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Business Development Archive


Luxury Portfolio International® Expands Globally with 15 New Members in Q1

Luxury Portfolio International® has expanded its global footprint with the addition of 15 new member firms in the first quarter of the year, with extended coverage throughout Europe, as well as the U.S. and Canada,


Realtor.com® First to Add School Search in Significant Update to Mobile App

Realtor.com®, a leader in online real estate operated by Move, Inc., has announced a substantial update to its realtor.com® mobile app for iOS and Android. In addition to being the first to allow home buyers to target listings


Maximizing Your Online Reputation, Part 4: Tackling Reviews: The Good, the Bad and the Ugly

Editor’s Note: This is the fourth of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this series in RISMedia’s Friday Weekly Business Builder e-newsletter. On the Internet, word travels at a million miles a minute. When you start delving in to managing your online reputation, you may come across reviews of you


Realtor.com® Follows up on Nationwide Open House Weekend

In preparation for the beginning of the most trafficked months for open houses, realtor.com® has initiated systems for brokers and their agents to maximize their open house efforts.


People Buy from People

The salesman greeted me with a friendly smile as I approached the shiny SUV on the showroom floor. “That’s a pretty one, isn’t it?” he asked. “It sure is,” I agreed, “But can you tell me about its towing capability?”


Pop-a-Note: Sparking a Connection, Forging Client Relationships

Marketing mavens have long been saying that when it comes to making personal connections with clients, you shouldn’t be reaching out solely from a business angle. Instead, you should be stimulating regular conversation.


Creating a Simpler, Secure Workflow: Xerox Technology Supports Cloud Services, Custom Apps, BYOD and More

Xerox recently introduced ConnectKey™, a software system embedded in Xerox multifunction printers (MFPs) and a set of solutions that respond to an increasingly mobile workforce and the need for more advanced IT security across connected devices.


Beyond Referrals

Last month we discussed how changes in the corporate mobility industry may herald new business opportunities for brokerage-based relocation departments. Traditionally, relocation directors focused on buyer and seller referral revenue, but with fewer corporate transfers and increased renter populations, it may be time to include more non-traditional approaches. This month, we focus on key mobility trends and related support services. For future issues we’ll include topics that interest you most, so please take our short survey here. Awareness of trends that can impact mobility


Expanded Errors and Omissions Protection for REALTORS®

NAR PULSE—Victor O. Schinnerer, a REALTOR Benefits® Program partner, has expanded their errors & omissions policy with additional coverage enhancements for REALTORS®.


Consumer Confidence Making a Comeback

As the weather warms for spring, so are consumers—for home buying, that is. “Now that interest rates are at such a low level, people are beginning to realize that buying a home is more affordable than renting,” says Rob Sibcy,


Avoid These Real Estate Advertising Slogans

In the season premier of “Mad Men,” Creative Director Peggy Olsen uses a technique learned from Don Draper to help form ad copy for a client. She writes a letter as if she is a consumer recommending the product to a friend. Today, Peggy would be reading online reviews to learn, from the consumer’s standpoint, the clear advantages of her product – and listening to your clients is never a bad thing. What would your clients say if they wrote a letter to a friend recommending you? What’s really important to them? And what would they say that would convince a friend to do business with you?


Leveraging Social Media for Online Lead Generation

Targeting, converting and nurturing online leads are challenges many real estate professionals face. From the expense to the tools and management, knowing how and where to spend time and money


Get Ready For the Nationwide Open House Weekend April 20-21

In preparation for Open House weekend, realtor.com® and Top Producer® have jointly collaborated on two elements of a successful open house: Attendance and follow-up. To start things off, realtor.com® will help you learn how to post their open houses on the realtor.com® web site and also to make them visible on realtor.com®‘s mobile applications. As to follow-up, this begins with an array of materials that can be brought to the open house that will catch the attention of potential buyers and sellers, and concludes with new ways of following up, that according to one broker, doubled the effectiveness of his open house by using mobile technology and MarketSnapshot’s BrightOpen™ tool.


Maximizing Your Online Reputation, Part 3: Get Reviewed on Social Media to Enhance Your Image

Editor’s Note: This is the third of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here.


Builders Will Build, Buyers Will Buy – Will You Get in the Game?

Here’s an interesting question for brokers, managers and sales professionals: Of all current prospective homebuyers in your market, what percentage would like to at least consider the purchase of a brand new home?


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