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“Real estate agent arrested for closing buyers on the purchase of a bigger home. Accusations of use of dialog, closing techniques, persuasion, inducement, and manipulation were made.” Can you imagine that headlining the evening news? Well what I uncovered recently may make this “headline” not so far-fetched. Early last year, Eileen Taus, director of education for the Westchester Putman Association of REALTORS®, asked if my most popular class, “Things Just Don’t Gotta Get Better, YOU DO!™,” could be submitted for continuing education (CE) credits.

The closer we get to our mobile devices – the closer they get to us. Who you ask? Everyone and anyone who wants to sell us something, generate mind share, or impact our buying decisions. In technologies past, such as the traditional Internet, that would have been a bad thing; with mobile we’ll welcome it.

If you’re like most Americans, you just celebrated the Thanksgiving holiday with your loved ones. Chances are, you probably participated in the annual ritual of listing the things for which you’re grateful. For most of us, that includes our family, our friends, our homes, and our possessions, for example. We might also list our jobs—after all, they allow us to put food on the table. But does your organization inspire its employees to add anything else to that gratitude list? Are your people thankful for each other, for their leaders, and for the actual work they do? If not (and odds are, that’s the case), you’re also risking low morale, a negative culture, and less-than-optimal productivity.

The successful outcome of your next sales presentation will be determined largely by your ability to do two things very well; develop rapport with your prospect and adapt your sales message to engage his or her preferred "learning style." The "learning style" theory was developed back in the early 1970s and has proven to be an extremely powerful communication model that every school teacher, parent, manager, and sales rep should have in his or her toolbox. Simply stated, the "learning style" theory promotes the concept that people have a natural preference, based upon their dominate sense, in how they choose to learn and process information; visual/seeing, auditory/hearing, or kinesthetic/touching.

Mixed in with the hundreds of news articles I received this week was one that especially caught my eye: Retailers shouldn’t ignore text messaging when crafting m-commerce strategies. The reason it stood out is because I fail to remember the last time we spoke about our good ol’ friend, SMS,

Today’s real estate agent faces daunting challenges. It’s more important than ever that real estate agents deliver value to consumers who have a negative view of real estate due to the real estate bust and are also empowered with a range of real estate information available on the World Wide Web.

Realty Embracing New Technology, or R.E.N.T. (myrentus.com), is leading the way to homeownership by providing a turn-key solution for success in the evolving real estate market via an efficient and proven rental process. Brian Herron and Meghan Ferguson, two of the principals responsible

The marketing tools available to REALTORS® have changed considerably since the early days of door-knocking, open houses, sending out flyers, even delivering pumpkins in October. We’re now in the era of Web 2.0 and beyond, with Internet and social marketing tools, which are more cost-and-time-effective than anything that we’ve ever tried before. As long as you’re using them in the right way, and efficiently, there are many advantages to blogs, Facebook, Twitter, and other websites for connecting with your consumers.

Moe Veissi does not mince words. And in today’s climate of overall consumer concern and market hesitation, his approach is not only refreshing…it’s exactly what’s needed. Stepping in as the 2012 President of the NATIONAL ASSOCIATION OF REALTORS®, Veissi boasts 40 years of real estate

There are so many different ways of generating leads today that brokers and agents struggle to determine where they should spend their limited marketing dollars. In poll after poll, as we survey audiences and coaching clients, we have found that a majority of agents want more high-quality leads. Yet in the same polls, we find most do not track the conversion ratio from the leads they do generate, so they have no way to measure whether a lead source is valid.

This week’s headlines from the NATIONAL ASSOCIATION OF REALTORS® include: zipLogix celebrating 20 years of innovation; free direct marketing tools from Lowe’s; and the ability to customize any of 11 brochures.

It's been said that salespeople don't plan to fail, they simply fail to plan. How much time do you currently spend preparing for your client appointments? If you're honest with yourself, the answer is probably not enough. In my opinion, the single most common characteristic shared among all successful salespeople is the value they place on pre-appointment preparation, research, and planning. I believe that when W. D. Boyce founded the Boy Scouts of America in 1910 he selected "Be Prepared" as the organization's motto, because he understood that preparation was the key to unlock the door of opportunity.

In need of a new television stand, I recently made a sojourn to a popular discount store for an inexpensive, viable piece that would do the job. After making the purchase ($49.95) and lugging the flat, 3 ft. x 2 ft. box back to the house, assembly was the next task. Once all the parts were removed from the box and laid out on the floor, it was easy to examine exactly what the product was made from: particle board (not even very good particle board at that), a black plastic veneer, and formed plastic wheels. During assembly, it was not even possible to

Facebook has changed our world and it will never be the same. Having watched the movie “The Social Network” in theatres, and numerous times on TV, I am still amazed by the Facebook story. Facebook represents one of the most incredible successes in business history and it has created a ...

Although we’ve been hearing over and over that distressed property sales are a huge part of today’s real estate market, pursuing short sales as a viable business option has been avoided by over 90% of real estate agents. Less than 2% of those who venture into the short sale arena are successful. Yet, over the next five years, it is predicted that 40-60% of all sales will be distressed, i.e., REO/short sales.