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Business Outlook Archive


Owning a Home Essential to the American Dream, Survey Shows

RISMedia, June 10, 2011—Despite the ups and downs of the housing market, home owners and non-owners alike consider owning a home essential to the American Dream. That's the key finding of a recent survey of people likely to vote in 2012 that was conducted on behalf of the National Association of Home Builders (NAHB) by Public Opinion Strategies of Alexandria, Va., and Lake Research Partners of Washington, D.C. "The survey results show that Americans see beyond the immediate housing market to the enduring value of homeownership," says NAHB Chairman Bob Nielsen, a home builder from Reno, Nev.


REALTORS Support Legislation for Comprehensive GSE Reform

RISMedia, June 10, 2011—The National Association of REALTORS® supports comprehensive reform of America's housing finance market that protects taxpayers and ensures the availability of affordable mortgage credit today and into the future.


Changing the Landscape of Commercial Real Estate Technology

RISMedia, June 10, 2011—The National Association of REALTORS® (NAR) is impacting the commercial real estate industry with technology initiatives that will change the landscape of Web-based services. NAR is bringing together these components to deliver a comprehensive solution for commercial practitioners:


Mortgage Applications Decrease in Latest MBA Weekly Survey

RISMedia, June 10, 2011—Mortgage applications decreased 0.4 percent from one week earlier, according to data from the Mortgage Bankers Association’s (MBA) Weekly Mortgage Applications Survey for the week ending June 3, 2011. This week's results include an adjustment to account for the Memorial Day holiday.


Market Snapshot: A Ray of Sunshine in the Northeast

RISMedia, June 8, 2011—At a time when new home construction in the Northeastern region of the United States has dropped by more than half since 2007, according to the National Association of Home Builders (NAHB), there is at least one Connecticut builder/developer whose company remains well in the black—and whose innovative single-family homes and multi-family condos are attracting a new kind of consumer.


The Future of the Disability Housing Market

RISMedia, June 6, 2011—Americans living with disabilities struggle every day to find affordable and accessible housing on low incomes. The Federal Reserve Bank of Philadelphia will join Inglis Foundation and the Disability Opportunity Fund from 9 a.m. until 3:15 p.m. on June 14 to inform organizations interested in developing such housing of existing challenges, new HUD initiatives and financing opportunities. Individuals living with disabilities—who are often among the nation’s poorest citizens—can find it challenging to locate affordable and accessible housing, and the organizations who serve these individuals find it equally challenging to help them due to constrained funding and a shortage of resources.


3 Ways to Sell More Effectively to Baby Boomers

RISMedia, June 6, 2011— With 60 million baby boomers online, marketers need to pay attention to this generation. An estimated 78.2 percent of boomers are online, accounting for one-third of the internet population. As boomers control more than $2 trillion in annual spending, this demographic represents a sizeable


Low-Cost Marketing Strategies

RISMedia, June 6, 2011—Everyone loves the idea of streamlining their marketing with low- and no-cost ideas that can leverage what they are doing in their business. Here are six tips that can help you maximize what you have available to you and at the same time, spread your marketing message to the world.


How to Warm Up a Cold Prospect

RISMedia, June 4, 2011—Successful salespeople understand that making the sale has much more to do with developing trust and rapport than it does with issues of lowest price, highest quality or the largest company. Unfortunately, far too many salespeople unintentionally sabotage their chances of making a sale by skipping the "small talk" and getting right down to business. On the surface, this approach might appear to be an effective use of time, but it's a huge mistake that will cost tons of money over the long haul! Any architect will be quick to tell you that a strong foundation must be laid first before you can build the walls. Likewise, before you can expect your prospect to buy your products or services, he or she must first like and trust you as a person.


FHA and Fannie Mae Announce Green Refinance Plus to Pay for Energy-Efficient Upgrades in Affordable Apartment Buildings

RISMedia, June 4, 2011— U.S. Housing and Urban Development Secretary Shaun Donovan today announced Green Refinance Plus, a program between HUD’s Federal Housing Administration (FHA) and Fannie Mae to allow owners of existing affordable rental housing properties to refinance into new mortgages that include funding for energy- and water-saving upgrades, along with other needed property renovations.


Why Washington, D.C. Is in the Black

RISMedia, June 4, 2011—Only one market among the 20 tracked by the S&P/Case-Shiller index released recently reported positive price growth in the first quarter. This honor went to Washington, D.C., a market that’s different from others in some ways and similar in others. In the first quarter, the Case-Shiller Home Price


Traditional Real Estate Agents or High-Tech Realty…which Way to Go?

RISMEDIA, June 2, 2011—One of the most common topics I am asked to speak on is the team structure vs. individual agent vs. models of the future. Although I feel that a team structure is not the only way to go, I am partial to it and most certainly feel it will dominate our industry in the future. There is a plethora of different approaches one can take to reach success, but I don’t think I will receive any argument from REALTORS® that our job is only getting more demanding and consumers are becoming more educated with more tools at their disposal.


Leaning on Lenders

RISMEDIA, June 2, 2011—We’re now at the beginning of the summer selling season and it is easy to get caught up working with buyers, showing homes and even negotiating offers. The challenge is to make sure the work we are doing has the greatest return on our time investment and there is nothing more frustrating


HUD Awards $15 Million to Help Public Housing Residents Obtain Jobs and Economic Independence

RISMEDIA, June 2, 2011—The U.S. Department of Housing and Urban Development recently awarded nearly $15 million to more than 200 public housing authorities across the U.S. to help public housing residents find jobs that lead them toward economic independence.


Warm Weather Signals Busy Home Improvement Season and ‘Honey Do’ Lists Grow

RISMEDIA, June 2, 2011—The spring and summer seasons launch a busy time for home remodeling and improvement projects as homeowners spruce up for entertaining, listing their home for sale, or increasing the property's value. A slowly warming housing market has made staying a popular trend among homeowners who choose to remodel versus losing money on a sale. For those who must move, cost-effective projects that make a home more visually appealing or structurally sound is a great way to entice potential buyers.



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