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Best Practices Archive


Top Producer Systems Now Integrated with Dropbox and Google Drive

Top Producer Systems, a leading developer of media and technology solutions for real estate professionals owned and operated by Move, Inc., recently announced the expansion of its CRM product


Survey Status Gives Brokers Competitive Edge

Leading real estate firms from across the country are quickly completing RISMedia’s 25th Annual Power Broker Survey, securing their opportunity to be ranked among the nation’s Power Brokers. The survey deadline is February 27, 2013. If you have not completed the survey yet, please click here to do so. By participating in the Power Broker Survey, brokers are given the unique opportunity to document their success, especially important in today’s highly competitive, recovering real estate market. Firms who meet the criteria will appear in RISMedia’s preeminent ranking of real estate’s top firms, The Power Broker Report. This year’s Power Broker Report is sponsored by Move, Inc. and HSA Home Warranty.


Web 101: Fundamental Do’s and Don’ts of Real Estate Websites

With an estimated 90 percent of homebuyers conducting home searches online, you’d be smart to use the beginning of 2013 to beef up your Web presence. Take a minute to discover the six things you absolutely must include on your real estate website (and which three things to avoid). Is your site up to snuff? 6 Must-Haves Contact Information: Your name, phone number, email or contact form, and links to your social media accounts should be visible on every page. Left or right margins are great for this.


The Mobile Consumer: Remapping the Pathway to Purchase

The mobile device has created a new breed of consumer: The Mobile Consumer. We have not seen this type of change in human behavior since the advent of the automobile.


Weekly Video Tip: Rule of Thirds

During the past Reel Rebel segments, we’ve taught you how to use your camera; we’ve taught you how to use green screen; we’ve taught you how to edit, but none of that matters if your shots don’t look good.


3 Questions to Ask Yourself Every Morning

I recently held our first training call with our new virtual coaching platform, and noticed that the one topic that drew the most interest was when I covered the topic of “the three questions to ask yourself every single morning.” By simply asking these three questions, you will find that you can be more productive and have better direction for your day. Here are the three questions: 1. What - The first question to ask yourself every day is, “What do I want to accomplish today?” It is such a direct question that forces you to focus on a specific direction for the day. Most of us wake up most mornings and do whatever shows up on our desk or in our inbox.


Increase Productivity for Less with Lenovo®

NAR PULSE—Thanks to REALTOR Benefits® Program Partner Lenovo®, REALTORS® can take advantage of employee pricing, including up to 25 percent on Lenovo ThinkPad® and IdeaPadTM notebooks


Getting Listings in a Low-Inventory Market

With many areas of the country being considered a seller’s market, it is it important to hone your skills and show sellers why they should specifically list with you above going FSBO or choosing another agent. Many sellers think that in a seller’s market they can sell their home without using a REALTOR in the process. Here are 5 strategies to generate seller leads as well as show them why hiring you would be the best decision while getting the most out of their home sale. 1. Feature neighborhoods in your website for where you want to attract sellers. Perception is reality and this gives the seller the vision that you know their market and


To Paraphrase Cheshire Cat…Vision

Real estate sales are a business. REALTORS®, like all business owners, must establish a clear vision and then plan the step-by-step method of how to achieve that vision. A vision is like a target.


Monday Morning Mobile: Residential Trends Hit Commercial Real Estate

The commercial real estate industry is often seen as the older, antiquated sibling of the residential real estate industry. However, a new report by inMotion Real Estate indicates that the trends of the younger,


Maintaining a Strong Foothold in the Multicultural Market

Being able to understand and serve your area demographics is a critical component to mastering your market. Below, Juan Martinez of CENTURY 21 Martinez & Associates talks to RISMedia’s Paige Tepping


Top 5 Spotlight: Standing Out from the Competition

Staying on top of your industry game is crucial when it comes to succeeding in a fluctuating market. So what is next for real estate? We turn to Mike Parker of Huff Realty to find out.


Top 5 Spotlight: Treat Real Estate like a Business to Find Success

What is the key to happiness in the real estate business? According to Brandon Brittingham of Long & Foster Real Estate, it’s hard work. Read on for Brittingham’s tips for maximizing your online presence,


Adaptability Is Key to Success in the Year Ahead

It’s a new year, and that’s reason enough to celebrate. But now it’s time to get down to business and look at your plans for 2013. Have you set goals for the year?


Thank You Cards: Small Investment, Big Impact

Q: What piece of marketing collateral can you send just about anyone – grad student, retiree, working mother etc… – and be almost 100 percent sure they’ll open it?



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