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In The Spotlight Archive


Create a Consistent Reputation while Promoting Your Brand

Real estate professionals can all agree that consistency is the key to creating brand and name recognition in your marketplace. An in today’s challenging market, real estate professionals must do everything they can to make sure they stay top of mind.


A Local Footprint Goes a Long Way in Today’s Real Estate Market

RISMEDIA, January 26, 2011—Knowing your local market is an important piece of the puzzle for any real estate agent. As consumers continue to demand more information at a faster pace, it is crucial that agents take the time to learn the ups and downs of their local real estate market.


Building Confidence in Today’s Market – Why Now Is a Good Time to Buy

RISMEDIA, December 1, 2010—Overcoming consumer confidence is a challenge that real estate professionals across the country face today. While today’s market represents one of the best real estate markets we have seen, buyers, sellers and tenants are more focused on the national


Keeping Agents Informed Leads to Real Estate Success

RISMEDIA, November 2, 2010—No matter what the real estate market looks like, it is crucial for real estate agents to be kept up-to-date with what is occurring. Here, Dominic Scappaticci, president and designated broker with Realty Executives Phoenix, in Phoenix, Arizona discusses how he keeps his agents informed. ...


Using Media to Build Relationships

RISMEDIA, August 27, 2010—Staying up-to-date with the latest technology is crucial for real estate professionals looking to find success in today’s market. Here, Barbara Mann, broker/owner of RE/MAX Realty Consultants in Greensboro, North Carolina


Leveraging Your Brand One Step at a Time

RISMEDIA, July 26, 2010—Leveraging your brand is crucial in today’s market as real estate companies around the country compete for business. Marketing budgets are being squeezed and yet building strong brand recognition is more important than ever.


Beginning the Upturn

RISMEDIA, April 29, 2010—As the market continues to slowly recover, there is still a lot of opportunity for buyers and more than there has been for sellers as buyers return to the market. Here, John J. Adams, General Manager,


In the Trenches – Actively Staying Involved

RISMEDIA, March 19, 2010—Staying on the front lines and being aware of everything occurring within their business, Todd Hetherington, CEO and Mary Lynn Stone, President of Century 21 New Millennium


Facing the Market Head-On

RISMEDIA, March 1, 2010—Being realistic about today’s market realities is one of the best ways for real estate professionals to face the market head-on.


Get Everyone Involved and Invested

RISMEDIA, January 20, 2010—Keeping everyone within your organization involved is just one way that real estate professionals can keep agents invested in their company,


Staying Top of Mind – Constant Communication Is Key

RISMEDIA, December 24, 2009—Constant communication between yourself and your clients is one of the easiest ways to create top-of-mind awareness. While real estate


A Positive Approach to the Future

RISMEDIA, November 19, 2009—Staying positive is easier said than done these days, but having a positive outlook can help real estate professionals head toward the future on the right track. Here, Matthew Stamer, Broker with EXIT Realty Central in Central Florida discusses how a positive attitude toward the future can ...


Staying Ahead of the Market

RISMEDIA, October 30, 2009—Staying ahead of your local competition while keeping your name in front of your clients is crucial to staying profitable in any


Expanding When Others Cut Back

RISMEDIA, October 12, 2009—At a time when most real estate companies were cutting back, Doug Radford, founder of Realty Executives Exceptional Realtors


Creating Efficiencies Keeps Business Running Smoothly

RISMEDIA, September 22, 2009—Keeping your business running smoothly is a key goal to success in any marketplace. While real estate professionals around the country



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