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Leading In the Face of Adversity – 6 Tips to Inspire Others to Do Their Best

RISMEDIA, June 3, 2009-It wasn't so long ago that we were setting sales volume and price records, and the ranks of our industry swelled with


Real Estate Marketing Strategies- 5 Ways to Double Your Income Using Your SOI

RISMEDIA, May 30, 2009-I find that so many of my clients avoid marketing when it comes to their sphere of influence, yet statistics show that your sphere of influence can be the greatest source of referrals. Following these simple tips will allow you to easily reach out to your sphere of influence.


Real Estate Marketing Strategies: How to Avoid the Biggest Mistake Real Estate Agents Make

RISMEDIA, April 29, 2009-"The market is so slow and I don't know where my next sale is coming from." How often have you heard someone say that when business is down and the economy is questionable? It seems logical, doesn't it, to tighten your purse strings? ...


Real Estate Marketing Strategies – Does the Law of Attraction Work in Today’s Market?

RISMEDIA, April 1, 2009-As a real estate business coach I get asked this question a lot. "Does the law of attraction still work in today's economy?" The answer is yes, the law of attraction works in any economy. ...


No Listing? No Problem- How to Attract Buyers Even if You Don’t Have a Listing

RISMEDIA, March 18, 2009-An agent approached me the other day with a problem. He wanted to work with buyers who were looking for homes in a highly desirable area of his marketplace. Most of us have such an area where the homes are worth more, and thus the commission earned ...


Barbie’s Birthday

RISMEDIA, March 12, 2009-Barbie is turning 50! Now here's a girl who just keeps getting better and better. She has had over 50,000 makeovers since her birth in 1959. Now that's what I call re-inventing yourself. The truth is, Barbie has likely had as many careers as she's had hairstyles. ...


Why Your Prospects Should Choose Which Ads You Run

RISMEDIA, March 11, 2009-If the ads you run don't earn you more than you spend, you shouldn't run these ads. Sounds logical doesn't it? But in the day-to-day operation of their businesses, the truth is that many agents have no idea how much their ads really cost. They know how ...


The Power of ‘The Huddle’: Why Positive Feedback Improves Motivation

RISMEDIA, March 5, 2009-The Rabbi at our synagogue has a way about him. He is short and bearded, and he reminds me of Papa Smurf. He sings and plays the guitar during services, chronically forgets the page number that we need to turn to, and makes a point of personally ...


Excitement about RISMedia’s Top 5 in Real Estate Network Grows as Seminar Series Travels through Florida

Florida Agents Still Have Time to Attend ‘The New Deal in Real Estate' Tomorrow and Friday ...


Mastering SOI Marketing – It’s Not Personal, It’s Business

RISMEDIA, March 4, 2009-Q: "Dear Jennifer, Got up this morning and saw that my daughter's best friend's parents listed with someone else! They've been on my mailing list and their daughter and my daughter have been best friends since grade school. I'm crushed. Should I continue to send them things ...


Why Should a Prospect Do Business with You vs. Your Competitors?

RISMEDIA, April 10, 2009-Before you can begin to market effectively to your prospects, you need to ask yourself some important questions: ...


Social Media Mindfulness – What Every Real Estate Professional Needs to Know

RISMEDIA, May 9, 2009-Brad Hanks (bradhanksseminars.com) refers to himself as a "social media evangelist." He is out in the field preaching to the masses about the importance of embracing the tide that is social media. He is also a well-respected CRB (Certified Real Estate Brokerage Manager) instructor and the developer of a


If You Believe in Yourself, You Can Achieve Anything

RISMEDIA, March 2, 2009-The real estate market anywhere, at any time, is what you see it is. If you believe you can succeed in the market, then you can. If you believe that the market is a disaster for everyone, then you cannot. ...


The Connection Between The Journal and The Journey

RISMEDIA, February 26, 2009-I was helping my daughter, who is in grade 11, with her assignment on the George Orwell classic "1984" and we were discussing the symbolism of the diary in the story. Now, here is a quick re-cap for those of you who read this book many years ...


How to Beat Commission Discounters, List Price Inflators and Your Prospect’s Best Friend at the Listing Table

RISMEDIA, February 25, 2009-Your listing presentation is the most important contact you will have with a seller prospect. In most cases, it's the first face-to-face contact you will have with this prospect, and the only chance you'll have to help them understand how you can benefit them in a way that other agents can't. In many cases, you will be in competition with other agents who will also be trying to sell their services. How well you do in this presentation will determine whether this prospect becomes your client or someone else's.


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