Marketing | RISMedia

Monday Morning Mobile: Understanding Mobile Behavior to Win Local

By now I think we can all agree on the following: The sheer size of the mobile demographic makes it one that requires our attention as businesses; the mobile consumer is substantially different from the desktop consumer;

Defining Your Marketing Niche in Three Simple Steps

Focusing your energy and attention on a particular real estate niche hasn’t always been an attractive idea. In fact, there are many real estate professionals that believe niche marketing is far too narrow in scope.

Realtor.com® First to Add School Search in Significant Update to Mobile App

Realtor.com®, a leader in online real estate operated by Move, Inc., has announced a substantial update to its realtor.com® mobile app for iOS and Android. In addition to being the first to allow home buyers to target listings

Realtor.com® Follows up on Nationwide Open House Weekend

In preparation for the beginning of the most trafficked months for open houses, realtor.com® has initiated systems for brokers and their agents to maximize their open house efforts.

The 8-Step LinkedIn Marketing Plan

Branding is something that we as professionals need to take very seriously on an individual level. It’s essential to develop a unique and personal “professional brand” that communicates the value you have to offer to prospective clients.

People Buy from People

The salesman greeted me with a friendly smile as I approached the shiny SUV on the showroom floor. “That’s a pretty one, isn’t it?” he asked. “It sure is,” I agreed, “But can you tell me about its towing capability?”

Is Your Leadership Hurting the Bottom Line?

What can business leaders and managers learn from watching the earnings of publicly traded companies? “Plenty,” says Kathleen Brush, a 25-year veteran of international business and author

Pop-a-Note: Sparking a Connection, Forging Client Relationships

Marketing mavens have long been saying that when it comes to making personal connections with clients, you shouldn’t be reaching out solely from a business angle. Instead, you should be stimulating regular conversation.

Creating a Simpler, Secure Workflow: Xerox Technology Supports Cloud Services, Custom Apps, BYOD and More

Xerox recently introduced ConnectKey™, a software system embedded in Xerox multifunction printers (MFPs) and a set of solutions that respond to an increasingly mobile workforce and the need for more advanced IT security across connected devices.

McColly Real Estate Recognized for Superior Marketing

McColly Real Estate was the recipient of a Leading Real Estate Companies of the World® Marketing Contest Award presented at the network’s Annual Conference at The Cosmopolitan of Las Vegas, the company announced. The conference was part of LeadingRE’s Conference Week, which attracted a sell-out crowd of nearly 2,000 top ...

Beyond Referrals

Last month we discussed how changes in the corporate mobility industry may herald new business opportunities for brokerage-based relocation departments. Traditionally, relocation directors focused on buyer and seller referral revenue, but with fewer corporate transfers and increased renter populations, it may be time to include more non-traditional approaches. This month, we focus on key mobility trends and related support services. For future issues we’ll include topics that interest you most, so please take our short survey here. Awareness of trends that can impact mobility

Expanded Errors and Omissions Protection for REALTORS®

NAR PULSE—Victor O. Schinnerer, a REALTOR Benefits® Program partner, has expanded their errors & omissions policy with additional coverage enhancements for REALTORS®.

Avoid These Real Estate Advertising Slogans

In the season premier of “Mad Men,” Creative Director Peggy Olsen uses a technique learned from Don Draper to help form ad copy for a client. She writes a letter as if she is a consumer recommending the product to a friend. Today, Peggy would be reading online reviews to learn, from the consumer’s standpoint, the clear advantages of her product – and listening to your clients is never a bad thing. What would your clients say if they wrote a letter to a friend recommending you? What’s really important to them? And what would they say that would convince a friend to do business with you?

Leveraging Social Media for Online Lead Generation

Targeting, converting and nurturing online leads are challenges many real estate professionals face. From the expense to the tools and management, knowing how and where to spend time and money

Get Ready For the Nationwide Open House Weekend April 20-21

In preparation for Open House weekend, realtor.com® and Top Producer® have jointly collaborated on two elements of a successful open house: Attendance and follow-up. To start things off, realtor.com® will help you learn how to post their open houses on the realtor.com® web site and also to make them visible on realtor.com®‘s mobile applications. As to follow-up, this begins with an array of materials that can be brought to the open house that will catch the attention of potential buyers and sellers, and concludes with new ways of following up, that according to one broker, doubled the effectiveness of his open house by using mobile technology and MarketSnapshot’s BrightOpen™ tool.

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