RISMEDIA, December 16, 2009—Rebranding in the midst of today’s market uncertainties may be an adventure that many real estate professionals are not willing to take. But Greg Rand, Managing Partner,

RISMEDIA, December 15, 2009— Every real estate professional knows that a large part of their success depends on their reputation, which can be greatly affected by the organizations

RISMEDIA, December 14, 2009—Ever try to search for a new home online? You probably found thousands of homes on Google, Yahoo, Zillow.com, Trulia.com and Realtor.com. Yet, you may have struggled to find listings in your community. Frustrated, you hit the streets to find homes for sale in your neighborhood. Websites are increasingly important to the buying and selling of homes. According to the National Association of Realtors, 87% of buyers search the Internet to find homes—making the need for more robust consumer websites a priority.

RISMEDIA, December 12, 2009—Are you wondering how to survive this holiday season? Do you get caught up in the fast pace to the point of stress and exhaustion? What if, this year, you could create exactly what you want? How about transforming stress into joy? How about making more money, instead of going in the hole?

RISMEDIA, December 12, 2009—As 2009 comes to an end, it is crucial for real estate professionals to prepare themselves for the future so they can hit the ground running in 2010. While the business model of the past no longer applies to today’s real estate market, Sherry Chris, President and ...

RISMEDIA, December 11, 2009—Businesses strategize about their vertical and horizontal markets all the time. They expand and adjust them, research the message they are sending

RISMEDIA, December 11, 2009—In an age of scarce customers and scarcer resources, performance is everything. Organizations must have the right strategy, supported by the right projects,

RISMEDIA, December 10, 2009—Last month, we listed the first five strategies for keeping your website in the best shape possible. Here, we outline five more great strategies: 1) Develop a Website that Is Ready for a Search Engine Optimization (SEO) Strategy. What use is your new website if no one can find it? SEO strategies like metatags and specific descriptions

RISMEDIA, December 10, 2009—What do you think of when you think of the Holidays? If you’re like most people, the first things you think of are the long lines, the massive amounts of traffic

RISMEDIA, December 9, 2009—Driving to work one morning earlier this summer, home buyer Lori Kramer was thinking about the homes she and her husband had looked at the day before. Then, she had a thought that would eventually change the direction of her home search completely. “My home at the time was listed for less than what we were approved for and it needed some work. So I wondered if we could use that remaining money to upgrade a home we were considering

RISMEDIA, December 9, 2009—Look who got an early holiday present—Realtors and the rest of the folks interested in buying and selling homes.

RISMEDIA, December 7, 2009—Dr. Frank Luntz recently released a new book titled "What Americans Really Want... Really." It's a great book for those of you who are serious about marketing.

RISMEDIA, December 5, 2009—One of the biggest concerns I hear from my clients, almost on a daily basis, is: “How can I market myself without being pushy?” or “How can I be assertive without being aggressive?” One of my clients, Shelley, recently came to her session bewildered. “I didn’t know approaching people and giving out my cards was going to be so difficult. I’m afraid I’m imposing on people and they won’t like me.”

RISMEDIA, December 5, 2009—Ensuring that your business is successful in the future starts with making good choices today. Becoming personally involved

RISMEDIA, December 5, 2009—There's no doubt about it: the past year or so has been a lean time for most companies. And while there's hope