RISMedia, May 21, 2011—OK, so you’re standing in line in the supermarket, or in an elevator, at a party, or in a networking group. Sooner or later, someone is going to say to you, “So what do you do?” This is what you want, free publicity, so to speak. However, how you handle this question could determine whether this person becomes a prospective client, a prospective referral source or just walks away.

RISMEDIA, May 17, 2011—In the current complex housing market, it is critical for real estate professionals to evaluate their individual markets for short-term and long-term real estate investment potential for their clients. In every fluctuating housing market, there are opportunities. The real estate professional who has a command of these nascent opportunities will be a sought-out source for advice-hungry buyers. Home value shifts combined with employment levels and income growth can determine the short-term and long-term potential of a market. Ingo Winzer, President of Local Market Monitor, states that ”in over-priced markets, the momentum of home value changes is more important than income growth in determining future home values.”

RISMEDIA, May 17, 2011—Mobile technology is changing the way the world operates, largely by providing smartphone users the opportunity to visit a website directly from their fingertips. It is no secret that while consumers are getting much more demanding of the offerings websites provide on their mobile devices,

RISMEDIA, May 17, 2011—You’ve just started your own business. You have put your sweat, blood, and tears into its success. So, now what? How do you plan to spread the word? Technology is advancing so rapidly that if you thought you had a real bang-up marketing plan a year ago, do me a favor and shred it.

RISMEDIA, May 17, 2011—It has been said that salespeople who avoid making phone calls have skinny children. Prospecting for new business is critically important. For the majority of salespeople, it is by far the most challenging and stressful aspect of their profession. Successful salespeople are proactive and

RISMEDIA, May 3, 2011—Media buyers follow the masses, who are migrating away from traditional print and TV mediums in massive numbers. More people now get their news online than in newspapers. Nielsen found one million fewer U.S. households watching prime time over last year, while the online audience has almost ...

RISMEDIA, April 30, 2011—As a real estate professional you know that you must have a website. There are many options for creating a website, such as a company sponsored site, a custom website, or a real estate website template with hosting. Regardless of where it came from, how do you get visitors to your site now that you have one? I say, let’s throw a party and invite them! Here are five steps that you can do immediately that will bring more buyers and sellers to your website. And more importantly, these steps will keep them coming back for more! Think of this as getting ready for a big party!

RISMEDIA, April 29, 2011—I find that many of my clients avoid marketing when it comes to their sphere of influence. Yet statistics show that your sphere of influence can be the greatest source of referrals. Let’s look at how you can dig in and get the “gold.” Tip 1: Define and Grade Your Sphere of Influence When is the last time that you took a good look at your contact list? What is the total? What are the categories in that group?

RISMEDIA, April 11, 2011—A diverse line-up of real estate visionaries and experts will share insights and strategies at RISMedia’s Achieve! Conference this May. RISMedia’s 23rd annual educational and networking event will take place on May 24th and 25th at the Rye Town Hilton in Rye, New York. To go directly to the registration site, click here.

RISMEDIA, April 11, 2011—Who is leading the charge in today’s real estate market? To foster conversations and recognize those at the forefront of the industry, The Real Estate Book/RealEstateBook.com, a content provider of real estate information online, in print, direct mail, social

RISMEDIA, April 11, 2011—Some of real estate’s most innovative and respected thought leaders will gather in Houston this summer to chart the future of MLS public websites connecting REALTORS® and Internet consumers when the Houston Association of REALTORS® (HAR)

RISMEDIA, April 8, 2011—While you may not always get what you want, you will always get what you expect! Surprisingly, the power of belief and expectation work just as effectively on your feelings of self-doubt and limitation as they do on your thoughts of success and achievement.

RISMEDIA, April 8, 2011—As a real estate business coach, I often hear the question: "What is the difference between accountability coaching and mindset coaching?” This is an excellent question and deserves a comprehensive answer. Many real estate agents have invested money

RISMEDIA, January 27, 2011—This unprecedented housing crisis has a flip side—the investment opportunity of a generation. One in four real estate transactions in 2011 will be purchases by investors. Learn how to capture this opportunity: The gold rush is on. ...

RISMEDIA, August 19, 2010—1parkplace announces an informative webinar workshop for brokerage leadership that is designed to reveal the secrets to online and offline market domination.