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According to the 2010 NAR Profile of Home Buyers and Sellers, for the last three years, about 90% of home buyers used the Internet in their home search. And while the survey suggests that buyers may begin their home search independently, many turn to the Internet to find a qualified agent to help them with the process. It makes sense then, that agents that are finding the most success in today’s market are those that are taking a proactive approach to managing their reputation online.
Even the healthiest websites should be refreshed, retooled and refocused from time to time so that they generate the maximum results you desire. Here is a checklist to work from to make sure your website is on track for success:
1. IDX maximized and leveraged. Gone are the days of just one link to search properties and forcing the visitor to do a cumbersome search each time they visit. Have an interactive MLS search on the front page of your site and include quick searches to specific information and ways to register for hot property alerts like
www.KristanCole.com. Visitors to your site want to see listings and they want to see them quickly!
(EMC)—Big Fuel, a full-service social media and branded content agency, and Zuberance, a social marketing company focused on brand advocates, recently co-hosted an interactive panel discussion in New York City titled How to Turn Word of Mouth
You hand them out frequently to relatives, clients and others. You receive them, good and bad. What are they? They’re tips, and we get and give them regularly. You can use targeted tips to bridge your communication efforts and quickly help you develop your expert status on a particular real estate topic while optimizing your website.
Tips should be handed out one or only a few at a time, as you want to build trust and understanding with your audience. This is of course, unless you are creating a list of tips as guidelines or instructions,
According to an independent survey, 84% of home buyers would use the same real estate agent in the future. Unfortunately, memories fade over time, and the number that actually use the same REALTOR® again is dramatically lower.
RISMEDIA, August 11, 2011—As you read these statements—all of which came from actual clients—do any of them sound familiar? If you grew up in this society then you undoubtedly were conditioned to have conflicting beliefs about success.
• “I want to be successful, but I'm afraid that I wouldn't than have any time for myself, my friends, or my family.”
• “I want to be successful, but I fear that I could not endure the amount of stress that comes with success.”
• “I can't be successful because I really don't have what it takes.”
RISMEDIA, August 10, 2011—I had no intention of making my original article,
“MLSs Taking Control of your Destiny,” a “series,” but after receiving tremendous feedback on it and hearing all of the discussion around it at a recent conference, I was compelled to dive in further. With the hopes of inspiring future action, this article will be about reflection; holding up the proverbial mirror and acknowledging that that our habits, practices, realities and beliefs are the starting point and will ultimately dictate our outcomes.
RISMEDIA, August 9, 2011—Recently, NetFlix gently nudged their customers toward the inevitable. You can still choose between getting your movies through the mail, or by streaming online. However, if you want both, it’s going to cost you more.
RISMEDIA, August 8, 2011—As many consumers would likely agree, a good or bad customer experience can change everything. This is a reality that Illinois-based Home Warranty of America (HWA) not only takes to heart, but actively implements into its everyday business practices. With a consumer-oriented mindset at the forefront, the company prides itself on being the home warranty company that serves up the greatest customer experience possible—all day, every day. By staying in tune with the needs of those it serves, HWA maintains a firm grasp on the fact that a positive, service-driven customer experience can make a difference in the lives of all involved.
Mobile Technology is changing the way the world operates, largely by providing Smartphone users the opportunity to visit a website directly from their fingertips. It is no secret that while
RISMEDIA, August 8, 2011—According to eight-year veteran real estate agent Justin Thayer, many of today’s agents are still hoping to find a time machine that will take them back to 2007. Until such an invention is created, however,
RISMEDIA, August 8, 2011—Transparency is the watchword in today’s real estate market, and ethics are about more than meeting compliance requirements. Asset Managers Michael Hermosillo, Precision Asset Management;
RISMEDIA, August 8, 2011—Think of the work it takes converting a visitor on your website to a client as similar to baking a batch of perfect, award-winning chocolate chip cookies. For your award-winning cookies, you need to first
RISMEDIA, August 6, 2011—As real estate professionals, one of our most valuable assets is our database—and one of most important things we do as agents and brokers is to build and maintain that database. It is critical, therefore, to utilize a high-quality contact manager or customer relationship management (CRM) application to assist with that task.
RISMEDIA, August 6, 2011—Consumers worldwide have been quick to embrace the concept of a tablet computer. As brands start to explore how best to reach people via this nascent medium, JWT, a marketing communications brand,
