The Agent Playlist: Song Suggestions for Your Next Open House
Planning for an open house requires diligence; you don’t get a second chance for the first impression of a house....
Best Practices
Zillow Preview Transforms Pre-Marketing From Guesswork to Data-Driven Strategy
Agents have long done some version of pre-marketing—reaching out to their networks, posting on social, circulating a “Coming Soon” to...
Op-Ed: Leadership Is the Differentiator in Any Brokerage
Above: Colette Ching. After more than 20 years in real estate leadership, one thing has remained constant: markets change, people...
Why a Home Likely Won’t Be Sold If There’s Signs of Mold
Spring is the busiest season for home sales, but the ‘dream home’ narrative often ends abruptly once the inspector arrives....
Natalie Davis on Impacting Community Growth for Keller Williams
Last year, Natalie Davis advanced inclusion and belonging across Keller Williams Realty International, serving as director of community growth and...
Looking Beyond the Floor Plan: What Today’s Buyers Really Want
Keri White—president and co-owner of Human Element Real Estate in Santa Monica, California—will be the first to tell you that...
3 Business Moves Agents Should Make Before Summer
As the market heads into the summer season—typically one of the busiest times of the year for real estate—agents have...
American Home Shield Expands Technology Partnership with SkySlope
Frontdoor, Inc., a national home warranty provider, has announced an expanded relationship with technology provider SkySlope to help simplify transactions...
New ‘Zillow Buzz Index’ Tracks Buyer Engagement
Zillow has launched the Zillow Buzz Index (ZBI), a new metric that measures which design details and architectural features boost...
The Pre-Marketing Rush Is Reshaping Listings—and the MLS Record
In a matter of weeks this quarter, all the major brokerages partnered with portals to pre-market their listings. Compass routed...
How to Calm Jittery Sellers When Similar Homes Close by Are Also for Sale
While you as the seller’s agent or broker understand all the intricacies and strategies of working a listing, your clients very likely are first-timers, vulnerable to emotions and worrisome opinions precisely because they don’t have prior experience. Read more.
Business Tip of the Day provided by
