or impact our buying decisions. In technologies past, such as the traditional Internet, that would have been a bad thing; with mobile we’ll welcome it.

6 Effective (and Affordable) Ways to Improve Morale and Motivation

If you’re like most Americans, you just celebrated the Thanksgiving holiday with your loved ones. Chances are, you probably participated in the annual ritual of listing the things for which you’re grateful. For most of us, that includes our family, our friends, our homes, and our possessions, for example. We might also list our jobs—after all, they allow us to put food on the table. But does your organization inspire its employees to add anything else to that gratitude list? Are your people thankful for each other, for their leaders, and for the actual work they do? If not (and odds are, that’s the case), you’re also risking low morale, a negative culture, and less-than-optimal productivity.

Engage Your Prospect’s Learning Style

The successful outcome of your next sales presentation will be determined largely by your ability to do two things very well; develop rapport with your prospect and adapt your sales message to engage his or her preferred "learning style." The "learning style" theory was developed back in the early 1970s and has proven to be an extremely powerful communication model that every school teacher, parent, manager, and sales rep should have in his or her toolbox. Simply stated, the "learning style" theory promotes the concept that people have a natural preference, based upon their dominate sense, in how they choose to learn and process information; visual/seeing, auditory/hearing, or kinesthetic/touching.

Life in Mobile: Old Faithful

Mixed in with the hundreds of news articles I received this week was one that especially caught my eye: Retailers shouldn’t ignore text messaging when crafting m-commerce strategies. The reason it stood out is because I fail to remember the last time we spoke about our good ol’ friend, SMS,

A Client-Based Sales Approach for Agents

Today’s real estate agent faces daunting challenges. It’s more important than ever that real estate agents deliver value to consumers who have a negative view of real estate due to the real estate bust and are also empowered with a range of real estate information available on the World Wide Web.

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