Best Practices | RISMedia

Know Your Brand and Protect It

(MCT)—You are a brand. Just like Coke or Nike or Starbucks. People think of you in a certain way. It’s how you look and what you wear.

Your Best Marketing Tool Is Still the Most Basic One

New concepts are constantly emerging in marketing. We’ve seen the rise of “green marketing” — appealing to people’s environmental concerns by emphasizing recycled packaging and the like. And mobile marketing,

Women in Business: 3 Ways to Set Yourself Apart from the Competition

A record number of women are Fortune 500 CEOs. Women are launching businesses at 1.5 times the national average.

How to Handle an Angry Client

(MCT)—Something has gone wrong with one of your clients. One of your employees has made a mistake or maybe you were the one who messed up. Either way, you have a hopping-mad person on your hands and a sinking feeling in your stomach. How do you deal? How do you recover? Start by taking a step back from the situation. As tempting as it might be to dive headlong into the debate over who is at fault, stop and take a deep breath first. It’s important to remember that your first move in an emotionally charged situation is to manage your own feelings before attempting to manage anyone else.

Branding Consistency: Color Is Key

In the real estate business, color is key when creating customer communications across all platforms. Consistent color branding imparts a professional and memorable brand impression that resonates with your prospects. Xerox research reveals that color improves brand recognition by up to 80% and increases comprehension by as much as 73 percent. Are you taking full advantage of color in your business branding? Whether you’re just starting out or revitalizing your current marketing, here are some tactics to help you choose colors that will net your business a little more green.

Tips That Will Immediately Help You Win More Listings and Convert More Buyers – Part 2

In Part 1 of “Winning Listings and Converting Buyers” we discussed some keys to generate qualified leads by integrating your offline and online marketing initiatives. This article focuses on the conversion of those leads. It is very important to remember that you only get paid on conversions. Nobody cares if you have 1,500 friends on Facebook if you can’t sell their house nor can you financially support driving around endless buyers who fail to ever purchase something from you.

The Right Mindset, the Right Results

“There is always a choice in how you look at real estate: You can grouch about how hard the business is or you can be grateful,” says Ron Cadieux of HER REALTORS®/ The Raines Group. Read on to learn how, in the real estate industry, gratitude can prove to be ...

Creating a Winning Environment

There’s an old business adage that says, “Hire slow and fire fast.” The new mantra seems to be “hire fast and fire fast.” I haven’t decided yet whether hiring cautiously or quickly is the right way to go—I’ve seen both work well—but I do believe that when you have a poor performer on your team, you need to move on...fast! Maintaining a business culture that focuses on and rewards the best-performing individuals is a great way to build a phenomenal business environment. Having a productive and fun workplace, where people are encouraged to innovate and create great processes, systems and marketing ideas, is often the difference between a stress-free and productive office and one filled with pressure and conflict.

Ask the Expert: Short and Foreclosure Sale Advice

Are you working with clients purchasing a short sale or foreclosure? David R. Leopold, Owner of Pillar to Post Home Inspection in Fairfield County, Conn., gives us insight

5 Ways to Use the Power Broker Survey for Business Development

The polls are closed and the tally is on to rank the leading brokerage firms for 2012. Receiving its largest response ever, RISMedia’s 25th Annual Power Broker Survey will yield a record-breaking listing of real estate’s top brokerage firms in the forthcoming 2013 Power Broker Report, sponsored by Move, Inc., HSA Home Warranty, Homes.com and Leading Real Estate Companies of the World®.

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