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In the season premier of “Mad Men,” Creative Director Peggy Olsen uses a technique learned from Don Draper to help form ad copy for a client. She writes a letter as if she is a consumer recommending the product to a friend. Today, Peggy would be reading online reviews to learn, from the consumer’s standpoint, the clear advantages of her product – and listening to your clients is never a bad thing. What would your clients say if they wrote a letter to a friend recommending you? What’s really important to them? And what would they say that would convince a friend to do business with you?

Targeting, converting and nurturing online leads are challenges many real estate professionals face. From the expense to the tools and management, knowing how and where to spend time and money

In preparation for Open House weekend, realtor.com® and Top Producer® have jointly collaborated on two elements of a successful open house: Attendance and follow-up. To start things off, realtor.com® will help you learn how to post their open houses on the realtor.com® web site and also to make them visible on realtor.com®‘s mobile applications. As to follow-up, this begins with an array of materials that can be brought to the open house that will catch the attention of potential buyers and sellers, and concludes with new ways of following up, that according to one broker, doubled the effectiveness of his open house by using mobile technology and MarketSnapshot’s BrightOpen™ tool.

Editor’s Note: This is the third of a seven-part series from Homes.com on how to manage your online reputation. Homes.com has put together a free playbook on the topic, which can be downloaded here.

Here’s an interesting question for brokers, managers and sales professionals: Of all current prospective homebuyers in your market, what percentage would like to at least consider the purchase of a brand new home?

Why is social marketing important to your business and agents? Imagine if every client you ever had was in a room – a room with not only you, but all of their friends. The truth is, this room exists, yet in the digital sense.

I have learned that if I look at an idea, thought or phrase every day, there is a good chance I will internalize its essence and make it part of me. This is no great revelation, as evidenced by the market for motivational quotes

In what the company is calling a bold effort to cut the cord that tethers real estate agents to their desktops, Royal LePage Real Estate Services has announced it will launch what it says is the real estate industry’s first

You and your agents earn the 2013 Profile of Buyers’ Home Feature Preferences download after registering between April 16-30 for NAR’s free 2013 Midyear Trade Expo. The Expo takes place May 15-16 in Washington, D.C.

ERA Real Estate, a global leader in real estate franchising, and Homes.com, a leader in enterprise-level real estate solutions, have jointly announced a renewal and expansion of their technology and marketing partnership.

We do it all in real estate! So let’s take a look at these three branding components and how they integrate into a branding strategy.

The month of March is typically associated with March Madness, the term used to describe the NCAA College Basketball tournament. However, this year, March Madness not only applied to sporting events but to mobile

U.S. businesses spend billions of dollars generating sales leads only to lose more than 70 percent of them simply because they don’t make contact quickly enough, according to one study.

When I teach my clients about being a successful social networker without spending a lot of time or money, I start of by explaining a concept I call The Hierarchy of Social Networking. It outlines the steps needed

Have you ever bought a product or hired a company and said, “May I have lousy service, please? I’d like to be frustrated by the experience of doing business with you.” Doubtful. We’ve all experienced lousy service – whether that’s due to long lines at the checkout, a botched order at a restaurant, over promises that were under delivered, or just a crummy attitude. Certainly nothing you’d ask for. However, “good” service should be an expectation. And, depending on the product and the price, you have higher and lower definitions of “good.” For example, you do not have the same expectation at a fast food restaurant as you would a fine dining establishment. You pay more and expect more. You pay less and expect less. A real estate transaction is a pretty high priced item, so the expectation