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Best Practices Archive


Adaptability Is Key to Success in the Year Ahead

It’s a new year, and that’s reason enough to celebrate. But now it’s time to get down to business and look at your plans for 2013. Have you set goals for the year?


Thank You Cards: Small Investment, Big Impact

Q: What piece of marketing collateral can you send just about anyone – grad student, retiree, working mother etc… – and be almost 100 percent sure they’ll open it?


Weekly Video Tip: Exploring Mic Types

Researching microphones can be a long and frustrating process, so let us help you demystify that world a little further by explaining two different types: omni-direction and cardioid.


How Companies Can Update the Workplace

Your technology may be cutting edge, but how is your workplace environment? Does it need an update, or maybe an upgrade? If you want your company to achieve the best results, then maybe it’s time


Real Estate for Today…and Tomorrow

Her office is in Lexington Park, Md. His is 70 miles away in Alexandria, Va. But for company president Mary Lynn Stone and CEO Todd Hetherington, the partners and dynamic visionaries behind CENTURY 21 New Millennium,


Adaptability Is Key to Success in the Year Ahead

It’s a new year, and that’s reason enough to celebrate. But now it’s time to get down to business and look at your plans for 2013. Have you set goals for the year? If not, don’t worry; it’s never too late to come up with a plan that helps you ...


Staying Top-of-Mind in a Crowded Real Estate Market

For real estate professional Elizabeth Monarch of RE/MAX Associates, Louisville, Ky., staying in touch with clients is more than just about maintaining a competitive edge. With 62 percent of her business coming from repeat customers and referrals, staying top-of-mind is a vital part of her continued success. With The Personal ...


Marketing Strategies: Create Your 2013 Success Blueprint

Many people who want to create success for the New Year don’t realize that in order to do that, they need to have a blueprint for success. What does that mean specifically? It takes two things to create a blueprint for success. The first thing you have to have is a clear vision of what it is you want to create. The more powerful your vision and the more you can feel your vision, the stronger it is. So for example, if you want to make $500,000.00 in real estate in the year 2013, and you’d like to work maybe 30 hours a week or less


In the Spotlight: Taking Advantage of Every Opportunity

Are you looking for a new strategy to master a slow market? According to Doug Collins, President of Prudential Collins-Maury, Inc., the key is to maintain a steady source of well-priced listings in good condition. “Be honest with your agents and address issues head-on,” says Collins. “You must also force ...


The Cutting Edge Your Listings Need

Since the advent of YouTube, video has exploded on both a global and hyperlocal scale. Businesses and industries everywhere have been employing video to promote their services and appeal to their consumers, and rightfully so. The real estate industry is no different; for brokers or agents not using video as ...


Second Century Ventures Brings Cloud Computing to REALTORS®

The National Association of REALTORS®’ venture capital fund Second Century Ventures has become a strategic investor in Symform, a distributed cloud backup service. ...


The Money’s in Mobile

I have made the point over the past couple months that our mobile devices have taken over as the primary consumer search tool for most of us and will take over for the rest of us in the near future. Yes, many of us still have a desktop computer that we use for work, to create documents, presentations and do research. However, when the work day is done, we immediately switch to our mobile devices—smartphones and tablets—for all our consumer-searching needs. Why wouldn’t we? It’s far more convenient and comfortable to sit on our couch, recliner or at our dining room table with our smartphone or tablet than it is to sit at those same places with our laptop. According to Nielsen, a recent study found that 85 percent of smartphone/tablet owners use their device while watching TV


Building Your Pipeline: Why Now Is the Perfect Time

Generating more leads is probably permanently on your to-do list. But as we turn the page into a new year, it’s the perfect time to tackle this one head-on.  Why now? According to recent research, typical consumers think about the possibility of buying or selling a home for six to 12 months before becoming active clients. That means that if you start engaging leads now, you’ll be top-of-mind when the busy spring and summer real estate season gets here.


13 Keys to Building a Killer Business in 2013

One of the benefits that the Top 5 in Real Estate Network® offers its members is the opportunity to participate in monthly ‘This Way to the Top’ webinars. Each month we focus on a single topic of interest,


Web 101: Fundamental Dos and Don’ts of Real Estate Websites

With an estimated 90 percent of home buyers conducting home searches online, you’d be smart to use the beginning of 2013 to beef up your web presence. Take a minute to discover the six things you absolutely must include on your real estate website (and which three things to avoid). Is your site up to snuff? 6 Must-Haves • Contact information: Your name, phone number, email or contact form, and links to your social media accounts should be visible on every page. Left or right margins are great for this.



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