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Business Development Archive


Paid Leads vs. Prospecting – It’s Not ‘One Size Fits All’

There has been lively debate on the merits of prospecting for leads versus using a paid lead program. At realtor.com® and Top Producer® we provide both solutions—and what we offer is segmented by where your agents are in their careers.


Know the Risks of Adding Banks to Your E&O Insurance Plan

Do you want to share your E&O insurance coverage with a bank or even the government? Most real estate professionals would agree that this does not sound like a good idea.


Weekly Video Tip: Lighting Diffusion

We’ve touched on a number of lighting subjects before; ND filters, color temperature, three point lighting. But today we’re going to dive into an advanced lighting idea that allows you to change the quality of the light you’re shooting with.


Get More Done with NEW Top Producer® CRM Release

We’re super excited to be rolling out some new upgrades to Top Producer® CRM. It’s been lovingly made to help agents and brokers achieve great things. Top Producer® CRM keeps your business all in one central place


Realtor.com® Launches Rentals App for iOS and Android

Realtor.com®, a leader in online real estate, operated by Move, Inc., has announced the launch of the realtor.com® rentals app for iOS and Android smartphones. According to the company, with this new tool,


Power Broker Spotlight: Overcoming Inventory Challenges

Sometimes, in order to move forward, we must look at what was successful in the past. In the following interview, Dan Elsea of Real Estate One in Michigan tells us what retired home-selling tricks his company has been


Mid-Year Goal Setting and Business Planning – In Less than 5 Minutes

Now is a perfect time to reassess and calculate what you need to do to get your goals on track! As we move towards mid-year, it’s time to put pen to paper about what is working (and what isn’t). A business plan isn’t set it stone, nor should it be a heavy burden. Rather, it’s a roadmap that helps clarify your objectives and how you’re going to achieve them. Success stems from having established goals and a plan to achieve them. Realtor.com® offers a free tool that allows you to review your last year’s results, set goals for the following year, and calculate just how many activities you will need to engage in to reach your objective. This free tool is designed for agents who have set an ambitious goal for prospecting, sales


Maximizing Your Online Reputation, Part 7: The End Zone

Editor’s Note: This is the final article of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here.


Remember: You Only Get Paid on Conversions!

I want to start this article by letting you in on a little secret: your client doesn’t care if you have 1,500 friends on Facebook if you can’t sell their house. In real estate, we get to meet people through many different channels


A Tale of Two Developers

While markets differ in various ways, most of us in real estate are playing our game by the same rules. All of us have access to the same quality resources, information and tools of our trade. Why is it then that a select few seem to achieve


Eight Things Keeping Your Company Out of First Place

Picture this: You’re relaxing on your couch and watching your favorite crime drama after a long day at work. You’ve halfway tuned out during a commercial break when something catches your attention.


Relationship Mastery

The No. 1, most important asset we have in our real estate arsenal is our relationships. Perhaps it will feel a bit redundant for me to remind you how important it is to work on your sphere of influence, but what exactly does that mean? For some, it means connecting with them on Facebook or sending out an annual calendar or birthday card. While those touches are valuable, and will sometimes even generate some business, that is not how the elite agents manage, build or nurture their relationships. What is a true sphere of influence? A sphere of influence is just that: Your circle of friends and acquaintances that influence you or that you have the ability to influence


New Home Sales Soar; How REALTORS® Are Maximizing Opportunities

With more than 25 years in the business, David Schoner is recognized as one of the nation’s leading experts in new-home sales and marketing. As the previous owner of Schoner Research and the New Jersey New Homes Guide, he’s worked for the past 17 years as vice president, Coldwell Banker NRT, responsible for all New Homes Division operations. In this interview, Schoner shares his insights on the rebound in new-home sales and how brokers can best build this important revenue stream.


12 Compelling Reasons Recruits Say YES to Your Company

The most important asset within your company is the people. Attracting the right people means appealing to those aligned with your values and vision and giving them a compelling reason to say yes


Maximizing Your Online Reputation, Part 6: Offensive and Defensive Moves to Promote and Protect Your Brand

Editor’s Note: This is the sixth of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this series in RISMedia’s Friday Weekly Business Builder e-newsletter. When attempting to manage your online reputation, it’s important to get ahead in the game by being proactive. You do this a number of ways: asking clients to



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