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Business Development Archive


Why Social, Why Now?

Why is social marketing important to your business and agents? Imagine if every client you ever had was in a room – a room with not only you, but all of their friends. The truth is, this room exists, yet in the digital sense.


Through April 30, Register for Free Midyear Trade Expo, Earn MVP Reward

You and your agents earn the 2013 Profile of Buyers’ Home Feature Preferences download after registering between April 16-30 for NAR’s free 2013 Midyear Trade Expo. The Expo takes place May 15-16 in Washington, D.C.


Rising Costs Put Squeeze on Builder Confidence in April

Facing increasing costs for building materials and rising concerns about the supply of developed lots and labor, builders registered less confidence in the market for newly built, single-family homes in April,


Product Branding, Service Branding and Personality Branding

We do it all in real estate! So let’s take a look at these three branding components and how they integrate into a branding strategy.


Maximizing Your Online Reputation – Part 2: Get Your Name Out There

Editor’s Note: This is the second of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here. Watch for this series in RISMedia’s Friday Weekly Business Builder e-newsletter. Once you’ve decided to invest in your online reputation, the first thing you need to do is to get your name out there by being listed in as many online business directories as possible. It’s not rocket science; the more places your business is listed, the more


New Homes Bring New Opportunities

When I was a boy, my father told me a story I’ve never forgotten: The landlord of an apartment building, woken in the middle of the night with complaints from freezing tenants, struggled for several hours trying to get a big old boiler


The Hierarchy of Social Networking

When I teach my clients about being a successful social networker without spending a lot of time or money, I start of by explaining a concept I call The Hierarchy of Social Networking. It outlines the steps needed


May I Have Lousy Service, Please?

Have you ever bought a product or hired a company and said, “May I have lousy service, please? I’d like to be frustrated by the experience of doing business with you.” Doubtful. We’ve all experienced lousy service – whether that’s due to long lines at the checkout, a botched order at a restaurant, over promises that were under delivered, or just a crummy attitude. Certainly nothing you’d ask for. However, “good” service should be an expectation. And, depending on the product and the price, you have higher and lower definitions of “good.” For example, you do not have the same expectation at a fast food restaurant as you would a fine dining establishment. You pay more and expect more. You pay less and expect less. A real estate transaction is a pretty high priced item, so the expectation


Sellers Becoming Confident in the Housing Market, Providing an Optimistic Outlook for the Housing Recovery

Realtor.com®, a leader in online real estate operated by Move, Inc., has released its March data on the U.S. housing market that shows growing optimism and confidence among potential sellers. Realtor.com®’s March 2013 data


How Many Can You Name?

For the purposes of this blog post, I’m going to focus on the “big” networks—facebook, twitter, YouTube, Google+, Instagram, Pinterest, foursquare, LinkedIn and flickr. As you’ll notice, that’s still a pretty long list.


Top Producer Launches Bright Open App in Time for Home Buying Season and Open House Weekend

The Spring home-buying season started early this year and Nationwide Open House Weekend (April 20-21) is right around the corner. As REALTORS® prepare for an influx of opportunities to meet new clients and close transactions,


Keeping Up with Data in Today’s Ever Changing Market

Brint Wahlberg, ABR, ePRO, GRI, was among the first REALTORS® in the nation to witness the 2009 unveiling of Realtors Property Resource®’s (RPR®) first-generation of Web-based information services.


RISMedia’s Power Broker Report: The Top 500: Rallying Around Recovery

While there is still plenty of room for improvement in our current economic and housing climate, Power Brokers are advancing full speed ahead toward recovery. The door to the downturn has been shut and there’s nowhere to go but up. And based on the record-setting response to our 25th Annual Power Broker Survey, brokers are eager to report their respective tales of recovery. This year’s 1,000 respondents collectively amassed $767,983,687,087 in sales volume for 2012 and 2,985,668 in closed transactions. This represents a more than $158 billion increase in sales volume over 2011.


Monday Morning Mobile: Mobile Search Trends – What You Need to Know

Last month the Search Marketing Expo (SMX West) was held in San Jose, California and brought together folks from varying industries and job duties to discuss all topics related


6 Technology Trends That Matter to Your Real Estate Business

The multiple roles that a real estate professional performs on a daily basis have remained, for the most part, unchanged over the years. What has changed is how information



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