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Mortgage Rates Move Lower Following Weak Jobs Report

RISMedia, June 13, 2011— Freddie Mac (OTC: FMCC) recently released the results of its Primary Mortgage Market Survey® (PMMS®), which showed weaker than expected job growth in May pushing both fixed and adjustable-rate mortgages to new lows for the year. The 30-year fixed averaged 4.49 percent and the 15-year


Adversity Gives You Strength

RISMedia, June 11, 2011—How can you stay self-motivated and productive in the midst of turbulent times and a sluggish economy? How do you persevere as a salesperson when times are tough and customers seem to be holding on to every penny in fear of economic uncertainty? Every challenge, setback and personal difficulty you encounter in life also brings with it the seed of equivalent or greater benefit! The key to overcoming adversity is to avoid the temptation of panic and instead, focus on finding the greater benefit. Adversity will never leave you where it found you; it will either strengthen your character or weaken your resolve.


Real Estate and Living Media and Smarter Agent Form Strategic Relationship

RISMedia, June 11, 2011—The Real Estate and Living Media (REALM) Network, the online advertising service of the LPS Real Estate Group, recently announced a strategic media relationship with Smarter Agent, a leading mobile real estate application provider. This partnership enables the REALM network to expand


Advanced Education and Professional Certifications

RISMedia, June 9, 2011—With financial institutions tightening lending standards and requiring more from home buyers, consumers are asking more from their agents than ever before. And in response, many agents and brokers are pursuing advanced education and professional certifications to help them navigate the changing real estate landscape and better serve their clients. I feel fortunate to have had the opportunity to speak at RISMedia’s 2011 Achieve! Conference last month to a group of agents with similar expectations. And just like these agents, I found myself asking the same question as I prepared for the conference: What are the key programs and tools that agents need for success in today’s market? And how can REBAC help?


How Short Sales Can Be the Top Clique in Real Estate

RISMedia, June 7, 2011—As time goes on, the landscape of our real estate industry is beginning to look more and more like a high school campus. We have cliques, and whichever one is on top at the time looks down on the others as inferior. However, our cliques don’t have names like “popular,” or “troubled,” or “wannabes.” Instead, we have Traditional, REO, and Short Sale. Originally, the clique on top of our industry was Traditional sales. Traditional sales can be likened to those kids years ago who were “popular” because they were very status quo. They had few blemishes, never caused any problems, and did what was expected. Traditional held the top spot for many years, and no one ever thought they would be outnumbered.


Rand On Real Estate: The Pros and Cons of Investing in Phoenix

RISMedia, June 7, 2011— 77WABC Radio in New York is featuring “Rand on Real Estate,” a talk show hosted by OwnAmerica CEO Greg Rand that focuses on building wealth in the greatest asset class known to mankind—American housing. In this segment, Rand takes a call from a homeowner in Staten Island who called in to his


Building a Level of Trust through Education

RISMedia, June 7, 2011—Having received his real estate license shortly after he turned 18 and entering the real estate industry right out of college, Chad Rogers, a real estate agent in Beverly Hills, Calif. is dedicated to educating buyers and sellers on the realities of today’s market. “Now more than ever, people want to trust


The Business of Growing: The Top Nine Challenges of Growing an Entrepreneurial Business and How to Tackle Them

RISMedia, June 7, 2011—For many, achieving the American Dream means taking control of their destiny, quitting their 9 to 5, and opening the doors to their very own business. These brave entrepreneurial souls have shaped American enterprise, and today, they’re playing the very important role of helping to drive the nation’s economic recovery. And if you’re one of these brave souls—pouring your blood, sweat, and tears into running your own business— Professor Ed Hess stresses that there’s no time for rest. Once you’ve got your start-up off the ground, he says, the daunting task of growing your business to the next level must begin.


Your Real Estate Social Media Mantra: ‘Give and Gain’

RISMedia, June 6, 2011—Make this your transformational mantra for engagement in social media. This means not just characters in tweets, but real actions and sharing with others—whether it’s your knowledge, cool tools or any other valuable information you can share. This will help you build new relationships and lead to more fans or likes, followers and others who connect with you; new business will follow. Did you know that fans are 41 percent more likely than non-fans to recommend a product they are a fan of to their friends?*


Low-Cost Marketing Strategies

RISMedia, June 6, 2011—Everyone loves the idea of streamlining their marketing with low- and no-cost ideas that can leverage what they are doing in their business. Here are six tips that can help you maximize what you have available to you and at the same time, spread your marketing message to the world.


Sponsor Spotlight: Buffini & Company Sponsors RISMedia’s ‘Achieve!’ Conference

RISMEDIA, May 24, 2011--Buffini & Company is honored to be a sponsor at RISMedia’s marketing and opportunity conference, Achieve!, opening in Rye, N.Y. , yesterday and continuing through today, May 25. ...


The Do’s and Don’ts of Online Cross-Cultural Conversations

RISMEDIA, May 24, 2011—Knowing where to meet potential buyers and sellers online is only half the battle. Once you’ve identified the social networks that fit your global objectives, the next challenge is tapping into the business-building potential of these networks with effective communications. Social networking can be an excellent tool for meeting new people and creating new opportunities far from your local market. That said, cross-cultural blunders are easy enough to commit in face-to-face settings. Shift those conversations to a social network—where proper online etiquette poses new challenges and you cannot read non-verbal communications—and it is even easier to run into trouble.


Realtors Property Resource Provides Free, Comprehensive Property Database for REALTORS

RISMEDIA, May 24, 2011—In this fast-paced, technology-based world, a major challenge is meeting the information needs of technology-empowered consumers who do extensive research, sometimes months before starting the process of buying or selling a property. The Realtors Property Resource™ (RPR™) is an exclusive


Technology: Friend or Foe?

RISMEDIA, May 24, 2011—I know this question is odd coming from me, the CEO of one of the most successful technology companies in our industry. However, I’m also an experienced real estate professional and want to point out what I would call an industry epidemic: the expectation that technology is the answer to more sales. Whew! I’m sure I’m going to get hate mail over this one, but not from my top agent clients who are all earning over $1 million in gross commission income (GCI) year after year.


Customize Your Presentation Style

RISMEDIA, May 24, 2011—Warning: The information you are about to read will dramatically change the way you see yourself and how you relate to other people. In his book, Men are from Mars, Women are from Venus, author John Gray asserts the idea that men and women are so basically unlike one another in their



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